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Intro To Twitter

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Intro To Twitter webinar slides - over:...

Intro To Twitter webinar slides - over:
1. What’s Twitter?
2. Twitter Basics
3. What NOW?
4. Twitter Insider
5. Twitter Tools
6. Twitter Idols


I am a Project Manager and Social Media Consultant at Schipul - The Web Marketing Company.

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Intro To Twitter Intro To Twitter Presentation Transcript

  • Caitlin Kaluza Schipul – The Web Marketing Company @qcait
    • What’s Twitter?
    • Twitter Basics
    • What NOW?
    • Twitter Insider
    • Twitter Tools
    • Twitter Idols
    • A free social messaging service… in 140 character updates.
    • Twitter is a conversation .
    • Keep your handle obvious – stay away from numbers & underscores
    • Engage in Conversation
    • Be interesting
    • Promote your blog, events, causes - follow the 3 to 1 rule
    • Promote/ Quote Others
    • Let people know you’re on Twitter!
    • Squint Test
      • Obvious handle & image
      • Link back to website
      • Background matches branding
      • In content - @replies, links, hash tags
      • Shortened links
      • Followers/Following ratio
    • Bonus points
      • Custom background
      • Who’s tweeting?
    • Don’t fill up everyone’s stream with constant tweets
    • Don’t tweet about mundane things
    • Don’t completely automate
    • Don’t start fights – keep it positive!
    • Don’t fall for spammers
    • Don’t hide your associations – full disclosure is best!
    • http://schipul.com/en/helpfiles/v/220
    • Twitterfeed.com – auto tweet from an RSS feed
    • Tweetdeck.com – desktop tool
    • Hootsuite.com – manage multiple accounts, schedule tweets
    • Twitpic.com – post photos
    • Phone applications
      • Tweetie (paid)
      • Echofon (free)
      • Twitterberry (blackberry)
    • Twitter to Facebook applications
      • Twitter
      • Selective Twitter
    • @SouthwestAir
      • Response to Kevin Smith’s tweets gets picked up by WSJ, USA Today, and ABC
    • @CoffeeGroundz
      • Local Houston coffee house connects online and attributes 40% increase in business to Twitter
    • @Zappos
      • Culture and customer service
    • @ComcastCares
      • Online Customer Service
    • Lists
    • Retweets
    • Trending Topics by City
    • Caitlin Kaluza
    • @qcait
    • [email_address]