Intro To Twitter

Caitlin Kaluza Schipul – The Web Marketing Company @qcait

What’s Twitter?
Twitter Basics
What NOW?
Twitter Insider
Twitter Tools
Twitter Idols

A free social messaging service… in 140 character updates.
Twitter is a conversation .

Keep your handle obvious – stay away from numbers & underscores
Engage in Conversation
Be interesting
Promote your blog, events, causes - follow the 3 to 1 rule
Promote/ Quote Others
Let people know you’re on Twitter!

Squint Test
Obvious handle & image
Link back to website
Background matches branding
In content - @replies, links, hash tags
Shortened links
Followers/Following ratio
Bonus points
Custom background
Who’s tweeting?

Don’t fill up everyone’s stream with constant tweets
Don’t tweet about mundane things
Don’t completely automate
Don’t start fights – keep it positive!
Don’t fall for spammers
Don’t hide your associations – full disclosure is best!

http://schipul.com/en/helpfiles/v/220

Twitterfeed.com – auto tweet from an RSS feed
Tweetdeck.com – desktop tool
Hootsuite.com – manage multiple accounts, schedule tweets
Twitpic.com – post photos
Phone applications
Tweetie (paid)
Echofon (free)
Twitterberry (blackberry)
Twitter to Facebook applications
Twitter
Selective Twitter

@SouthwestAir
Response to Kevin Smith’s tweets gets picked up by WSJ, USA Today, and ABC
@CoffeeGroundz
Local Houston coffee house connects online and attributes 40% increase in business to Twitter
@Zappos
Culture and customer service
@ComcastCares
Online Customer Service

Lists
Retweets
Trending Topics by City

Caitlin Kaluza
@qcait
[email_address]

Intro To Twitter

by Caitlin Kaluza

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Intro To Twitter Presentation Transcript