Mobile Video User Study, HP Labs

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    4 Favorites

    Mobile Video User Study, HP Labs - Presentation Transcript

    1. “ My iPod is my Pacifier:” An Investigation on the Everyday Practices of Mobile Video Consumption Alex Vorbau, April Slayden Mitchell, Kenton O’Hara HP Labs
    2.  
    3. Motivation
      • What is the mobile video experience?
      • What is the ideal mobile device?
      • What are mobile users’ frustrations and wants?
      Understanding behaviors around mobile video consumption
    4.  
          • 13 in the US
          • 15 in the UK
          • male/female
          • ages 14-47
          • variety of devices
      Study Details Participants
    5.  
          • Pre-interview kick-off
          • 3 weeks of diary keeping
          • Post interview (video)
      Study Details Method
    6.  
    7. Results
      • Video formats and conversion are confusing
      • 15-20 min is the preferred length
      • Comedy is surprisingly popular
      • Content must be flexible
        • Will pay when experience is improved
      • Searching is also entertainment
      Video Content
    8. Converting
    9. Results
      • People watch mobile video in bed
      • Time determines media choice
      • Devices integral with lifestyle and identity
      Usage & Design
    10. Use in the home
    11. Conclusions
      • Structure content in bite-size segments
      • Keep in mind how popular comedy is
      • Strategy and ecosystem for “liquid” content
      • Social system to reward content “diggers”
      • Can a user interface help choose content according to time?
    12. “Thanks!”
    13. Alex Vorbau [email_address] April Slayden Mitchell [email_address] Contacts

    + qt1pqt1p, 3 years ago

    custom

    2383 views, 4 favs, 2 embeds more stats

    "My iPod is My Pacifier": An investigation into the more

    More Info

    © All Rights Reserved

    Go to text version
    • Total Views 2383
      • 2379 on SlideShare
      • 4 from embeds
    • Comments 0
    • Favorites 4
    • Downloads 0
    Most viewed embeds
    • 3 views on http://h20325.www2.hp.com
    • 1 views on http://www.communities.hp.com

    more

    All embeds
    • 3 views on http://h20325.www2.hp.com
    • 1 views on http://www.communities.hp.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as innappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel

    Categories