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Ari Jaaksi Handsets World 2008
 

Ari Jaaksi Handsets World 2008

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Slides of the presentation of Ari Jaaksi in Handsets World 2008.

Slides of the presentation of Ari Jaaksi in Handsets World 2008.

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    Ari Jaaksi Handsets World 2008 Ari Jaaksi Handsets World 2008 Presentation Transcript

    • What consumers need from mobile devices …and how open innovation can help. Ari Jaaksi, Vice President, Software, Nokia
    • Our vision A world where everyone can be connected
    • Consumers drive our thinking Consumer & customer insights will allow us to… • Build a deep understanding what consumer value in our products • Improve and redefine the user experiences of our mobile devices • Develop the opportunity into a concrete offer and verify with consumers that it makes sense
    • Deep insight to consumer behavior helps Nokia to identify new trends – Internet is a key use case Others 6 % Data traffic per application (2007) Messaging 12 % Browsing 52 % Source: Nokia consumer studies on converged devices Multimedia with more than 10.000 30 % participants across the globe.
    • Nokia Nseries multimedia computers - Communicate Internet experience you are used to Nokia N810 Stay in touch Blog Chat Find new places Share Discover Navigate
    • Open source can meet the needs of mass-market. Firefox Web Browser – created by the open source community - free, powerful, secure and easy to use. Now in use by more than 170 million consumers.
    • Innovation for multimedia computers through maemo community Delivering Internet experiences to consumers in collaborative effort with open source projects.
    • Open source community and Nokia - We need to learn from each other. Image: Freedom fighters, by Children At Risk Foundation. CC Attribution-Non-Commercial-No-Derivative License