Search engine optimization is a hot buzzword and every executive wants the company site to rank at the top of page one in Google, but how does it impact PR? Why does the team writing copy need to know how visitors find the site? Isn't it something for the IT or web design team to figure out?
Write copy that search crawlers can find and humans can understand. Understand your web statistics and ways to help more people find your website.
* Understand which website data is most important
* Find out how our audience searches for you
* Identify key words to use
* Incorporate key words into content without sacrificing the message
* Strategically add new content to your site