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TRENDS, INNOVATIONS, AND BEST PRACTICES©Copyright 2012 QA Technologies, Inc. All rightsReserved.                          ...
2012 TRENDS, INNOVATIONS, AND BESTPRACTICESSOCIAL MEDIA OVERVIEW ©Copyright 2012 QA Technologies, Inc. All rights Reserved...
Markets©Copyright 2012 QA Technologies, Inc. All rightsReserved.                                           ©Copyright 2012...
Social Media Barriers©Copyright 2012 QA Technologies, Inc. All rightsReserved.                                          ©C...
Social Media Technologies                                                   ENTERPRISE VISIBILITY IN A 24/7/365 WORLD   E...
Social Reality   Like it or not, social    media is already part    of your business.    Even if you’re not    engaging i...
The Power of Social Mediahttp://www.mckinseyquarterly.com/High_Tech/Strategy_Analysis/How_social_technologies_are_extendin...
The Power of Social Media©Copyright 2012 QA Technologies, Inc. All rightsReserved.                                        ...
FROM SOCIAL MEDIA TO SOCIALBUSINESS©Copyright 2012 QA Technologies, Inc. All rightsReserved.                              ...
From Social Media to Social Business   Social business (AKA Enterprise 2.0.)   Social business means creating value for ...
Trends                                                   SOCIAL MEDIA AND SOCIAL BUSINESS                                 ...
Innovation                                                   W H AT S O C I A L B U S I N E S S L O O K S L I K E©Copyrigh...
Social Business Lessons Learned                   Adoption requires sustained effort.                    Lesson: Being so...
Best Practices                                                                          https://www.mckinseyquarterly.com/...
THE SOCIAL INTRANET –ENTERPRISE SOCIAL ADOPTION©Copyright 2012 QA Technologies, Inc. All rightsReserved.                  ...
Public VS Enterprise Social Networks©Copyright 2012 QA Technologies, Inc. All rightsReserved.                             ...
The Social Intranet –                                                   Enterprise Social Adoption                        ...
Benefits                                                   THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION              ...
Industries Seeing Benefits                                                   THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPT...
Trends                                                   THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION   Single sign-o...
The Future                                                   THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION             ...
Innovations                                                   THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION        Hybr...
Best Practices                                                   THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION   Estab...
Best Practices                                                   THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION   Commu...
©Copyright 2012 QA Technologies, Inc. All rightsReserved.                                          ©Copyright 2012 QA Tech...
Contact                                                                                                                   ...
W E L O O K F O R W A R D T O PA R T N E R I N G W I T H Y O U©Copyright 2012 QA Technologies, Inc. All rightsReserved.   ...
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From Social Media to Social Business

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Social business (AKA Enterprise 2.0.) enables enterprises to create value for all sides of a transaction. Key to this movement is the fact that social business is statistically correlated with important bottom-line benefits. Are you ready to break down barriers and collaborate across lines?

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Transcript of "From Social Media to Social Business"

  1. 1. TRENDS, INNOVATIONS, AND BEST PRACTICES©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  2. 2. 2012 TRENDS, INNOVATIONS, AND BESTPRACTICESSOCIAL MEDIA OVERVIEW ©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  3. 3. Markets©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  4. 4. Social Media Barriers©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  5. 5. Social Media Technologies ENTERPRISE VISIBILITY IN A 24/7/365 WORLD  Enterprises are 2-4 years behind the rest of the world in adoption of social software.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  6. 6. Social Reality  Like it or not, social media is already part of your business. Even if you’re not engaging in it, doesn’t mean your brand isn’t being talked about. https://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431  The only choice you have is when you are going to start participating.  Author Authority/Social Media Influence impacts SEO©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  7. 7. The Power of Social Mediahttp://www.mckinseyquarterly.com/High_Tech/Strategy_Analysis/How_social_technologies_are_extending_the_organization_2888?pagenum=3 ©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  8. 8. The Power of Social Media©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  9. 9. FROM SOCIAL MEDIA TO SOCIALBUSINESS©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  10. 10. From Social Media to Social Business  Social business (AKA Enterprise 2.0.)  Social business means creating value for all sides of a transaction.  Organizations will increase their spending on enterprise social collaboration software at a compound annual growth rate of 61 percent through 2016, a year in which the market for these products will reach US$6.4 billion, compared with $600 million last year. - Forrester’s new estimate of the size of the social business industry.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  11. 11. Trends SOCIAL MEDIA AND SOCIAL BUSINESS The The growth Social emergence of the The age of media of brand transmitter global vertical and driven social ecosystem local media©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  12. 12. Innovation W H AT S O C I A L B U S I N E S S L O O K S L I K E©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  13. 13. Social Business Lessons Learned  Adoption requires sustained effort. Lesson: Being social requires long-term commitment, ongoing investment, and proactive work for as long as it takes place. This is not different really than cultivating any kind of human relationships; they either grow or they wane.  Social business is statistically correlated with important bottom-line benefits. Lesson: Market leaders tend to think they are already doing things right, thus external innovation is less attractive to them. This is generally good news for companies in the challenging position, given that the other correlated benefits then indicate they will become more competitive against the market leaders by adopting social business.  There’s a strong sense that social business will imminently and fundamentally change organizations in the next 3-5 years. Lesson: Organizations should prepare for transformation of the way they work across the board, especially how they find new ideas, operate their functions, strategically plan, how they allocate resources, match workers to tasks, and assess worker performance. This means proactive change management, cultural adaptation, and willingness to tolerate experiments to find the way forward.  Technology and organizational constraints often hold back social business transformation. Lesson: One of the tough lessons of social business is that though the technologies make connectedness, sharing, and transparency dramatically easier, people have to want it. Many organizations will have to so some soul- searching and blunt self-assessments if they are to achieve the benefits that are now being reported.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  14. 14. Best Practices https://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  15. 15. THE SOCIAL INTRANET –ENTERPRISE SOCIAL ADOPTION©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  16. 16. Public VS Enterprise Social Networks©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  17. 17. The Social Intranet – Enterprise Social Adoption MAXIMIZING AND BUILDING K N O W L E D G E , C O L L A B O R AT I O N , M O T I VAT I O N , E N G A G E M E N T, I N N O VAT I O N , A N D EXPERTISE SHARING  Enterprise social software helps big Powering companies feel small again. Innovation Collaboration Connections Engagement  It’s about rebuilding connections from the CEO’s office to the front lines.  Enterprise social software bridges the Removing gap between what’s personal and what’s Knowledge Silos business.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  18. 18. Benefits THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Better productivity, lower travel and communication costs, higher customer satisfaction, more innovation, increases in both revenue and profit, faster access to knowledge, improved connection to internal experts and more.  Companies that deployed collaboration tools saw improved performance in: – innovation (68% vs 39% that didn’t deploy), – sales growth (76% vs 50% that didn’t deploy), – and profit growth (71% vs 45% that didn’t deploy).©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  19. 19. Industries Seeing Benefits THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Insurance. A recent survey from Strategy Meets Action shows that 79% of property and casualty insurers and 65% of life and health insurers say that social media plays an important role in normal business operations.  Healthcare. With 75% of health care professionals self-reporting that theyre using social media in a work capacity even as the industry is seriously challenged by HIPAA privacy laws and other regulations that govern the use of patient information. Organizations like the Department of Veterans Affairs and the Mayo Clinic have begun using cross-border Enterprise 2.0 to collaborate with patients in areas like treatment and clinical trials.  Manufacturing. A survey last year of manufacturing professionals found that a quarter of them felt the need to improve collaboration, with nearly 60% of them seeing the potential of marrying social media and their supply chain/ERP. In their view, while a number of benefits can result, the leading two are no surprise: 68% said social media streamlines communication within the enterprise while 61% said it can drive lean initiatives by collaborative documenting business processes  Finance. Only 15% of banks in a recent survey said they dont use social media at all. The remaining uses go well beyond social marketing and include market tracking and customer service. Fully a third reporting using social media for internal communications, though theres no breakdown to say if thats just corporate communications or everyone in the company.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  20. 20. Trends THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Single sign-on  Open work  Seamless integration  Networked  Easy Access – Any organizational charts location, Any  Self-forming teams Device, Any time  Innovation from within (Securely)  Crowdsourcing  “One Stop” Hub for Information  Inclusion of multiple frameworks©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  21. 21. The Future THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION https://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  22. 22. Innovations THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION Hybrid public-private networks “Enterprise Social Innovation” Applying social analytics to the social intranet©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  23. 23. Best Practices THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Establish a clear purpose.  Ensure executive buy-in and enlist champions.  Spell out etiquette.  Make it available to every employee, everywhere.  Use a consumer-style marketing campaign.  Strategic community management.  Set goals from the start.  Proactively share the adoption process.  Gather social UX usability from staff and adjust.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  24. 24. Best Practices THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Communication  Focus on four key patterns ways that relationships  Collaboration patterns create value through  Team structure enterprise social networks:  Organizational culture – Encourage sharing  Internal work personas – Capture knowledge  Employment lifecycles – Enable action – Empower employees©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  25. 25. ©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  26. 26. Contact 26 K A R I E B A R R E T T, C R E AT I V E D E V E L O P M E N T D I R E C T O R , Q AT G L O B A LLooking to learn more aboutsocial media and socialbusiness? Id love to connectwith you and discuss yourcompanys goals and what Twitter.com/qatglobalmakes QAT Global the rightpartner for the future. Twitter.com/kariebarrett Linkedin.com/in/company/qatKarie Linkedin.com/in/company/kariebarrettBarrettCreative Development Director Facebook.com/qatglobalQAT Global Facebook.com/kariebarrettAddress: 222 South 15th Street, Suite 1404S, Omaha, NE 68102 QAT Global - https://plus.google.com/116925677500Phone: 402-391-9200 402-570-9967 (mobile) 699981398/posts Karie Barrett -Email: sales@qat.com https://plus.google.com/111990281299 karie_barrett@qat.com 867817609/posts ©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  27. 27. W E L O O K F O R W A R D T O PA R T N E R I N G W I T H Y O U©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.

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