Are you trying to figure out how to keep up with your agile, "speed of light" development team? Are your clients calling, emailing, Tweeting, and Facebook-ing you with questions about interfaces and features that are changing?
Today's tech marketing & sales team faces a unique set of challenges as you focus on business development while your programming team is focused on daily updates to the code, efficiency, and scalability at lightening speeds. How do you sync up your sales, marketing, and technology departments to succeed?
Caitlin Kaluza & Courtney Pemberton lead the Marketing & Sales teams for Tendenci Content Management Software. Caitlin & Courtney will discuss their experiences marketing an open source CMS that is constantly evolving, including tips for communicating constant changes to clients & prospects, closing sales, & focusing your marketing message internally and externally when your target continues to move.