powered by qode - newspaper industry

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    powered by qode - newspaper industry - Presentation Transcript

    1. powered by qode ® value incentives for the newspaper industry
    2. Introducing
    3. qode®reader
    4. qode®window
    5. qode®window
    6. What is qode?
      • qode is a free application downloadable to your mobile phone.
      • The qode product suite includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects allowing you to link directly to specific content on the mobile internet.
      • qode®reader works with camera phones, letting you "click" on 2-dimensional barcodes for a direct connection to desired multimedia, promotions and content. qode®window lets you manually enter a keyword or barcode number for similar connection.
    7. How qode works
    8. Why use qode?
      • No need to type in long mobile website addresses, or use a search engine to look up information. qode connects you directly and takes you exactly where you want to go via One click to content™
      • Any product package, ad campaign, retail display, publication, or any other medium can now be linked direct to the multimedia capability of the mobile web, anytime and anywhere.
    9. A customized experience
      • Based on time, day of week, or user preferences (age, gender, location, language), qode can connect to different mobile web sites from a single 2D code, keyword, or barcode number. A page may simply be presented in a different preferred language, or a promotion in one time zone can differ from that in another.
    10. Putting qode to work for you
    11. qode featured in the NY Times
    12. qode value incentives
      • By clicking on the printed 2D code in the newspaper with your qode enabled cell phone, you can connect directly to The New York Time’s mobile website.
      • Once at the website, you can read the day’s top headlines, listen to an audio snippet, or watch a video clip.
      • http://mobile.nytimes.com
    13. qode value incentives
      • 2D codes can be printed on any page of the newspaper, providing mobile interaction through creative one-to-one permission based marketing.
      • Users can click on 2D codes or manually enter a keyword (NYTCODE) to connect to mobile web content.
      • After you are done reading about last nights game winning shot in the sports section, click on the 2D code to watch a video clip on your cell phone.
    14. The New York Times Mobile
    15. What’s in it for you
      • 2D codes
        • Make print interactive
        • Reduce marketing costs
        • Increase customer satisfaction
        • Provide immediate measurable response from readers
        • Allow instant access to mobile website with just one click
    16. powered by qode ®

    + qodeqode, 3 years ago

    custom

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