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Schipul Webinar - Intro To Wordpress
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Schipul Webinar - Intro To Wordpress



These are the slides for my Schipul webinar - Intro to Wordpress. Topics focus on the Wordpress blogging tool - why to use it, how to use it, and how to keep your site updated.

These are the slides for my Schipul webinar - Intro to Wordpress. Topics focus on the Wordpress blogging tool - why to use it, how to use it, and how to keep your site updated.



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  • This is the bulk of this training – once you’ve mastered posting, you’ve mastered the heart of Wordpress Once we get through these slides, we’ll be about halfway through – so here we go 
  • Blog posts can be as long or short as you like – some photo bloggers have single images for posts For more, check out blogging webinar – vimeo.com/schipul
  • Categories are the main organization of your blog – keep it at 5-7 Tags are a
  • Comments are the key difference between a blog and a static website Comments help build community and encourage return readership Comments are likely to be abused by spammers

Schipul Webinar - Intro To Wordpress Schipul Webinar - Intro To Wordpress Presentation Transcript

  • Intro to Wordpress Caitlin Kaluza, Project Manager & Social Media Consultant Schipul – The Web Marketing Company
  • Wordpress - not for the faint of heart
    • Just kidding.
  • What we’ll go over
    • What is Wordpress?
    • How do I use Wordpress?
      • Content Management – posts, pages, and plugins
      • Administering your site – users and comments
      • Advanced stuff – themes
    • What now?
      • Maintaining your site
    View slide
  • Why Wordpress?
    • What’s all the hype about?
    View slide
  • Why Wordpress?
    • Usability
      • “ Wordpress thinks like a writer”
    • Standards
      • “ Wordpress thinks like a designer”
    • Open source
    • Community
      • Support, Passionate People
  • Who uses Wordpress?
    • >> Wordpress is one of the most widely used blogging platforms
    • >> As of August 2010, WP 3.0 has been downloaded 12.5 million times
    Big Guys Really Big Guys Academics Schipulites!
  • How do I use Wordpress?
  • First things first: Logging in
      • Go to yourdomain.com /wp-admin
      • If you don’t host your own blog, you can register for a free blog at wordpress.com – your domain will be username.wordpress.com
      • Login using your credentials
      • This will take you to the dashboard
  • Dashboard
  • Posts
    • The bread and butter
  • Steps to Create a Blog Post
    • Click “Posts” on the left side
    • Click “Add new”
    • Enter title, body, category, tags
    • Hit publish
  • Adding a Blog Post – Steps 1 and 2
  • WYSIWYG editor
    • Insert Media (images, etc.)
    • Bold | Italics | Strikethrough
    • Bullets | Numbered list | Block Quote
    • Left Align | Center Align | Right Align
    • Link | Break Link | More tag (not all blogs use this)
    • Spell Check | Toggle Full Screen | Show/Hide More
  • Inserting an Image
    • Choose file
    • Title
      • Alt text – for search engines
      • Use words (defaults to image title)
    • Caption
      • Optional
      • Styling depends on theme
    • Description
      • Optional
      • Shows in media library
    • Link URL
      • If applicable
      • You can add this later
    • Size
      • You have control over in settings
      • Keep in mind the width of your theme
  • Editing Image Settings
    • To edit an image, after you have inserted it into your post click on the image and choose the left button (the mountains)
    • Choose “Advanced Settings” to edit size, border, spacing, etc.
  • Inserting a Video
    • Go to YouTube or Vimeo
    • Copy embed code
    • Paste into HTML view
    • For more on this, visit http://schipul.com/en/helpfiles/v/225
  • Adding a Blog Post – Steps 3 and 4
  • Saving as a Draft
    • If you are not ready to publish, you can hit “Save Draft”
  • Publishing a Post
    • Hitting “Publish” publishes immediately
    • To schedule in advance or post date, hit “Edit” next to “Publish Immediately”
  • Categories and Tags
    • Categories are the main way to organize information on a blog
      • Keep your blog to 5-7 categories
      • Keep your categories discrete
    • Tags are a looser way to organize information
      • Tags are not required
      • The way these tags display (or whether or not they display at all) is determined by the theme
  • Categories and Tags
    • Click “Categories” or “Post Tags” to manage categories or tags
    • Fill out the form at left to add
    • Edit details by selecting one at right
    • To see a list of the posts in each category or tag, click the number next to the title
    • Tags page also has a tag cloud of top tags
  • Pages
    • Content that lives outside the chronology
    • Same process as adding a post
  • Adding a Page
  • Plugins
    • Making Wordpress do more
  • Plugins
      • Plugins allow you to extend WordPress to do almost anything you can imagine
      • To find plugins, go to the Plugins Directory at http://wordpress.org/extend/plugins and search for what you are looking for
  • How you know you have a good plugin
      • Use Wordpress approved plugins – if you find a plugin by Googling, search for it in the official Plugins Directory as well
      • When was it last updated – anything updated more than 6 months ago may be dead
      • “ Compatible up to” to make sure it is up to date
      • Ratings and Reviews
      • Trial and error
  • Plugins I like
    • Google Analytics - inserts Google Analytics code into site http://yoast.com/wordpress/google-analytics
    • All in One SEO pack http://wordpress.org/extend/plugins/all-in-one-seo-pack/
    • Sociable – great customizable sharing plugin http://yoast.com/wordpress/sociable/
    • Twitter Tools – for integrating Twitter http://wordpress.org/extend/plugins/twitter-tools/
    • Intense Debate - for comments http://intensedebate.com/wordpress
  • To Install a Plugin
      • On the dashboard, go to “Plugins” and click “Add New”
      • Click “Upload”
      • Search for your plugin
      • Activate and look for any settings
  • Users
    • Giving others access
  • Users
    • You can add additional users to your blog and give them various permissions depending on their role
    • Built in Wordpress roles:
      • Administrator - has full control of the site
      • Editor – can publish posts and edit others’ content
      • Author – can publish posts but can’t touch others’ content
      • Contributor – can create posts but can’t publish
  • Contributor View
    • Fewer options on the left sidebar
    • Can Save Draft or Submit for Review – not publish
  • Comments
    • Item #5
  • Comments
    • By default
      • Filter out spam (will not publish)
      • Hold suspect comments for moderation
    • Optional additional comment moderation settings include
      • Each comment must be manually approved
      • User must have a previously approved comment to automatically post
    • Additional plugins like Intense Debate are useful for adding more features to comments
  • Comments
  • Appearance
    • General Theme Editing
  • Theme Management
    • In Wordpress the content is separate from the style of the site
    • A theme is a skin – and controls the look, presentation of the content, and often the features
    • A theme modifies the way the site is displayed, without modifying the underlying software
    • Themes are highly customizable
  • Different Themes
  • Different Themes
  • Where do I find themes?
    • There are lots of resources for Wordpress themes
    • Many are free, some are paid (they are typically inexpensive)
    • Some resources:
      • http://wordpress.org/extend/themes
      • http://themeforest.net/
      • http://www.woothemes.com
  • Customizing a Theme with Widgets
    • Widgets let you drag and drop content without touching code
    • To edit, go to Appearance > Widgets
    • Drag and drop widgets to be in the order you like
    • Each widget will have its own settings
    • The most flexible widget is “Text” – you can enter anything, including HTML
  • Maintaining your Blog
    • What now?
  • Important things to do after launch
    • Post!
      • This seems basic, but is essential
      • Having a sad empty blog is worse than having no blog at all
      • Determine what pace is right for you, once a week is good
    • Monitor comments
      • Respond to comments on your blog
      • Comment on others’ blogs
    • Watch the stats
    • Tweak
      • Check static content (About page, etc.) to be sure it is up to date
      • Look for new plugins and features
    • Update, update, update
      • Wordpress frequently has updates to the system and plugins
      • Update as soon as possible to avoid spammers exploiting known bugs
      • For extra credit: follow the Wordpress development blog - http://wordpress.org/development
  • Questions?
    • Caitlin Kaluza
    • [email_address]
    • Twitter @qcait