“ My iPod is my Pacifier:” An Investigation on the Everyday Practices of Mobile Video Consumption Alex Vorbau, April Slayden Mitchell, Kenton O’Hara HP Labs

Motivation What is the mobile video experience? What is the ideal mobile device? What are mobile users’ frustrations and wants? Understanding behaviors around mobile video consumption

What is the mobile video experience?

What is the ideal mobile device?

What are mobile users’ frustrations and wants?

13 in the US 15 in the UK male/female ages 14-47 variety of devices Study Details Participants

13 in the US

15 in the UK

male/female

ages 14-47

variety of devices

Pre-interview kick-off 3 weeks of diary keeping Post interview (video) Study Details Method

Pre-interview kick-off

3 weeks of diary keeping

Post interview (video)

Results Video formats and conversion are confusing 15-20 min is the preferred length Comedy is surprisingly popular Content must be flexible Will pay when experience is improved Searching is also entertainment Video Content

Video formats and conversion are confusing

15-20 min is the preferred length

Comedy is surprisingly popular

Content must be flexible

Will pay when experience is improved

Searching is also entertainment

Converting

Results People watch mobile video in bed Time determines media choice Devices integral with lifestyle and identity Usage & Design

People watch mobile video in bed

Time determines media choice

Devices integral with lifestyle and identity

Use in the home

Conclusions Structure content in bite-size segments Keep in mind how popular comedy is Strategy and ecosystem for “liquid” content Social system to reward content “diggers” Can a user interface help choose content according to time?

Structure content in bite-size segments

Keep in mind how popular comedy is

Strategy and ecosystem for “liquid” content

Social system to reward content “diggers”

Can a user interface help choose content according to time?

“Thanks!”

Alex Vorbau [email_address] April Slayden Mitchell [email_address] Contacts