What consumers need
from mobile devices
…and how open
innovation can help.
Ari Jaaksi, Vice President, Software, Nokia

Our vision
A world where everyone
can be connected

Consumers drive
our thinking
Consumer & customer insights will allow us to…
• Build a deep understanding what
consumer value in our products
• Improve and redefine the user experiences
of our mobile devices
• Develop the opportunity into a concrete
offer and verify with consumers that it
makes sense

Deep insight to consumer behavior helps Nokia to
identify new trends – Internet is a key use case
Others 6 % Data traffic per
application (2007)
Messaging
12 %
Browsing
52 %
Source: Nokia
consumer studies on
converged devices
Multimedia with more than 10.000
30 % participants across
the globe.

Nokia Nseries multimedia computers - Communicate
Internet experience you are used to
Nokia N810
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Open source can
meet the needs of
mass-market.
Firefox Web Browser – created by the open source
community - free, powerful, secure and easy to use.
Now in use by more than 170 million consumers.

Innovation for multimedia computers through
maemo community
Delivering Internet experiences to consumers in
collaborative effort with open source projects.

Open source community and Nokia - We need to
learn from each other.
Image: Freedom fighters, by Children At Risk Foundation. CC Attribution-Non-Commercial-No-Derivative License