Intro to Search Engine Optimization - Association of Proposal Management Professionals

Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company Photo credit: flickr.com/photos/fontfont/4243500031/

Search Engine Basics
SEO in the Real World
Measuring Your Success

http://bruceclay.com/serc.htm

Claim & verify your listing
Fill out the entire profile
Ask for reviews

http://bruceclay.com/seo-hierarchy-of-needs.htm
Readable Text
Fresh, unique content
Good site architecture
Unique meta info
Relevant inbound links
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Research Your Target Market
Select 3 prioritized optimization terms
Set up Hosted Tracking Solution (i.e. Google Analytics)
Optimize the home page & site map
Optimize inner pages
Submit site to search engines and directories
Research link back opportunities
ADD FRESH CONTENT!
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www.austin-weston.com

Brainstorm:
How will your target market search for you?
Cosmetic surgeon, plastic surgeon, tummy tuck, before & after pictures…
Are you targeting a geographic area?
Virginia cosmetic surgeon, Reston Cosmetic Surgery

Free: adwords.google.com/select/ KeywordToolExternal Paid: www.wordtracker.com

Austin-Weston’s 3 prioritized terms:
Virginia plastic surgeon (ery)
Cosmetic surgery Virginia
Virginia cosmetic surgery

google.com/analytics

Find ways to incorporate your keywords, including title & meta tags

schipul.com/sem-tools

Not everyone gets this (ie: www.target.com )

Unique text and meta information for every page. Yes, EVERY PAGE.

Suggested search engines: Google http://www.google.com/addurl/ Yahoo http://search.yahoo.com/info/submit.html MSN http://submitit.bcentral.com/msnsubmit.htm Suggested directories: www.dmoz.org (open directory) Yahoo Directory ($299/year) Google Local & Yahoo Local SubmitIt (BCentral) – MSN paid submission service Other local & relevant directories

New content ideas
Press releases
Articles
Events
News updates
Photo galleries
Interviews
Videos
Blogs
Podcasts
Whatever
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Visits
Visits from Search
Non-branded keywords (keywords that don’t include your brand name)
Conversions
Online contact forms
Is the phone ringing?

Google Places
Panda Update
Social Signals
What’s next?
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Content is king
Optimize Current Content
Write new content – be creative!
Links are powerful – be generous
Watch and tweak
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Phone: (281) 497.6567 x 518 Email: [email_address] Web Site: www.schipul.com Blog: www.thesemblog.com Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company

Intro to Search Engine Optimization - Association of Proposal Management Professionals

by Caitlin Kaluza on Jun 01, 2011

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Intro to Search Engine Optimization - Association of Proposal Management Professionals — Presentation Transcript