7 actions to get you started in GNOME marketing http://blog.josephhall.com/2006/11/hippen-paste.html

1. Understand marketing Understand customers' needs and the benefits they seek Recruitment of new customers Retention and expansion of relationships with existing customers Generating a competitive advantage relative to the competition Marketing is much more than advertising http://en.wikipedia.org/wiki/Marketing

Understand customers' needs and the benefits they seek

Recruitment of new customers

Retention and expansion of relationships with existing customers

Generating a competitive advantage relative to the competition

Marketing is much more than advertising

2. Understand GNOME We produce free software that makes computers friendly, useful and fun: Graphical environment that is easy to use Integrated applications Development tools and infrastructure

We produce free software that makes computers friendly, useful and fun:

Graphical environment that is easy to use

Integrated applications

Development tools and infrastructure

3. Understand the objectives World Take Over (in fact there are more) http://flickr.com/photos/lwr/150657959/

World Take Over (in fact there are more)

4. Understand our customers Application developers Platform developers Software integrators and distributors Key software deployers (i.e. public administrations) Software & Freedom enthusiasts Tech press End users at large: not a target

Application developers

Platform developers

Software integrators and distributors

Key software deployers (i.e. public administrations)

Software & Freedom enthusiasts

Tech press

End users at large: not a target

5. Select one field GNOME releases press releases *.gnome.org events GNOME Foundation merchandising research documentation!!!!

GNOME releases

press releases

*.gnome.org

events

GNOME Foundation

merchandising

research

documentation!!!!

6. Be humble, be efficient Start with a project already started (ask around, there is plenty of them) Push your own responsibilities Never trust a long discussion about Heaven and Hell Complete what you start Document your work Eventually go to step 1 or propose your brand new marketing project

Start with a project already started (ask around, there is plenty of them)

Push your own responsibilities

Never trust a long discussion about Heaven and Hell

Complete what you start

Document your work

Eventually go to step 1 or propose your brand new marketing project

7. Join us! http://live.gnome.org/GnomeMarketing Quim Gil - qgil@gnome.org

http://live.gnome.org/GnomeMarketing