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    Intro to Google Analytics Intro to Google Analytics Presentation Transcript

    • Intro to Google Analytics
      Caitlin Kaluza
      Search Engine Marketing Manager
      Schipul – The Web Marketing Company
      @qcait | ckaluza@schipul.com
    • “You can’t manage what you don’t measure”
      Peter Drucker
    • Using Analytics to Make Decisions
    • Today We’ll Go Over
      Getting Started with Google Analytics
      Visitors
      Traffic Sources
      Content
      Updates and news
      Resources
    • Getting Started
    • Why Google Analytics?
      Free (requires a Google Account)
      Helps you measure
      Data from Google
      Access – can add user or admin access to other Google Users
      Easy reporting and exports
    • Set Up
      Requires a Google Account
      Add code on every page, in header
    • How Does it Work?
      Google tracks every time Javascript code is loaded
      Updates about once an hour
    • Using a CMS?
      Google Analytics for Wordpress
      Google Analytics for Drupal
    • Getting Started
    • Single Account
    • Single Account
    • Walkthrough
      Hands on Google Analytics
    • Dashboard
    • Look for Trends
    • Dashboard
    • Add Any Report to Dashboard
      Or schedule email
    • Visitors Tab
      Who are these people?
    • Map Overlay
    • Business Question: Which markets do we need to focus our online efforts on?
    • Visitor Trending by Day
    • Loyalty, Recency
    • Tech Specs – Browsers, Operating Systems, Service Providers, Mobile
    • Business Questions
      Do we need a mobile site? Most Schipul clients hover around 5-7%
      Android or iPhone app? Which is more popular for your audience
    • 28% of cell phones are smart phones
      Source: Nielsen November 2010
      http://bit.ly/nielsenmobile
    • Traffic Sources
      Where is traffic coming from?
    • Traffic Sources
      Healthy Search Engines percent is around 60% -75%
      Will depend on your business
    • Traffic Sources
    • Business Question: Are our Social Media profiles on Twitter/ Facebook/ LinkedIn generating leads?
    • Keywords
      Be sure to exclude brand words to see “non-branded keywords”
    • Business Question: What opportunities are there for new content?
      • Surprise keywords that are “sticking”
      • Misspellings and laymen’s terms
    • Content
    • Top Content
    • Top Landing Pages & Exit Pages
    • Is our Local Content resonating with Local Visitors?
    • Goals
    • Set up Goals in Account Settings
    • What Metrics are Most Important?
    • Metrics
      Visits
      Compare month over month and year over year if possible
      Be aware of seasonal trends
      Traffic Sources
      Keywords – both all and non-branded
      Visitors
      Average pages per visit
      Time on site
      Bounce rate
    • New stuff
    • March 17 – Google Analytics Beta
      Redesigned interface
      Multiple dashboards
      Event Goals
      More powerful custom reports
    • Resources
    • Resources
      TheSEMBlog.com
      Schipul.com/training – free web marketing training
      Google Analytics getting started guide - www.google.com/support/analytics/bin/topic.py?topic=19779
    • Questions?
      Caitlin Kaluza
      Search Engine Marketing Manager
      Schipul – The Web Marketing Company
      @qcait | ckaluza@schipul.com