• Save
Intro to Google Analytics
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Intro to Google Analytics

on

  • 2,519 views

Settin

Settin

Statistics

Views

Total Views
2,519
Views on SlideShare
2,170
Embed Views
349

Actions

Likes
2
Downloads
16
Comments
0

2 Embeds 349

http://thesemblog.com 348
http://translate.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Intro to Google Analytics Presentation Transcript

  • 1. Intro to Google Analytics
    Caitlin Kaluza
    Search Engine Marketing Manager
    Schipul – The Web Marketing Company
    @qcait | ckaluza@schipul.com
  • 2. “You can’t manage what you don’t measure”
    Peter Drucker
  • 3. Using Analytics to Make Decisions
  • 4. Today We’ll Go Over
    Getting Started with Google Analytics
    Visitors
    Traffic Sources
    Content
    Updates and news
    Resources
  • 5. Getting Started
  • 6. Why Google Analytics?
    Free (requires a Google Account)
    Helps you measure
    Data from Google
    Access – can add user or admin access to other Google Users
    Easy reporting and exports
  • 7. Set Up
    Requires a Google Account
    Add code on every page, in header
  • 8. How Does it Work?
    Google tracks every time Javascript code is loaded
    Updates about once an hour
  • 9. Using a CMS?
    Google Analytics for Wordpress
    Google Analytics for Drupal
  • 10. Getting Started
  • 11. Single Account
  • 12. Single Account
  • 13. Walkthrough
    Hands on Google Analytics
  • 14. Dashboard
  • 15. Look for Trends
  • 16. Dashboard
  • 17. Add Any Report to Dashboard
    Or schedule email
  • 18. Visitors Tab
    Who are these people?
  • 19. Map Overlay
  • 20. Business Question: Which markets do we need to focus our online efforts on?
  • 21. Visitor Trending by Day
  • 22. Loyalty, Recency
  • 23. Tech Specs – Browsers, Operating Systems, Service Providers, Mobile
  • 24. Business Questions
    Do we need a mobile site? Most Schipul clients hover around 5-7%
    Android or iPhone app? Which is more popular for your audience
  • 25. 28% of cell phones are smart phones
    Source: Nielsen November 2010
    http://bit.ly/nielsenmobile
  • 26. Traffic Sources
    Where is traffic coming from?
  • 27. Traffic Sources
    Healthy Search Engines percent is around 60% -75%
    Will depend on your business
  • 28. Traffic Sources
  • 29. Business Question: Are our Social Media profiles on Twitter/ Facebook/ LinkedIn generating leads?
  • 30. Keywords
    Be sure to exclude brand words to see “non-branded keywords”
  • 31. Business Question: What opportunities are there for new content?
    • Surprise keywords that are “sticking”
    • 32. Misspellings and laymen’s terms
  • Content
  • 33. Top Content
  • 34. Top Landing Pages & Exit Pages
  • 35. Is our Local Content resonating with Local Visitors?
  • 36. Goals
  • 37.
  • 38. Set up Goals in Account Settings
  • 39. What Metrics are Most Important?
  • 40. Metrics
    Visits
    Compare month over month and year over year if possible
    Be aware of seasonal trends
    Traffic Sources
    Keywords – both all and non-branded
    Visitors
    Average pages per visit
    Time on site
    Bounce rate
  • 41. New stuff
  • 42. March 17 – Google Analytics Beta
    Redesigned interface
    Multiple dashboards
    Event Goals
    More powerful custom reports
  • 43.
  • 44.
  • 45.
  • 46. Resources
  • 47. Resources
    TheSEMBlog.com
    Schipul.com/training – free web marketing training
    Google Analytics getting started guide - www.google.com/support/analytics/bin/topic.py?topic=19779
  • 48. Questions?
    Caitlin Kaluza
    Search Engine Marketing Manager
    Schipul – The Web Marketing Company
    @qcait | ckaluza@schipul.com