Ai invading mkt

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A presentation that I created for Creative Marketing Forum, Held in Jeddah Chammber of Commerce

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Ai invading mkt

  1. 1. Is Artificial Intelligence Invading Marketing!? Presenter: Qurratulain Sikander Lecturer/Coordinator; Marketing Academics
  2. 2. Outline 2. Defining AI 3. Applications of AI 4. Development & Benefits of AI 1. Your concept about AI 5. Further Research 6. Summary & Conclusion
  3. 3. 1. Your concept about AI
  4. 4. When you think of AI…do you assume this????
  5. 5. 2. Defining AI
  6. 6. Defining AI <ul><li>The term Artificial Intelligence (AI) is described as; </li></ul><ul><ul><li>&quot;The Science And Engineering Of Making Intelligent Machines And Intelligent Programs” </li></ul></ul>
  7. 7. But what EXACTLY is ARTIFICIAL? <ul><li>Artificial refers to something which is not natural , often implying that it was created or manufactured by humans </li></ul>
  8. 8. And what is INTELLIGENCE? <ul><li>Intelligence is the computational part of the ability to achieve goals in the world. </li></ul>
  9. 9. Pulling the two terms together
  10. 10. So when you do look at this…. YOU ARE RIGHT!!!
  11. 11. But in real….. It is not as fancy!
  12. 12. 3. Applications of AI
  13. 13. Some applications of AI AI Game Playing Understanding Natural Language Speech Recognition Computer Vision
  14. 14. <ul><li>Why link AI and Marketing!?!? </li></ul>
  15. 15. APPLICATION OF AI IN MARKETING
  16. 16. 1. Customer Analytics 1. Neural networks 2.Customer Study 3.Stimulation of Human Brain Signals 4. Prediction of Behavior Patterns 5. Target Marketing Data Mining KEEP YOUR CUSTOMER EXPERT SYSTEMS
  17. 19. 2. Survival Modeling 5. Maintain Demand 4. New Products/ Services 3. Self- Correction 2. Observe Changes <ul><li>Study </li></ul><ul><li>Customer </li></ul>6. Sustainable Growth!!!!
  18. 21. Product Development
  19. 22. 3. Cross-Selling Help Get Results and Increase SALES QUICK! Use the new information for Target Marketing! Show the customer what HE WANTS!!! <ul><li>Recognize what customer ARE BUYING </li></ul><ul><li>establish links to what they would ALSO like to buy! </li></ul>Phase 1 Phase 2 Phase 3
  20. 24. AI
  21. 25. 4. Faster Reaction
  22. 26. 4. Development & Benefits of AI
  23. 27. Development of AI Expert Systems
  24. 28. Benefits of AI in Marketing Costs Customers Competition Company <ul><li>Reduced costs </li></ul><ul><li>One time expenses only </li></ul><ul><li>Satisfied </li></ul><ul><li>Customers </li></ul><ul><li>More </li></ul><ul><li>Customers </li></ul>You are ONE step ahead! GROWTH!!
  25. 29. 5. Further Research
  26. 30. Research Bodies Working on AI
  27. 31. 6. Summary & Conclusion
  28. 32. The tomorrow of marketing is no longer dependent on quick sales techniques… Rather…. It is the technology of AI which will give Marketing and CRM a BOOST! YES!! AI is Invading Marketing! It already has!
  29. 33. <ul><li>Thank you </li></ul>

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