Social Media Marketing By Espen

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    Notes on slide 1

    Normal to think about the tools in a situation like this

    Social networking is not about the tools but about the conversations the tools facilitate.http://flickr.com/photo_zoom.gne?id=484678361&size=l

    The new Social networking is the accknowledgement that consumers are not passive receivers of media

    The idea that people are not isolated from one another, but that mankind is interconnectedPicture: http://www.flickr.com/photo_zoom.gne?id=43988976&size=l

    Consumer that uses your product and like sit, will tell about it to others (twitter, facebook, blog)

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    Social Media Marketing By Espen - Presentation Transcript

    1. Social Media Marketing
    2. 1What is Social Networking?
    3. Forums
      Blogs
    5. “No man is an island...”
      John Donne
    7. Rethinking Marketing
      Outbound Marketing
      • Telemarketing
      • Trade shows
      • Direct mail
      • Email blasts
      • Print ads
      • TV/radio ads
      Inbound Marketing
      • SEO / SEM
      • Blogging
      • Social Media
      • RSS
      • Free tools/trials
      • Viral videos
      Interruption
      Permission
    13. 2What is Social Media?
    14. Forums
      Blogs
    15. It is about how peoplefind information
    19. 3Kinds of social media
    20. Social news
    22. Case: Dell IdeaStorm
      Consumers post ideas and vote
      Free market research
      YouTube video
    23. Social sharing
    25. Social networks
    31. Case # 1: Farmers Miss Switch
      “Submit photos, vote and win a spot in the next TV ad”
    32. Case # 2: Handbag Planet
      Launched new site
      Gave away one purseof choice per hour for 24 hrs
      Twitter/website
      Viral entry
      Vocal presence
      Problem solving
    33. Social bookmarking
    35. 4Social Media benefits
    36. Scope of social media universe
      Five of the top 10 fastest-growing Web brands are user-generated content sites
      Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers
      Forty-five percent of adult Internet users have created content online
      There are about 2.2 million blog posts per day
    37. http://www.nielsenbuzzmetrics.com/cgm.asp
    38. Why shift budget to SMM?
      Helps manage Heinekens reputation.
      Builds brand awarenessand helps improve how people view the brand.
      Gets you closer to your customers. Learn about their needs then respond. Discuss converse, debate.
      Offers creative and effective ways to learn insights not previously available.
      Features new and inexpensive ways to support your customers.
      Is less expensive than traditional advertising.
      Offers various ways to measure and track performance.
    39. 5About me
    40. Espen Grimstad
      mail@espen.tv
      www.espen.tv
    SlideShare Zeitgeist 2009

    + Espen GrimstadEspen Grimstad Nominate

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    A walkthrough of social media marketing.
    1. What is more

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