Caitlin Kaluza is a project manager and social media consultant at Schipul, a web marketing company in Houston. She graduated from Texas A&M University in 2007 with degrees in marketing, international business, and classical studies. After graduating, her blogging led to her first two jobs. At Schipul, she manages projects for about 10 clients and provides social media consulting, training, and presentations. A typical project involves kickoff meetings, design, revisions, training, launch, and ongoing social media monitoring and engagement. She advises staying passionate and continuing to learn about trends in web marketing and social media.