Intro to Google Analytics Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company @qcait | firstname.lastname@example.org
“You can’t manage what you don’t measure” Peter Drucker
Using Analytics to Make Decisions
Today We’ll Go Over Getting Started with Google Analytics Visitors Traffic Sources Content Updates and news Resources
Why Google Analytics? Free (requires a Google Account) Helps you measure Data from Google Access – can add user or admin access to other Google Users Easy reporting and exports
Set Up Requires a Google Account Add code on every page, in header
Using a CMS? Google Analytics for Wordpress Google Analytics for Drupal
Walkthrough Hands on Google Analytics
Look for Trends
Add Any Report to Dashboard Or schedule email
Visitors Tab Who are these people?
Business Question: Which markets do we need to focus our online efforts on?
Visitor Trending by Day
Tech Specs – Browsers, Operating Systems, Service Providers, Mobile
Business Questions Do we need a mobile site? Most Schipul clients hover around 5-7% Android or iPhone app? Which is more popular for your audience
28% of cell phones are smart phones Source: Nielsen November 2010 http://bit.ly/nielsenmobile
Traffic Sources Where is traffic coming from?
Traffic Sources Healthy Search Engines percent is around 60% -75% Will depend on your business
Business Question: Are our Social Media profiles on Twitter/ Facebook/ LinkedIn generating leads?
Keywords Be sure to exclude brand words to see “non-branded keywords”
Business Question: What opportunities are there for new content?
Surprise keywords that are “sticking”
Misspellings and laymen’s terms
Top Landing Pages & Exit Pages
Is our Local Content resonating with Local Visitors?
Set up Goals in Account Settings
What Metrics are Most Important?
Metrics Visits Compare month over month and year over year if possible Be aware of seasonal trends Traffic Sources Keywords – both all and non-branded Visitors Average pages per visit Time on site Bounce rate
March 17 – Google Analytics Beta Redesigned interface Multiple dashboards Event Goals More powerful custom reports
Resources TheSEMBlog.com Schipul.com/training – free web marketing training Google Analytics getting started guide - www.google.com/support/analytics/bin/topic.py?topic=19779
Questions? Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company @qcait | email@example.com