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Intro to Facebook Marketing - Schipul The Web Marketing Company

by Caitlin Kaluza

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Latest webinar from Schipul - the Web Marketing company. Intro to Facebook marketing.

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Your profile is the landing page for your personal brand and should be used to tell your story as it relates to your person interest. Passions for your work industry should also be communicated here because this will tie into any fan page you start. Populate all areas as best you can. This is your opportunity to relate the business you are trying to promote. If you don’t want your personal brand to associated with the product or service you’re trying to promote, Facebook is not for you. Look at Ed’s profile.
Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.
This is your opportunity to quickly get information about your products, services or an upcoming event. You can use this tool in many way to reach out to fans about promotions, events or even concerns. You have an opportunity to be human. Be fun. Be creative. Share your news. Give example of Myelin project. MORE SHORTLY
You can do many cool things with your Facebook pages before we get into pages vs. groups, I would like to mention a special feature of pages. You can sent targeted messages to your fans. You don’t want to be spammer, do you? So now you can send messages to your fans inbox but you can also target that message. Narrow down your reach by location, sex, and age.
As an admin of a page, you can share stories, links, photos, videos and status updates that automatically go straight into a news feed. Most group communication is done within the group. Groups don’t have the ability to publish to a news feed. They typically can email groups members, post photos and videos on the groups wall and add discussions for feedback from members withing the group. None of these things go directly into news feeds. This means that pages are more dynamic and news is more viral. Pages also have insights which let marketers take a look at how fans are interacting with their content. Groups do not have this functionality. Being able to track activity is key. Groups can only message 5,000 at a time. If you need way to communicate to larger groups then pages are the way to. If you are not marketing a brand or business. Start a group. Lastly, groups don’t have the ability to use Facebook applications. Share personal experience about posting links on groups walls. Facebook does not like and will shut down your account. Ask for link exchange.
Marketers use Facebook events for all kinds of promotions such parties and even product launches etc. They get their own landing pages to much like a group. You can manage a guest list and do a number of other things. You can allow guest to share c Admins will be able to invite their friends and request RSVP. You can build a community around your event. Show http://www.facebook.com/home.php#/event.php?eid=123684052932&ref=mf
One of the most powerful applications in Facebook is photos. People love to see images of themselves and images of others. Facebook gives huge prominence to the display of photos. Photos of friends are posted directly in my feed . They have their own tab. You can also tag photos. Tagging just means the photo is made social. Notification are sent to the person tagged the photo. The tagged photo is published on the taggers profile as well as the tagged person’s profile. Photos get a ton of clicks inside Facebook. People can also untagg themselves from an photo if they choose to. Then the photo cannot be retagged. Take a look at how photo tagging works.
Share is an application that you will see quiet a bit of on Facebook. You can share almost anything you post to Facebook. You can share photos, links, events, photos etc. You can share it by posting it to a profile page. Sharing can also be done straight to selected inboxes on Facebook. By sharing or posting the content to a profile page other will see it. But sharing as a message to an inbox is a little more targeting allowing you to choose who you want to share the content with. People can interact with the shared content by posting a comment. This makes way spreading news and information quickly, within a click of a button. You can also choose to like a piece of content which will post on profile pages so that other that have visited my profile can see what I have shared or liked most recently.
A new feed is the stream of information that you see when you login to Facebook. When your friends engage with your page or content in any way, your news feeds archives and displays all of that data. This is your source for news on Facebook. When you post a links, photos, and videos etc to your feed, that news is syndicated friends and fans in their news feed. You can also import feeds from selected sites and these stories will go straight into your feed and syndicate to your friends and fans. Show news feeds and importing.
A new feed is the stream of information that you see when you login to Facebook. When your friends engage with your page or content in any way, your news feeds archives and displays all of that data. This is your source for news on Facebook. When you post a links, photos, and videos etc to your feed, that news is syndicated friends and fans in their news feed. You can also import feeds from selected sites and these stories will go straight into your feed and syndicate to your friends and fans. Show news feeds and importing.
A new feed is the stream of information that you see when you login to Facebook. When your friends engage with your page or content in any way, your news feeds archives and displays all of that data. This is your source for news on Facebook. When you post a links, photos, and videos etc to your feed, that news is syndicated friends and fans in their news feed. You can also import feeds from selected sites and these stories will go straight into your feed and syndicate to your friends and fans. Show news feeds and importing.

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Brent Thomas, Owner at Thomas-co Media Tags facebook 2 years ago
Per Håkansson, Advisor, Lecturer & Lifehacker at Håkansson & Co, Inc. 3 years ago
Sanghoon Lee, AE at Media Agency 3 years ago

Intro to Facebook Marketing - Schipul The Web Marketing Company Presentation Transcript

Successful Facebook Marketing Caitlin Kaluza Schipul the Web Marketing Company Caitlin Kaluza Project Manager & Social Media Consultant schipul.com/qcait [email_address]
What we will cover:
- Facebook Profiles
- Building your Audience
- Pages for Businesses
- Pages vs. Groups
- Promoting my Page
- Facebook Events
- Photos Tagging
- Sharing Content
- Facebook News Feed
- What Now?
Why does it matter? 400 million active users Facebook.com is the #1 site in the US
Profile Pages
- Tell your story as it relates to your brand and your personal interest.
www.facebook.com/eschipul If you haven’t snagged a nice URL, go to facebook.com/username
Make Connections www.flickr.com/photos/27904422@N02/2622496809/
Pages Houston Zoo on Facebook
Sharing Content Children’s Museum of Houston on Facebook
Updating your status
- Promote others as well
- Be human
- Link back to your site
- Have fun!
www.facebook.com/tonychacheres facebook.com/pages/The-Myelin-Project/67870709615 & facebook.com/schipul
Applications
- Polls
- Twitter
- Static FBML
facebook.com/ChickfilA Poll application - facebook.com/apps/application.php?id=138079047824 Static FBML - facebook.com/apps/application.php?id=4949752878 Twitter - http://apps.facebook.com/twitter/
Sending targeted updates www.facebook.com/tonychacheres
Pages are more viral than groups
- Page updates show up in fan newsfeeds
- Insights
- Targeted Updates
- Applications
- SEO Visibility
www.facebook.com/tonychacheres www.flickr.com/photos/fragiletender/484538431/in/photostream/
Using Facebook events www.facebook.com/tonychacheres Spread the word | Make it viral | Start a community
People love Photos www.facebook.com/tonychacheres Schipul Astros Field Trip
Share your content www.facebook.com/tonychacheres www.flickr.com/photos/jek-a-go-go/3948329368/
Power of News Feeds www.facebook.com/tonychacheres
Recent Updates
- Weekly Update Emails
- The “Like” button
- Community Pages – unofficial vs. official
- Targeted status updates
Recap www.facebook.com/tonychacheres
- Create your profile
- Connect to build your audience
- Create a page for your business
- Promote the page
- Share valuable content with your audience
Thank you! www.facebook.com/tonychacheres Caitlin Kaluza Schipul The Web Marketing Company schipul.com/qcait [email_address] Resource: Facebook Marketing Bible

Intro to Facebook Marketing - Schipul The Web Marketing Company

by Caitlin Kaluza

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Intro to Facebook Marketing - Schipul The Web Marketing Company Presentation Transcript