SXSW 2013 Submission- Marketing Tech When Your Product Changes Every Day

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Are you trying to figure out how to keep up with your agile, "speed of light" development team? Are your clients calling, emailing, Tweeting, and Facebook-ing you with questions about interfaces and …

Are you trying to figure out how to keep up with your agile, "speed of light" development team? Are your clients calling, emailing, Tweeting, and Facebook-ing you with questions about interfaces and features that are changing?

Today's tech marketing & sales team faces a unique set of challenges as you focus on business development while your programming team is focused on daily updates to the code, efficiency, and scalability at lightening speeds. How do you sync up your sales, marketing, and technology departments to succeed?

Caitlin Kaluza & Courtney Pemberton lead the Marketing & Sales teams for Tendenci Content Management Software. Caitlin & Courtney will discuss their experiences marketing an open source CMS that is constantly evolving, including tips for communicating constant changes to clients & prospects, closing sales, & focusing your marketing message internally and externally when your target continues to move.

More in: Technology , Business , Career
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  • Source: Inc.com http://www.inc.com/guides/2010/12/how-to-make-an-employees-first-90-days-successful.html\n
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Transcript

  • 1. MARKETING TECHHow to Adapt When Your Product is New Every Day
  • 2. Are you trying tofigure out howto keep up withyour agile,"speed of light"developmentteam?
  • 3. Are your clientscalling, emailing,Tweeting, andFacebook-ing youwith questionsabout changes?
  • 4. How do youbalancemarketing &technologywithout goingcrazy?
  • 5. Presented byCaitlinKaluzaMarketing ManagerSchipul - The Web Marketing Companyschipul.com/qcait
  • 6. Presented byCourtneyPembertonSales ManagerSchipul - The Web Marketing Companyschipul.com/cpembyrun
  • 7. We’ll draw from our experiencemarketing Tendenci Open SourceCMS to discuss...
  • 8. How do you get on thesame page with yourprogramming team?
  • 9. How do you explainchanges to clients?
  • 10. How do you anticipatethe future?
  • 11. How do you keepeveryone in the loopinternally & externally?
  • 12. And how does it alleffect yourmarketing message?
  • 13. Vote for “Marketing Tech:When Your Product is NewEveryday” on the SXSW2013 Panel Picker to findout!
  • 14. We hope you’ll join us!