7 actions to get you started in GNOME marketing

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Presentation made in GUADEC 2007.

Presentation made in GUADEC 2007.

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  • 1. 7 actions to get you started in GNOME marketing http://blog.josephhall.com/2006/11/hippen-paste.html
  • 2. 1. Understand marketing
    • Understand customers' needs and the benefits they seek
    • Recruitment of new customers
    • Retention and expansion of relationships with existing customers
    • Generating a competitive advantage relative to the competition
    • Marketing is much more than advertising
    http://en.wikipedia.org/wiki/Marketing
  • 3. 2. Understand GNOME
    • We produce free software that makes computers friendly, useful and fun:
    • Graphical environment that is easy to use
    • Integrated applications
    • Development tools and infrastructure
  • 4. 3. Understand the objectives
    • World Take Over (in fact there are more)
    http://flickr.com/photos/lwr/150657959/
  • 5. 4. Understand our customers
    • Application developers
    • Platform developers
    • Software integrators and distributors
    • Key software deployers (i.e. public administrations)
    • Software & Freedom enthusiasts
    • Tech press
    • End users at large: not a target
  • 6. 5. Select one field
    • GNOME releases
    • press releases
    • *.gnome.org
    • events
    • GNOME Foundation
    • merchandising
    • research
    • documentation!!!!
  • 7. 6. Be humble, be efficient
    • Start with a project already started (ask around, there is plenty of them)
    • Push your own responsibilities
    • Never trust a long discussion about Heaven and Hell
    • Complete what you start
    • Document your work
    • Eventually go to step 1 or propose your brand new marketing project
  • 8. 7. Join us!
    • http://live.gnome.org/GnomeMarketing
    Quim Gil - qgil@gnome.org