12 must watch TED talks for entrepreneurs

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TED is a circuit of highly popular conferences that present "Ideas Worth Spreading" - which have quickly grown to become some of the most well known conferences around the world.

TED has attracted presenters such as politicians, celebrities, scientists, advertisers, film makers, inventors amidst a large handful of Nobel Prize Winners.  

Many of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs.

Here’s a collection of 12 TED Talks that all entrepreneurs should find interesting and worthwhile.

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12 must watch TED talks for entrepreneurs

  1. 1. TED is a circuit of highly popular conferences that present "Ideas Worth Spreading" - whichhave quickly grown to become some of the most well known conferences around the world.TED has attracted presenters such as politicians, celebrities, scientists, advertisers, filmmakers, inventors amidst a large handful of Nobel Prize Winners.  Many of the presentations, known as TED Talks, present ideas that are particularly valuableto entrepreneurs. Here’s a collection of 12 TED Talks that all entrepreneurs should findinteresting and worthwhile.
  2. 2. 1 Rory Sutherland: Sweat the Small StuffIt may seem that big problems require big solutions, but ad man Rory Sutherland says manyflashy, expensive fixes are just obscuring better, simpler answers. An entertaining argument toput more focus on small details instead of big expensive problems.To illustrate, he usesbehavioral economics and hilarious examples.Link to the video: http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
  3. 3. 2 Simon Sinek: How Great Leaders Inspire Action“People dont buy what you do, they buy why you do it.” Simon Sinek is anauthor, motivational speaker, and strategic communications professor at Columbia University.Sinek has a simple but powerful model for inspirational leadership and brand communicationthat starts with his famous “golden circle of motivation” and the question "Why?" Link to the video: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  4. 4. 3 Dan Ariely: Are we in Control of our own Decisions?The decisions we make are not only inevitable, but theyre also extremely predictable. DanAriely is a behavioural economist, professor, and author. He uses his own surprising researchfindings to show how were not as rational as we think when we make decisions. Link to the video: http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html
  5. 5. 4 Seth Godin: How to get your Ideas to Spread“Be remarkable”. “Safe is risky”. “Being very good is one of the worst things you can do”.Everyone has heard the expression "The best thing since sliced bread" but did you know thatfor 15 years after sliced bread was invented it wasnt popular? The success of sliced bread,like the success of anything, was less about the product and more about whether or not youcould get your idea to spread or not. Marketing guru and author Seth Godin spells out why,when it comes to getting our attention, different ideas are more successful than boring ones.Link to the video: http://www.ted.com/talks/seth_godin_on_sliced_bread.html
  6. 6. 5 Malcolm Gladwell: Choice, Happiness, and Spaghetti SauceThe food industry used to determine what people want to eat by asking them - as you mayhave seen in the focus groups portrayed on Mad Men. Fact is, people dont know what theywant. Ask people what kind of coffee they like and theyll say a "dark, rich, hearty roast" - infact, most people actually want milky weak coffee. Malcolm Galdwell, author, journalist, thinker,gets inside the food industrys pursuit of the perfect spaghetti sauce, and makes a largerargument about the nature of choice and happiness. Link to the video: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
  7. 7. 6 Tim Harford: Trial, Error, and the God ComplexIn this TED talk, economics writer Tim Harford studies complex systems and finds a surprisinglink among the successful ones: they were built through trial and error. He asks entrepreneursto embrace our innate randomness and start making better mistakes.Link to the video: http://www.ted.com/talks/tim_harford.html
  8. 8. 7 Steven Johnson: Where Good Ideas Come FromEntrepreneurs often credit their ideas to individual "Eureka!" moments. Steven Johnson talksabout why he doesnt think its that simple and shows us how history tells a different story. Inthis brilliantly insightful TED talk from coffee shops to evolution to space, he shares stories ofsuccess, where the ideas were inspired by collaboration, cohesion and collision with otherpeople and their ideas.Link to the video: http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
  9. 9. 8 Cameron Herold: Lets Raise Kids to be EntrepreneursCameron Herold thinks weekly allowances teach kids the wrong habits - by nature, they teachkids to expect a regular paycheque, something which entrepreneurs usually dont get. His twokids dont get an allowance. Hes taught them to walk around the yard looking for stuff thatneeds to get done, then they negotiate a price. In his TED Talk above, Herold makes the casefor a new type of parenting and education that helps would-be entrepreneurs flourish.Link to the video: http://www.ted.com/talks/cameron_herold_let_s_raise_kids_to_be_entrepreneurs.html
  10. 10. 9 Dan Cobley: What Physics Taught Me About MarketingPhysics and marketing dont seem to have much in common, but Dan Cobley (one of Googlesmarketing directors)  is passionate about both. Using Newton’s second law of motion,Heisenbergs uncertainty principle, the scientific method, and the second law ofthermodynamics , Cobley explains the fundamental theories of branding.Link to the video: http://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing.html
  11. 11. 10 Jason Fried: Why Work Doesnt Happen at Work According to Jason Fried, for an entrepreneur, the office isnt a good place to work, meetings are toxic, and ASAP is poison. In this TED Talk, he lays out the problems with "work" and offers three suggestions to fix a broken office.  Link to the video: http://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work.html
  12. 12. 11 Daniel Pink: The Puzzle of Motivation Traditional rewards arent always as effective as we think. Daniel Pink shares a different point of view that sometimes using money as motivation does more harm than good - and people perform far worse when motivated with cash. Link to the video: http://www.ted.com/talks/dan_pink_on_motivation.html
  13. 13. 12 Richard St. John: 8 Secrets of Success Why do people succeed? Is it because they are smart? Or are they just lucky? The answer is neither. Success Analyst, speaker, and author Richard St. John asked over 500 extraordinarily successful people what helped them succeed. He analyzed their answers and discovered eight traits successful people have in common. Link to the video: http://www.ted.com/talks/richard_st_john_s_8_secrets_of_success.html

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