Presentation to Texas A&M's AAF chapter - Using My Marketing Degree

AAF Texas A&M Caitlin Kaluza Project Manager & Social Media Consultant Class of 2007 @qcait

At TAMU
Wehner High class of 2007
Marketing Major, International Business Certificate, Classical Studies Minor
Involvement
Century Singers
Academy for Future International Leaders
Aggie Icers
Mays Blogger

How Blogging got me my first job

How Blogging got me my second job
Reasons why Schipul hired me:
“ We loved your blog”
Willing to do anything
I was dressed like myself in my interview

Now
Schipul – The Web Marketing Company
Houston, Texas
28 employees
Aggie 100 - 2005, 2006, 2008
Schipul Honor Code
Web Marketing
Web design
Search Engine Marketing
Social Media Consulting
My role: Project Manager & Social Media Consultant

My Job at Schipul
Culture
Training
Knowledge Sharing
Room for Growth
Personal Branding
“ Hire good people, train the hell out of them, and let them run.” – Ed Schipul

A Day in the Life
Managing Projects
About 10 clients
Varying size contracts
Tech Support
Answer phone and e-mails
On duty 2x a month
Social Media Consulting
Twitter, Flickr, Facebook, Wordpress, Vimeo, etc. etc.
Training
Leading Webinars 1x a month
Presenting at our annual conference – SchipulCon

A Typical Web Project
Kick off meeting
Design
Revisions
Build
Training
Content
Q&A
Launch

A Typical Social Media Project
Conversation Analysis
Training
Monitoring
Wordpress
YouTube/Vimeo
Flickr
Twitter
Facebook
LinkedIn
Answering Questions
Etiquette
Moderation

What I learned after I graduated
Be you
Working retail or food service is great preparation for Customer Service
Aptitude will get you in the door, attitude will keep you there

Getting a Job – My Advice
Don’t be afraid to start small
Use your resources – including social media
Make yourself available
Participate in the conversation
Keep learning
Be passionate

If you’re interested in web
Read
Groundswell
The Facebook Marketing Bible
Twitterville
Start using these tools
To build your personal brand
Volunteer to start a Twitter account and Fan Page for an organization
Learn
Attend Conferences – student tickets are typically inexpensive
Lynda.com
Free webinars - http://schipul.com/en/cev/cmon
Follow the trends
Read blogs like Mashable, Inside Facebook
Follow people in the field (beware of social media “experts”)
Remember that being young can be an advantage in this field

Questions? Caitlin Kaluza caitlinkaluza@gmail.com | @qcait | qcait.com

Presentation to Texas A&M's AAF chapter - Using My Marketing Degree

by Caitlin Kaluza

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 17

Statistics

Presentation to Texas A&M’s AAF chapter - Using My Marketing Degree Presentation Transcript