Marketing Research and Strategies for Startups

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Troy Holder marketing, designer and trainer presents Marketing Research and Strategies for Startups. Slide from a recent marketing seminar in Barbados, Caribbean

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Marketing Research and Strategies for Startups

  1. 1. BYBT and Q’ Designs & Marketing P R E S E N T SMarketingResearch & Strategies <br />Compliments of www.TroyHolder.com<br />/Troy.Holder @MarketingDoc<br />
  2. 2. Who Are Youin 60 Sec?<br />Name, Business, Offerings and Major Benefit<br />FACEBOOK.COM/TROY.HOLDER <br />Info@TroyHolder.com •Tel: 256-1804 <br />
  3. 3. How we will <br />work together?<br />Keep it real!<br />Interactive!<br />FACEBOOK.COM/TROY.HOLDER <br />Info@TroyHolder.com •Tel: 256-1804 <br />
  4. 4. Objectives for Today? Make You RICH<br />Remind<br />Inform<br />Challenge<br />Harness <br />
  5. 5. What is marketing and why is more important than ever before?<br />
  6. 6. What are your Biggest obstaclesto marketing success?<br />
  7. 7. 4P’s of The Marketing Mix<br />PRODUCT <br />PRICE<br />PROMOTION<br />PLACE<br />
  8. 8. Existing customers should be your 1st source of ‘More Business’<br />2ndInactive Customers<br />3rd New Customers <br />4th Lost Customers<br />
  9. 9. Target Market Sweet Spot<br />Target Marketing<br />Target Market = D + A + M<br />Target Market<br />Sweet Spot<br />
  10. 10. Target Market Sweet Spot<br />Target Marketing<br />Target Market = D + A + M<br /><ul><li>Primary
  11. 11. Secondary
  12. 12. Tertiary
  13. 13. Profiling
  14. 14. Niche Marketing
  15. 15. 80/20 Rule</li></ul>Target Market<br />Sweet Spot<br />
  16. 16. The 5 Stages of <br />Customer Development<br />Suspect: interested in your products<br />Prospect: need & authority<br />Investigator: analyze information <br />Evaluator:"trying it" mode<br />Customer: Do I need to explain this?<br />
  17. 17. Marketing <br />Research<br />Market <br />Research<br />vs<br /><ul><li>Pricing Strategy
  18. 18. Distribution
  19. 19. Product Development
  20. 20. Branding
  21. 21. Media
  22. 22. Promotion
  23. 23. Awareness
  24. 24. Market Size
  25. 25. Characteristics
  26. 26. Demand
  27. 27. Competitors
  28. 28. Sales Patterns
  29. 29. Industry Trends
  30. 30. Developments</li></li></ul><li>Secondary <br />Research<br />Primary <br />Research<br />vs<br />Published Data <br /><ul><li>Research Papers
  31. 31. Statistical Reports
  32. 32. Government papers
  33. 33. Feasibility Studies
  34. 34. Promotion
  35. 35. Awareness</li></ul>Unpublished Data <br /><ul><li>Surveys
  36. 36. Sampling
  37. 37. Focus Groups
  38. 38. Interviews
  39. 39. Soft Launches
  40. 40. Prototypes</li></li></ul><li>Market Research In Action<br />
  41. 41. Market Research In Action<br />Cost Driven Pricing: <br />FC + VC + Profit = SP<br />Market Driven Pricing <br />FC + VC + Profit + MC + BE = SP<br />
  42. 42. Market Research In Action<br />Product LineExtension <br />Product MixExtension <br />
  43. 43. Marketing Strategy/ Product Demand<br />
  44. 44. SalesC.U.R.E<br />Cross-sell–what associate products can you sell? <br />Up-sell–what additional “higher price” products can you sell? <br />Re-sell – sell more, more often <br />Energize Process – Make it a habit not a coincidence <br />
  45. 45. Selling is not begging<br />A Purchase is not a favour <br />Altering your mind set<br />
  46. 46. Troy Holder’s<br />Breakthrough | Discoveries:<br />THINK vs. DO<br />Thinking positive without taking positive actions is wasted potential, wasted time and wasted opportunities<br />
  47. 47. Questions and comments <br />info@TroyHolder.com<br />Digicel: 256-1804<br />@FaceBook Troy Holder<br />

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