Review of 2011 ObjectivesJanuary 21, 2011
Quickoffice Corporate Background                              2   2
Quickoffice OverviewQuickoffice is the world’s volume and brand leaderin Mobile Office Productivity                       ...
Historical Financials  Income Statements                                2006 (A)    2007 (A)   2008 (A)   2009 (A)   2010 ...
Quickoffice Overview  Quickoffice dominates mobile platforms for    Smartphones and now Tablets           #1 on Android   ...
Current Business Model               D2C            OEM                     $/unit                      Quickoffice       ...
Quickoffice Global Sales Partners                                    7                                        7
Quickoffice Connect™ Partners    access   search  share
Smartphone Accolades                   “Top 10 – Must Have iPhone Apps”                                   11-11-2010 "Top ...
Tablet Accolades "Quickoffice is my overall favorite    "the most popular application thanks to the iPad         iPad busi...
Market Trends                11 11
Market Trends (1/2)– Explosive growth elements drive Quickoffice  opportunity   • Tablets: 250m units by 2014   • Smartpho...
Market Trends (2/2)  • New way of working    – Cross form factors: Computer, Tablet,      Smartphone    – Cross OS platfor...
Office Productivity Trends                    Today                  2015       $21 B $20     Other         iWork         ...
2010 Summary               15
End of Year 2010 Summary    Outstanding year!    Excellent strength across the business      Financial metrics extremel...
On a roll!!              17
Q4 2010 PR highlights• 146 original coverage hits• 300+ hits that included either syndicated stories or mentions in the  l...
Q4 2010/Full Year GAAP P&L                            Q4         Q4                                                  2010 ...
2011 Objectives/Operating Plan                                 20
Macro Goal     Maximize Quickoffice’s       Realizable Value                                                              ...
Objectives Supporting Macro Goal 1. Financial Plan: Meet/exceed Board approved Plan 2. Product   – Mobile Office: Make mob...
2011 Invoiced Revenue Plan                    Q1           Q2          Q3              Q4                 2011 TotalD2C Re...
Objective #2: Product (1/3)Make mobile Office products world’s best• Quickoffice clients (iPhone, iPad, Android  SP/Tablet...
Objective #2: Product (2/3)Ensure flexible/scalable architectures in ourProducts•   Maximize ability to more quickly creat...
Objective #2: Product (3/3)Office Anywhere: Design, develop and ship this   “Software as a Service” offering  •   Ship Min...
Objective #3: Sales (1/2)Optimize Funnel: Maximize D2C Sales In Targeted Channels• Product Ranking Goals: (in addition to ...
Objective #3: Sales (2/2) Optimize customer relationships OEM’s   – Motorola: maintain sole source position on Android   –...
Objective #4: Marketing / PRBuild market visibility well beyond our size• Develop umbrella message making Quickoffice syno...
Objective #5: Bus. DevelopmentBuild senior-level, strategic relationships with coveted  Partners  – Platforms      • Googl...
EOY 2011: Snapshot2011 Plan delivers:• Excellent financial performance/balance sheet• >60% revenue growth excluding Google...
2011 OPEX Growth Analysis                            32
2010 to 2011 Expense GrowthDramatic ongoing investment in growing our business …Actual 2010                               ...
Engineering Staffing  Team size  • EOY 2010: 182  • EOY 2011: 258; growth in every office  Focus  • Current year revenue...
Non Engineering Growth                       All Locations                      2010       2011  Function            Staff...
Office Anywhere                  36
Quickoffice Mobile Office SuiteAdvanced mobile Office with native viewing and editingfor Apple, Android, Blackberry, webOS...
Quickoffice Connect™ Mobile SuiteFull featured Office suite integrated with web services                                  ...
Quickoffice Tablet EditionsiPad, Android, HP webOS Slate in H1 ‘11 ….  – Redesigned and Optimized for    Larger Screen Siz...
What’s Next?               40
Be Productive – Anywhere!                            41
“Office Anywhere” by Quickoffice                                     Compatible with all formats of                       ...
Office Anywhere - Components                               43
Office Anywhere Components   Access & view files anywhere   •   From MSFT Office   •   From Mobile & Tablet Devices   •   ...
Office Anywhere Components        Sync Files Across All Devices        •   Sync with Desktop Clients for Windows & Mac    ...
Office Anywhere Components             Edit Documents On Any Device             • Edit your documents on Smartphone & Tabl...
Office Anywhere Components                   Share Files Anywhere                   • From any device                   • ...
Office Anywhere Components                         Collaborate                         • Collaborate with peers           ...
Office Anywhere Components             Present, Print, Fax             • Present from any device             • Print from ...
Office Anywhere Components                    Online File Mgmt                    • Online File Mgmt/Web Portal           ...
Office Anywhere Components                                 “OFFICE               ANYWHERE”Access &         Sync          E...
Rule your office                   52
Office Anywhere – Go To Market                             53
Strategy Marketecture                                                             PTR  D2C            OEM     D2C         ...
Customer Value Proposition• Work anywhere  – Smartphone, Tablet, or Computer – work with the latest    version of your fil...
Conclusions • Office Productivity market is huge and growing rapidly   in Quickoffice’s direction   – Inflection point now...
Success depends on you, your teams,        and your leadership                                      57
Upcoming SlideShare
Loading in …5
×

2011 Objectives, Worldwide preso, January 21 2011

270 views

Published on

No comment

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
270
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Individual Executive Staff members should own the leadership of each item.
  • Put specific time frames in here. GREGG EDIT THIS! Requires staff/money? How does this get done?
  • Gregg to edit
  • Gregg to work with Frances
  • Don;’t like either conclusion slideSummarize: organic growth will get us x cagr, office anywhere plus partners will get us x cagr.
  • 2011 Objectives, Worldwide preso, January 21 2011

    1. 1. Review of 2011 ObjectivesJanuary 21, 2011
    2. 2. Quickoffice Corporate Background 2 2
    3. 3. Quickoffice OverviewQuickoffice is the world’s volume and brand leaderin Mobile Office Productivity • Business model: OEM preloads plus Direct-to-Consumer (D2C) – One time licenses – Adding Software as a Service (SaaS) referred to as Office Anywhere 350M 175+ 180 • Market opportunity: Huge and Units Devices Countries growing fast – trends all positive 3
    4. 4. Historical Financials Income Statements 2006 (A) 2007 (A) 2008 (A) 2009 (A) 2010 (A) Revenue OEMs $ 628 $ 4,182 $ 4,894 $ 8,583 $ 16,233 Channels License Revenue 402 1,235 2,807 6,753 9,425 Subscriptions Revenue - - - - - Total Revenues $ 1,030 $ 5,417 $ 7,701 $ 15,336 $ 25,658 Cost of Goods Sold $ 1,175 $ 1,708 $ 1,349 $ 2,559 $ 3,009 Gross Margin $ (145) $ 3,709 $ 6,352 $ 12,777 $ 22,649 Operating Expenses Development (Eng, QA, PM) $ 4,207 $ 4,982 $ 8,185 $ 8,138 $ 10,885 Sales & Marketing 1,545 1,276 1,857 2,381 3,271 G&A 2,014 1,845 1,863 1,741 2,127 Operating Expenses $ 7,766 $ 8,103 $ 11,905 $ 12,260 $ 16,283 Operating Margin $ (7,911) $ (4,394) $ (5,553) $ 517 $ 6,366 4
    5. 5. Quickoffice Overview Quickoffice dominates mobile platforms for Smartphones and now Tablets #1 on Android ≈ 70% worldwide share from in-ROM contracts with Android OEM’s #1 on iPhone/iPad Ranked 1st worldwide in iTunes Business category #1 on HP/Palm webOS 100% worldwide share #1 on Symbian 100% worldwide share 5 5
    6. 6. Current Business Model D2C OEM $/unit Quickoffice Mobile Office 6 Quickoffice Proprietary and Confidential - Not for Disclosure
    7. 7. Quickoffice Global Sales Partners 7 7
    8. 8. Quickoffice Connect™ Partners access search share
    9. 9. Smartphone Accolades “Top 10 – Must Have iPhone Apps” 11-11-2010 "Top 10 Must-Have iPhone "It has an impressive suite Business Apps" of features"“Best Business Application” BEST OF SHOW "Must-have if you plan on using "The best office suite your device as a available for any business tool" smartphone" 9
    10. 10. Tablet Accolades "Quickoffice is my overall favorite "the most popular application thanks to the iPad iPad business app" optimized user experience, Word and Excel import and export capability, easy file "Easy-to-use cloud management” support and quick loading of your files allows for fast editing" "if you are looking for a strong word processor and spreadsheet editor with a clean user interface, "For iPad users who want an app you should definitely consider to insert into their daily workflow, Quickoffice" Quickoffice should be the app of choice" 10 10
    11. 11. Market Trends 11 11
    12. 12. Market Trends (1/2)– Explosive growth elements drive Quickoffice opportunity • Tablets: 250m units by 2014 • Smartphones: 270m units in 2010; tripling to 875m by 2014 • Mobile Apps: $2.2B in H1 2010 to $15B in 2013 • Cloud Services: Mobile subscribers to increase at a CAGR of 69% through 2014 • Enterprise Mobility: Huge growth in enterprise mobility; beyond BB to Apple and Android • SaaS: $1.2B in SaaS to be delivered via mobile 12
    13. 13. Market Trends (2/2) • New way of working – Cross form factors: Computer, Tablet, Smartphone – Cross OS platforms • Services integrated into devices as driver of device sale – Blackberry – integrated PIM – iPhone/iPad – iTunes apps – Nokia – Ovi maps, music – Motorola – productivity apps (going after RIM) 13
    14. 14. Office Productivity Trends Today 2015 $21 B $20 Other iWork $17 B OpenOffice $15 $10 MSFT $6.8 B $5 $3.3B $1.7B $0 Computer Web Cloud Mobile (SP Cloud and Tablet) 14
    15. 15. 2010 Summary 15
    16. 16. End of Year 2010 Summary  Outstanding year!  Excellent strength across the business  Financial metrics extremely strong • Q4 revenues 165% of Plan! • Q4 earnings 257% of Plan! • End of Year cash $3.4m > Plan! • Absent Google, Q4 revenues 106% of Plan  D2C and Android OEM channels very strong  Marketing visibility/awareness - very strong, ended Q4 with inclusion in a virtual “who’s who” of media 16
    17. 17. On a roll!! 17
    18. 18. Q4 2010 PR highlights• 146 original coverage hits• 300+ hits that included either syndicated stories or mentions in the latest Android, webOS and Symbian tablets and smartphones• 4 analyst / media interviews: ABI Research, The Unofficial Apple Weblog, FierceDeveloper• 4 Press Releases to highlight continued growth on Apple and webOS platforms• 23 blogs to continue wireless thought leadership• 10 product reviews including LAPTOP, MacNewsWorld, 148Apps and AppleTell• Winner of 2010 MobileVillage Mobile Star Awards for productivity app• Named finalist in 2010 Andrew Seybold Awards and 2011 CES’ Mobile Apps Showdown 18
    19. 19. Q4 2010/Full Year GAAP P&L Q4 Q4 2010 2010 $K Actual Budget Delta Comments Actual BudgetRevenue OEMs and Platforms $ 5,541 $ 2,816 $ 2,726 Fav Google & Moto $ 14,611 $ 8,455 Aftermarket 2,875 2,140 735 Fav Apple & Android 9,425 8,045 Server Revenues 210 218 - 1,100 871 Other Revenues 142 147 (5) 521 636 Total Revenues $ 8,768 $ 5,320 $ 25,658 $ 18,008COGS $ 897 $ 789 $ (108) Increased A/M dist. Cost $ 3,009 $ 3,110Gross Margin $ 7,871 $ 4,531 $ 22,649 $ 14,898Operating Expenses Engineering $ 3,256 $ 2,085 $ (1,171) Employee related $ 10,885 $ 9,526 Ecomm 456 338 (118) Employee & Marketing related 1,514 1,233 Sales & Marketing 510 378 (132) Employee related 1,757 1,597 G&A 533 519 (14) Employee related 2,127 2,101Total Operating Expenses 4,755 3,321 16,283 14,457Operating Margin $ 3,116 $ 1,211 $ 6,366 $ 441 19
    20. 20. 2011 Objectives/Operating Plan 20
    21. 21. Macro Goal Maximize Quickoffice’s Realizable Value 21 Quickoffice Proprietary and Confidential - Not for Disclosure
    22. 22. Objectives Supporting Macro Goal 1. Financial Plan: Meet/exceed Board approved Plan 2. Product – Mobile Office: Make mobile Office products world’s best on iPad, iPhone, Android, webOS, and Symbian – Office Anywhere: Ship scalable offering by 10-1-2011 3. Sales – Optimize Sales Funnel: Maximize A/M sales across Point Products and Office Anywhere; lead the major D2C channels – Customers: Optimize key relationships (e.g., Samsung, HP, Mot) 4. Marketing/PR: Establish Quickoffice as recognized leader in “mobile office productivity” 5. Bus Dev: Build relationships with targeted ecosystem players 22 Quickoffice Proprietary and Confidential - Not for Disclosure
    23. 23. 2011 Invoiced Revenue Plan Q1 Q2 Q3 Q4 2011 TotalD2C Revenue Smartphones $ 1,864,662 $ 1,821,012 $ 2,110,660 $ 2,432,502 $ 8,228,837 Tablets $ 1,536,039 $ 1,499,155 $ 1,647,796 $ 1,840,441 $ 6,523,431 $ 3,400,701 $ 3,320,167 $ 3,758,456 $ 4,272,943 $ 14,752,268B2B Revenue Smartphones $ 2,777,750 $ 2,228,300 $ 1,636,800 $ 2,130,013 $ 8,772,863 Tablets $ 1,300,000 $ 625,000 $ 660,000 $ 765,000 $ 3,350,000 $ 4,077,750 $ 2,853,300 $ 2,296,800 $ 2,895,013 $ 12,122,863B2B Partners $ 283,000 $ 642,000 $ 517,000 $ 400,000 $ 1,842,000 $ 7,761,451 $ 6,815,467 $ 6,572,256 $ 7,567,956 $ 28,717,130 23 Quickoffice Proprietary and Confidential - Not for Disclosure
    24. 24. Objective #2: Product (1/3)Make mobile Office products world’s best• Quickoffice clients (iPhone, iPad, Android SP/Tablet, webOS SP/Slate, Symbian) regarded as the world’s best versus mobile competitors • Best of breed feature set • Connected to the most meaningful web services • Intuitive and usable user experience • Optimized user workflow • High stability and document integrity • High performance and responsiveness 24 Quickoffice Proprietary and Confidential - Not for Disclosure
    25. 25. Objective #2: Product (2/3)Ensure flexible/scalable architectures in ourProducts• Maximize ability to more quickly create trials, demos, in– app upgrade links, etc• Optimize ability to add services, either internally developed, purchased or partnered• Optimize customizability for OEM’s• Improve server and client’s ability to be integrated with 3rd party solutions (e.g., Good) 25 Quickoffice Proprietary and Confidential - Not for Disclosure
    26. 26. Objective #2: Product (3/3)Office Anywhere: Design, develop and ship this “Software as a Service” offering • Ship Minimum Viable Solution (“MVS”) by Q3; fuller commercial solution by 10/1/11 • Create and execute integrated company effort to: ‘design/develop’ or ‘partner and integrate’ or ‘acquire and integrate’ critical OA components • Implement successful go-to-market plans with aggressive marketing • Create Office Anywhere buzz positioning Quickoffice as market-leading visionary 26 Quickoffice Proprietary and Confidential - Not for Disclosure
    27. 27. Objective #3: Sales (1/2)Optimize Funnel: Maximize D2C Sales In Targeted Channels• Product Ranking Goals: (in addition to Revenue goals) – iTunes: • iPad - #1 app in Business in US and ROW each quarter in 2011 • iPad - Top 10 Grossing each quarter in 2011 • iPhone - #1 app in Business in US and ROW by end Q2 and thereafter – Android Market: Android Smartphone and Tablet rankings • Top 25 in Bus. in US and ROW by end April; top 10 by end Q3; top 5 by EOY• Aggressively drive registration to convert unnamed distribution into named available for remarketing. Add 5 million registrants in 2011• Launch Quickoffice products in 3 of the most relevant emerging Android markets 27 Quickoffice Proprietary and Confidential - Not for Disclosure
    28. 28. Objective #3: Sales (2/2) Optimize customer relationships OEM’s – Motorola: maintain sole source position on Android – Samsung: win >50% of their Android volume – HP: maintain sole source on webOS w/ favorable economics – Cisco: maintain sole source on the Cius program – Nokia: secure more favorable deal with Addendum 6 – HTC: maintain a position into 2012 ISV’s – Fully implement Good deal by 1H 2011 – Add one additional Good-type deals (e.g., LMI) Maximize Quickoffice Connect Eco-System — Add six more cloud services 28 Quickoffice Proprietary and Confidential - Not for Disclosure
    29. 29. Objective #4: Marketing / PRBuild market visibility well beyond our size• Develop umbrella message making Quickoffice synonymous with “mobile office productivity” – Vital role in mobile market – relatively small company with outsized market power – Leadership in highest profile stores (iTunes, Android Market) and devices – Core mobile design DNA produces best mobile UI – Combining native + cloud (services) in winning way• Take consistent message far and wide in 2011: a) more speaking engagements at key events; b) more Event presence in general; c) more Press Releases; d) company’s biggest launch with ‘Office Anywhere” 29 Quickoffice Proprietary and Confidential - Not for Disclosure
    30. 30. Objective #5: Bus. DevelopmentBuild senior-level, strategic relationships with coveted Partners – Platforms • Google, Microsoft, Apple – Cloud Service Companies • Google Docs, Adobe Connect, Box, Dropbox, – Interop Prospects • Oracle (OpenOffice), Adobe – Horizontal Players • Citrix, Cisco, Oracle, Intuit, SAP/Sybase – Vertical Players • Motorola, HP, Cisco, Dell 30 Quickoffice Proprietary and Confidential - Not for Disclosure
    31. 31. EOY 2011: Snapshot2011 Plan delivers:• Excellent financial performance/balance sheet• >60% revenue growth excluding Google in 2010• Strengthened Office product across the important OS’es• Critical SaaS offer addressing the new way of working• Big visibility!• Strategic significance to important OEM’s and Big Brother Partners• High velocity entering 2012 31 Quickoffice Proprietary and Confidential - Not for Disclosure
    32. 32. 2011 OPEX Growth Analysis 32
    33. 33. 2010 to 2011 Expense GrowthDramatic ongoing investment in growing our business …Actual 2010 $ 16,283Q4 2010 Annualized $ 18,5962011 Labor Growth Engineering $ 2,464 Product Mgt $ 585 eComm & Cust Service $ 400 Admin $ 224 Sales & Bus Dev $ 153Marketing $ 653Recruiting $ 325Real Estate $ 2402011 Budget $ 23,640 33 Quickoffice Proprietary and Confidential - Not for Disclosure
    34. 34. Engineering Staffing  Team size • EOY 2010: 182 • EOY 2011: 258; growth in every office  Focus • Current year revenue plan • Investment in Office Anywhere and supporting functionality and architecture 34 Quickoffice Proprietary and Confidential - Not for Disclosure
    35. 35. Non Engineering Growth All Locations 2010 2011 Function Staff Staff Admin 5 7 Product Mgmt 6 13 Product Marketing 2 5 Creative Services 2 4 Sales 5 5 Bus Development 1 2 eComm 10 15 Cust Service 8 11 39 62 35 Quickoffice Proprietary and Confidential - Not for Disclosure
    36. 36. Office Anywhere 36
    37. 37. Quickoffice Mobile Office SuiteAdvanced mobile Office with native viewing and editingfor Apple, Android, Blackberry, webOS, and Symbian Spreadhseet.xlsx 37
    38. 38. Quickoffice Connect™ Mobile SuiteFull featured Office suite integrated with web services 38
    39. 39. Quickoffice Tablet EditionsiPad, Android, HP webOS Slate in H1 ‘11 …. – Redesigned and Optimized for Larger Screen Size – Utilizes Proprietary SmartTouch™ Technology – Powerful Visuals and Graphics Combined with Greater Ease of Use – Greater functionality 39
    40. 40. What’s Next? 40
    41. 41. Be Productive – Anywhere! 41
    42. 42. “Office Anywhere” by Quickoffice Compatible with all formats of Microsoft Office & Google Docs • Cross form factor and cross platform userOffice Anywhere experienceBe productive anywhere! • Leverages existing office productivity suites • Low monthly fee 42 42
    43. 43. Office Anywhere - Components 43
    44. 44. Office Anywhere Components Access & view files anywhere • From MSFT Office • From Mobile & Tablet Devices • From Cloud Services like Google Docs, Dropbox, Box • From Web File Manager 44 44
    45. 45. Office Anywhere Components Sync Files Across All Devices • Sync with Desktop Clients for Windows & Mac • Sync across all devices • Keep the latest copy of your document on your device always • Use for offline access 45 45
    46. 46. Office Anywhere Components Edit Documents On Any Device • Edit your documents on Smartphone & Tablet • Maintain document integrity for all MS Office formats • Never lose data 46 46
    47. 47. Office Anywhere Components Share Files Anywhere • From any device • Share files using popular services • Publish documents to social networks 47 47
    48. 48. Office Anywhere Components Collaborate • Collaborate with peers • Comment • Annotate 48 48
    49. 49. Office Anywhere Components Present, Print, Fax • Present from any device • Print from device to network printer • Fax from any device 49 49
    50. 50. Office Anywhere Components Online File Mgmt • Online File Mgmt/Web Portal • Tasks and To-Dos • Account Management 50 50
    51. 51. Office Anywhere Components “OFFICE ANYWHERE”Access & Sync Edit Share files Collaborate Present, Online Fileview files files across documents with anyone with peers Print or Fax Managementanywhere all devices 51 51
    52. 52. Rule your office 52
    53. 53. Office Anywhere – Go To Market 53
    54. 54. Strategy Marketecture PTR D2C OEM D2C OEM CHANNELS $/unit Subscription $/year Quickoffice “Office Anywhere” Mobile Office by Quickoffice 54 Quickoffice Proprietary and Confidential - Not for Disclosure
    55. 55. Customer Value Proposition• Work anywhere – Smartphone, Tablet, or Computer – work with the latest version of your files• Continuity of workflow – Create, access, edit and share your files the same way using the same software no matter where you are• Power without your laptop – Stay productive even without your laptop 55
    56. 56. Conclusions • Office Productivity market is huge and growing rapidly in Quickoffice’s direction – Inflection point now – Tablets make it a “have-to- have” – Xform factor and xplatform is reality – SaaS with multi device users a real opportunity • Quickoffice well positioned to fill a clear gap – The right product set – Worldwide distribution and brand recognition – Excellent business partners 56
    57. 57. Success depends on you, your teams, and your leadership 57

    ×