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B4U
Drink
FOR UKRAINE
BRAND MANAGEMENT

FINAL

PROJECT
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion ...
B4 u drink
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B4 u drink

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B4 U Drink

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  • For Ukraine teenagers that drink alcohol often and care about their overconsumption, “ThinkB4UDrink” is an application that helps them to track their drinking habits. Unlike competitor, “Think B4U Drink” is specially made for Ukrainian in order to alleviate the problem of high rate alcohol consumption among youth.
  • Transcript of "B4 u drink"

    1. 1. B4U Drink FOR UKRAINE BRAND MANAGEMENT FINAL PROJECT
    2. 2. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE COUNTRY PROFILE Kiev (CAPITAL) 45 Speak Russian Million & Ukrainian Inhabitants Developing Country
    3. 3. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE COUNTRY PROFILE Agriculture Industry
    4. 4. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE TELECOMMUNICATIONS 14.1 Million Mobile Subscribers 45 Million Inhabitants
    5. 5. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE Collapse of the Soviet Union Before 1991 After 1991 Union of Soviet Socialist Republics Ukraine
    6. 6. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM ABOUT UKRAINE Collapse of the Soviet Union A traditional spirits-drinking country In Ukraine, beer is regarded more as a soft drink, akin to Coca-Cola, under the law.
    7. 7. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM NEED URGENT ISSUE: Teenage Alcohol Consumption “Alcohol consumption and availabilityworld ratings of Ukraine takes the first place in the of drugs among Ukrainian school-aged children is increasing annually.” alcohol consumption among children and youth. —the World Health Organization research —UNICEF, April 2009
    8. 8. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM NEED URGENT ISSUE: Teenage Alcohol Consumption An Important Public Health Threat A Driver of Mortality Rates
    9. 9. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM SOLUTION
    10. 10. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM SOLUTION FEATURES Track consumption over time Track percentage of alcohol Set limit for your own alcohol consumption or a time limit at the beginning of the night Drinking trigger Behavioral trends over a period of time with a graph
    11. 11. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
    12. 12. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
    13. 13. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
    14. 14. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
    15. 15. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
    16. 16. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
    17. 17. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM of our target audiences
    18. 18. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM
    19. 19. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Below-the-Line Marketing • Guerrilla marketing • Events Internet Kiev
    20. 20. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Partnership European Youth Parliament-Ukraine (EYP-Ukraine)
    21. 21. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Guerrilla marketing
    22. 22. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Events • On-campus free film show
    23. 23. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension “Think B4U Drink” Launch Internet Campus Website Vkontakte
    24. 24. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Geographic Expansion Kiev
    25. 25. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Geographic Expansion Lviv Kiev Kharkiv Dnipropetrovsk Odessa
    26. 26. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Geographic Expansion Lviv Kiev Kharkiv Dnipropetrovsk Odessa
    27. 27. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension Geographic Expansion • Same language • Similar Drinking Culture Russia Ukraine
    28. 28. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Brand Extension Do
    29. 29. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM Customer Relationship Marketing • Lifetime care • Personalized features
    30. 30. About Ukraine Need Solution Target Audience Positioning Ingredient Branding Message Distribution BTL Geographic Expansion Brand Extension CRM QUESTION?
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