Presentation to Texas A&M's AAF chapter - Using My Marketing Degree

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Caitlin Kaluza, Schipulite Social Media addict and Texas A&M graduate, will be joining the AAF TAMU Chapter to speak with students on the opportunities available for advertising and marketing majors …

Caitlin Kaluza, Schipulite Social Media addict and Texas A&M graduate, will be joining the AAF TAMU Chapter to speak with students on the opportunities available for advertising and marketing majors in the professional world.

Fresh from a speaking event at the recent SchipulCon on finding a job out of college through Social Media, this presentation covers what I do and I how I got there, and the exciting possibilities for recent graduates.

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Transcript

  • 1. AAF Texas A&M Caitlin Kaluza Project Manager & Social Media Consultant Class of 2007 @qcait
  • 2. At TAMU
    • Wehner High class of 2007
    • Marketing Major, International Business Certificate, Classical Studies Minor
    • Involvement
      • Century Singers
      • Academy for Future International Leaders
      • Aggie Icers
      • Mays Blogger
  • 3. How Blogging got me my first job
  • 4. How Blogging got me my second job
    • Reasons why Schipul hired me:
    • “ We loved your blog”
    • Willing to do anything
    • I was dressed like myself in my interview
  • 5. Now
    • Schipul – The Web Marketing Company
      • Houston, Texas
      • 28 employees
      • Aggie 100 - 2005, 2006, 2008
      • Schipul Honor Code
    • Web Marketing
      • Web design
      • Search Engine Marketing
      • Social Media Consulting
    • My role: Project Manager & Social Media Consultant
  • 6. My Job at Schipul
    • Culture
    • Training
    • Knowledge Sharing
    • Room for Growth
    • Personal Branding
    “ Hire good people, train the hell out of them, and let them run.” – Ed Schipul
  • 7. A Day in the Life
    • Managing Projects
      • About 10 clients
      • Varying size contracts
    • Tech Support
      • Answer phone and e-mails
      • On duty 2x a month
    • Social Media Consulting
      • Twitter, Flickr, Facebook, Wordpress, Vimeo, etc. etc.
    • Training
      • Leading Webinars 1x a month
      • Presenting at our annual conference – SchipulCon
  • 8. A Typical Web Project
    • Kick off meeting
    • Design
    • Revisions
    • Build
    • Training
    • Content
    • Q&A
    • Launch
  • 9. A Typical Social Media Project
    • Conversation Analysis
    • Training
      • Monitoring
      • Wordpress
      • YouTube/Vimeo
      • Flickr
      • Twitter
      • Facebook
      • LinkedIn
    • Answering Questions
      • Etiquette
      • Moderation
  • 10. What I learned after I graduated
    • Be you
    • Working retail or food service is great preparation for Customer Service
    • Aptitude will get you in the door, attitude will keep you there
  • 11. Getting a Job – My Advice
    • Don’t be afraid to start small
    • Use your resources – including social media
      • Make yourself available
      • Participate in the conversation
    • Keep learning
    • Be passionate
  • 12. If you’re interested in web
    • Read
      • Groundswell
      • The Facebook Marketing Bible
      • Twitterville
    • Start using these tools
      • To build your personal brand
      • Volunteer to start a Twitter account and Fan Page for an organization
    • Learn
      • Attend Conferences – student tickets are typically inexpensive
      • Lynda.com
      • Free webinars - http://schipul.com/en/cev/cmon
    • Follow the trends
      • Read blogs like Mashable, Inside Facebook
      • Follow people in the field (beware of social media “experts”)
    • Remember that being young can be an advantage in this field
  • 13. Questions? Caitlin Kaluza caitlinkaluza@gmail.com | @qcait | qcait.com