2. Outline 2. Defining AI 3. Applications of AI 4. Development & Benefits of AI 1. Your concept about AI 5. Further Research 6. Summary & Conclusion
3. 1. Your concept about AI
4. When you think of AI…do you assume this????
5. 2. Defining AI
6. Defining AI <ul><li>The term Artificial Intelligence (AI) is described as; </li></ul><ul><ul><li>"The Science And Engineering Of Making Intelligent Machines And Intelligent Programs” </li></ul></ul>
7. But what EXACTLY is ARTIFICIAL? <ul><li>Artificial refers to something which is not natural , often implying that it was created or manufactured by humans </li></ul>
8. And what is INTELLIGENCE? <ul><li>Intelligence is the computational part of the ability to achieve goals in the world. </li></ul>
9. Pulling the two terms together
10. So when you do look at this…. YOU ARE RIGHT!!!
11. But in real….. It is not as fancy!
12. 3. Applications of AI
13. Some applications of AI AI Game Playing Understanding Natural Language Speech Recognition Computer Vision
14. <ul><li>Why link AI and Marketing!?!? </li></ul>
15. APPLICATION OF AI IN MARKETING
16. 1. Customer Analytics 1. Neural networks 2.Customer Study 3.Stimulation of Human Brain Signals 4. Prediction of Behavior Patterns 5. Target Marketing Data Mining KEEP YOUR CUSTOMER EXPERT SYSTEMS
22. 3. Cross-Selling Help Get Results and Increase SALES QUICK! Use the new information for Target Marketing! Show the customer what HE WANTS!!! <ul><li>Recognize what customer ARE BUYING </li></ul><ul><li>establish links to what they would ALSO like to buy! </li></ul>Phase 1 Phase 2 Phase 3
25. 4. Faster Reaction
26. 4. Development & Benefits of AI
27. Development of AI Expert Systems
28. Benefits of AI in Marketing Costs Customers Competition Company <ul><li>Reduced costs </li></ul><ul><li>One time expenses only </li></ul><ul><li>Satisfied </li></ul><ul><li>Customers </li></ul><ul><li>More </li></ul><ul><li>Customers </li></ul>You are ONE step ahead! GROWTH!!
29. 5. Further Research
30. Research Bodies Working on AI
31. 6. Summary & Conclusion
32. The tomorrow of marketing is no longer dependent on quick sales techniques… Rather…. It is the technology of AI which will give Marketing and CRM a BOOST! YES!! AI is Invading Marketing! It already has!