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The Social Intranet – Enterprise Social Adoption

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Enterprise social adoption helps make big companies feel small again and rebuild personal connections from the top of the hierarchy to the bottom. The social intranet supports inhouse innovation and …

Enterprise social adoption helps make big companies feel small again and rebuild personal connections from the top of the hierarchy to the bottom. The social intranet supports inhouse innovation and collaboration in ways that more formalized structures simply cannot deliver.

Published in: Business, Health & Medicine

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  • 1. TRENDS, INNOVATIONS, AND BEST PRACTICES©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 2. Social Media Barriers©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 3. The Power of Social Mediahttp://www.mckinseyquarterly.com/High_Tech/Strategy_Analysis/How_social_technologies_are_extending_the_organization_2888?pagenum=3 ©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 4. THE SOCIAL INTRANET –ENTERPRISE SOCIAL ADOPTION©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 5. Public VS Enterprise Social Networks©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 6. The Social Intranet – Enterprise Social Adoption MAXIMIZING AND BUILDING K N O W L E D G E , C O L L A B O R AT I O N , M O T I VAT I O N , E N G A G E M E N T, I N N O VAT I O N , A N D EXPERTISE SHARING  Enterprise social software helps big Powering companies feel small again. Innovation Collaboration Connections Engagement  It’s about rebuilding connections from the CEO’s office to the front lines.  Enterprise social software bridges the Removing gap between what’s personal and what’s Knowledge Silos business.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 7. Benefits THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Better productivity, lower travel and communication costs, higher customer satisfaction, more innovation, increases in both revenue and profit, faster access to knowledge, improved connection to internal experts and more.  Companies that deployed collaboration tools saw improved performance in: – innovation (68% vs 39% that didn’t deploy), – sales growth (76% vs 50% that didn’t deploy), – and profit growth (71% vs 45% that didn’t deploy).©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 8. Industries Seeing Benefits THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Insurance. A recent survey from Strategy Meets Action shows that 79% of property and casualty insurers and 65% of life and health insurers say that social media plays an important role in normal business operations.  Healthcare. With 75% of health care professionals self-reporting that theyre using social media in a work capacity even as the industry is seriously challenged by HIPAA privacy laws and other regulations that govern the use of patient information. Organizations like the Department of Veterans Affairs and the Mayo Clinic have begun using cross-border Enterprise 2.0 to collaborate with patients in areas like treatment and clinical trials.  Manufacturing. A survey last year of manufacturing professionals found that a quarter of them felt the need to improve collaboration, with nearly 60% of them seeing the potential of marrying social media and their supply chain/ERP. In their view, while a number of benefits can result, the leading two are no surprise: 68% said social media streamlines communication within the enterprise while 61% said it can drive lean initiatives by collaborative documenting business processes  Finance. Only 15% of banks in a recent survey said they dont use social media at all. The remaining uses go well beyond social marketing and include market tracking and customer service. Fully a third reporting using social media for internal communications, though theres no breakdown to say if thats just corporate communications or everyone in the company.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 9. Trends THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Single sign-on  Open work  Seamless integration  Networked  Easy Access – Any organizational charts location, Any Device,  Self-forming teams Any time (Securely)  Innovation from within  “One Stop” Hub for  Crowdsourcing Information  Inclusion of multiple frameworks©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 10. The Future THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION https://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 11. Innovations THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION Hybrid public-private networks “Enterprise Social Innovation” Applying social analytics to the social intranet©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 12. Best Practices THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Establish a clear purpose.  Ensure executive buy-in and enlist champions.  Spell out etiquette.  Make it available to every employee, everywhere.  Use a consumer-style marketing campaign.  Strategic community management.  Set goals from the start.  Proactively share the adoption process.  Gather social UX usability from staff and adjust.©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 13. Best Practices THE SOCIAL INTRANET – ENTERPRISE SOCIAL ADOPTION  Communication  Focus on four key patterns ways that relationships  Collaboration patterns create value through  Team structure enterprise social networks:  Organizational culture – Encourage sharing  Internal work personas – Capture knowledge  Employment lifecycles – Enable action – Empower employees©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 14. ©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 15. Contact 15 K A R I E B A R R E T T, C R E AT I V E D E V E L O P M E N T D I R E C T O R , Q AT G L O B A LLooking to learn more aboutsocial media and socialbusiness? Id love to connectwith you and discuss yourcompanys goals and what Twitter.com/qatglobalmakes QAT Global the rightpartner for the future. Twitter.com/kariebarrett Linkedin.com/in/company/qatKarie Linkedin.com/in/company/kariebarrettBarrettCreative Development Director Facebook.com/qatglobalQAT Global Facebook.com/kariebarrettAddress: 222 South 15th Street, Suite 1404S, Omaha, NE 68102 QAT Global - https://plus.google.com/116925677500Phone: 402-391-9200 402-570-9967 (mobile) 699981398/posts Karie Barrett -Email: sales@qat.com https://plus.google.com/111990281299 karie_barrett@qat.com 867817609/posts ©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.
  • 16. W E L O O K F O R W A R D T O PA R T N E R I N G W I T H Y O U©Copyright 2012 QA Technologies, Inc. All rightsReserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.