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Exploit the Magic of Social Media Marketing June 2011 Page For Business Success in the Middle East Qurratulain Sikander, Marketer. Educationist. Researcher College of Business Administration Kingdom of Saudi Arabia
According to Roy McClean; The Custom Fit Communications Group:
Not PRODUCT, but CONSUMER
Not PRICE, but COST
Not PLACE, but CONVENIENCE
Not PROMOTION, but COMMUNICATION
June 2011 Page
Benefits! Benefits! BENEFITS! Exploring the Opportunities of Embracing SMM in ME June 2011 Page Exploit the Magic of Social Media Marketing
June 2011 Page Michael A. Stelzner (2010 Social Media marketing Industry Report) Quantitative research of 1,898 marketers , of both B2C and B2B profiles http://www.penn-olson.com/2010/05/01/7-benefits-of-social-media-marketing-revealed/
Big Names in the Big Game June 2011 Page Reference : D. Zarrella , The Social Media Marketing Book
blogs, twitter accounts, forum called developerWorks .
publishes machinima series on YouTube, uses SlideShare for uploading presentations
offered users a chance to win a coupon for a free whopper if they ‘unfriend’ 10 friends on facebook
IBM Dell Burger King
June 2011 Page Benefits of SMM in ME Conduct Market Research Bring Attention to your Products Gather Data for Competitive Edge (BI) Establish a Brand and raise Awareness Strengthen Customer Service Increase Customer Loyalty and Trust
SMM challenges Recognize the Issues June 2011 Page Exploit the Magic of Social Media Marketing
June 2011 Page Why should Middle East now pay attention to Social Media marketing? Reason 1 Consumers are MORE aware and MORE demanding than ever before Extensive number of Middle easterners are heavily relying on Internet for communication Reason 2 Even though the Cost is less and Benefits much more than all other forms of IMC, it takes extensive planning Reason 3
In July 2010, Facebook announced it had over 500 million users worldwide, of which at least 15 million were in Middle East. Survey findings also indicated that one out of five Facebook users is from Asia or Middle East.