7 actions to get you started in GNOME marketing http://blog.josephhall.com/2006/11/hippen-paste.html
1. Understand marketing <ul><li>Understand customers' needs and the benefits they seek </li></ul><ul><li>Recruitment of ne...
2. Understand GNOME <ul><li>We produce free software that makes computers friendly, useful and fun:  </li></ul><ul><li>Gra...
3. Understand the objectives <ul><li>World Take Over (in fact there are more) </li></ul>http://flickr.com/photos/lwr/15065...
4. Understand our customers <ul><li>Application developers </li></ul><ul><li>Platform developers </li></ul><ul><li>Softwar...
5. Select one field <ul><li>GNOME releases </li></ul><ul><li>press releases </li></ul><ul><li>*.gnome.org </li></ul><ul><l...
6. Be humble, be efficient <ul><li>Start with a project already started (ask around, there is plenty of them) </li></ul><u...
7. Join us! <ul><li>http://live.gnome.org/GnomeMarketing  </li></ul>Quim Gil - qgil@gnome.org
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7 actions to get you started in GNOME marketing

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7 actions to get you started in GNOME marketing

  1. 1. 7 actions to get you started in GNOME marketing http://blog.josephhall.com/2006/11/hippen-paste.html
  2. 2. 1. Understand marketing <ul><li>Understand customers' needs and the benefits they seek </li></ul><ul><li>Recruitment of new customers </li></ul><ul><li>Retention and expansion of relationships with existing customers </li></ul><ul><li>Generating a competitive advantage relative to the competition </li></ul><ul><li>Marketing is much more than advertising </li></ul>http://en.wikipedia.org/wiki/Marketing
  3. 3. 2. Understand GNOME <ul><li>We produce free software that makes computers friendly, useful and fun: </li></ul><ul><li>Graphical environment that is easy to use </li></ul><ul><li>Integrated applications </li></ul><ul><li>Development tools and infrastructure </li></ul>
  4. 4. 3. Understand the objectives <ul><li>World Take Over (in fact there are more) </li></ul>http://flickr.com/photos/lwr/150657959/
  5. 5. 4. Understand our customers <ul><li>Application developers </li></ul><ul><li>Platform developers </li></ul><ul><li>Software integrators and distributors </li></ul><ul><li>Key software deployers (i.e. public administrations) </li></ul><ul><li>Software & Freedom enthusiasts </li></ul><ul><li>Tech press </li></ul><ul><li>End users at large: not a target </li></ul>
  6. 6. 5. Select one field <ul><li>GNOME releases </li></ul><ul><li>press releases </li></ul><ul><li>*.gnome.org </li></ul><ul><li>events </li></ul><ul><li>GNOME Foundation </li></ul><ul><li>merchandising </li></ul><ul><li>research </li></ul><ul><li>documentation!!!! </li></ul>
  7. 7. 6. Be humble, be efficient <ul><li>Start with a project already started (ask around, there is plenty of them) </li></ul><ul><li>Push your own responsibilities </li></ul><ul><li>Never trust a long discussion about Heaven and Hell </li></ul><ul><li>Complete what you start </li></ul><ul><li>Document your work </li></ul><ul><li>Eventually go to step 1 or propose your brand new marketing project </li></ul>
  8. 8. 7. Join us! <ul><li>http://live.gnome.org/GnomeMarketing </li></ul>Quim Gil - qgil@gnome.org
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