Serious business

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  • 1. SERIOUS BUSINESS BY Queenie Ann Y. Ku
  • 2. BUSSINESS LETTER • It is written with a specific purpose: to apply for a job, to make a request, to file a complaint, to introduce a product or a person, and so on. • The letter writer may communicate with an individual, a group of people, an organization, or a business entity.
  • 3. CHARACTERISTICS OF A GOOD BUSINESS LETTER
  • 4. COMPLETENESS • It contains all the information needed • The five W’s (what, where, who, when, why) and H (how) are contained in the letter
  • 5. COMPLETENESS • It is also achieved if you indicate the complete name/s of the person/s you are writing to, his/her designation, his/her address, the date when the letter is written, and other details necessary for the addressee to understand the message.
  • 6. CONCISENESS • It is being brief • You say what you want to say in a few words • A good business letter is limited to one page, if at all possible • It should contain all the important information your reader needs to know, no more than that
  • 7. CONCISENESS • Conciseness is achieved by observing the following: 1. Eliminate wordy expressions 2. Omit the relative pronouns “that” and “which” and other unnecessary words in clauses whenever possible 3. Avoid overusing “ It is, It was, There is, There are, There was, There were” to begin your sentence 4. Avoid unnecessary repetition
  • 8. CORRECTNESS • It means observing the suitable level of language usage, appropriate words, right grammar, spelling, punctuation, and mechanics
  • 9. COURTESY • It denotes the polite or respectful behavior of a letter writer • Courteous messages strengthens goodwill between and among people • Courtesy stems from a sincere and tactful attitude • In both oral and written messages, you should omit expressions that belittle, irritate, or insult the header
  • 10. PARTS OF A BUSSINESS LETTER
  • 11. HEADING • Contains the writer's complete address and the date when the letter is written.
  • 12. INSIDE ADDRESS • Gives the reader’s complete name, title or designation, and address.
  • 13. SALUTATION • It is the formal greeting and begins with “Dear” and ends with a colon, not a semicolon or a comma.
  • 14. BODY • Conveys the message to the reader. The body should consist of single-spaced paragraphs with double spacing in between.
  • 15. COMPLIMENTARY CLOSE • It is the formal ending of the letter. • Examples include Very respectfully yours, Respectfully yours, Truly yours, Sincerely, Yours sincerely followed by a comma.
  • 16. SIGNATURE • It includes both the writer’s signature above the typed name.
  • 17. STYLES IN WRITING A BUSSINESS LETTER
  • 18. MODIFIED BLOCK OR INDENTED STYLE
  • 19. BLOCK STYLE
  • 20. THANK YOU 