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Explore through the game

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  • 1. Expore Through The Game: Advergaming EXPLORE THROUGH THE GAME: ONLINE GAMES, ADVERTISING, ADVERGAMING Prepared by: Qaribu Yahaya Nasidi ID:12300001529
  • 2. Expore Through The Game: Advergaming OVERVIEW  Advergaming consists of two different words which are “Advertisement” and “Game”. Simply, when promoters created games that makes advertisements of the selected company, the term “Advergame” is used to refer them. It is rather a new concept of advertising; it is first mentioned by Anthony Giallourakis in 2000 and it actually become popular around 2004
  • 3. Expore Through The Game: Advergaming DEFINING THE CONCEPT Advergame is free electronic game to promote a product or brand.  Oxford dictionary defined advergame as a downloadable or internet-based computer game that advertises a brand-name product by featuring it as part of the game. 
  • 4. Expore Through The Game: Advergaming TYPES OF ADVERGAME About The Line Advergaming  Below The Line Advergaming  Through The Line Advergaming 
  • 5. Expore Through The Game: Advergaming ABOUT THE LINE ADVERGAMING  This type of advergaming make consumer play long hours of the game and make them spend hours. The idea behind this is that; when the player spend long hours he/she consume more or rather become more aware about the product and more familiar with the logo or slogan.
  • 6. Expore Through The Game: Advergaming BELOW THE LINE ADVERGAMING  This type of advergaming is trying to make consumer more curious about advergame subject. The company want player to get some information about the product which needs an explanation. During the advergame session consumers learns about the subject and encouraged to investigate more. This type of advert is also called AttentionGathering Advergame
  • 7. Expore Through The Game: Advergaming THROUGH THE LINE ADVERGAMING  Companies take advantage of the game to advertise their product but the product is not the focal point of the game. Ex. In formula one game, the car consist lot of stickers, those stickers is an advert. Or sometimes before you play the game, an advert can appear with option of skip. Those advert hidden in the game are classed as „through the line advergaming‟ or „along the line advergaming‟
  • 8. Expore Through The Game: Advergaming WHY USE ADVERGAMING? Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data.  Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or viral marketing. 
  • 9. Expore Through The Game: Advergaming In recent brand-impact studies, associating a brand with the fun of gaming is known to lift brand metrics such as brand awareness, message association and purchase intent.  After playing a game, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it. 
  • 10. Expore Through The Game: Advergaming EX. OF ADVERGAMING
  • 11. Expore Through The Game: Advergaming GET THE GLASS Get the Glass – for “Got Milk” campaign had over 4 million visitors spending an average of around 9 minutes/visit.
  • 12. Expore Through The Game: Advergaming CAFE CROWN   You establish a Cafe Crown coffee shop. Like a real owner, you should buy coffee cup‟s, sugar, and coffee to serve also you need to make some advertisement to attract the consumers. You also should decorate your shop and listen your customer‟s needs.
  • 13. Expore Through The Game: Advergaming COCA COLA ADVERGAMING
  • 14. Expore Through The Game: Advergaming BURGER KING ADVERGAME
  • 15. Expore Through The Game: Advergaming BUGER-KING
  • 16. Expore Through The Game: Advergaming MCDONALD’S ADVERGAME ON FACEBOOK
  • 17. Expore Through The Game: Advergaming MCDONALD’S ADVERGAMING
  • 18. Expore Through The Game: Advergaming DUNKIN DONUTS ADVERGAME
  • 19. Expore Through The Game: Advergaming
  • 20. Expore Through The Game: Advergaming PEPSI ADVERGAME
  • 21. Expore Through The Game: Advergaming BMW ADVERGAMING
  • 22. Expore Through The Game: Advergaming
  • 23. Expore Through The Game: Advergaming
  • 24. Expore Through The Game: Advergaming EFFECT OF ADVERGAME  When someone plays an advergame, he/she spends a lot of time with the computer sitting at home, because advergames are usually free or very cheap and they can become an addiction to some people. Instead of living a healthy life, teenagers spend most of their time playing games on the internet.
  • 25. Expore Through The Game: Advergaming  Also it is said that especially little children cannot distinguish whether it is a game or something real, therefore they believe in everything they learn or experience in the advergames. Children are easily inspired about consuming junk food while playing advergames.
  • 26. Expore Through The Game: Advergaming FACT & FIGURES ABOUT ADVERGAMING  According to a research which was made in New York, 30% of the online game players are middle-aged between 35-49 years old. Teenagers seem to spend lots of time while playing games on the internet but in the reality they are just 14% of the whole players. 17% of the online game players‟ age differs between 25 and 34.
  • 27. Expore Through The Game: Advergaming  You may think that males are more active when it comes to online gaming but surveys show that active female players are as much as male players and most of them are professionals. According to another research which is held in Virginia discovered that 41% of players are females.
  • 28. Expore Through The Game: Advergaming  Another research states that 9% of the players are African Americans, 4% are Asian and the rest are whites considering the most visited ten gaming sites. It is found that 35% of players won between fifty thousand to one thousand dollars in a year, whereas 16% of players makes even more money.
  • 29. Expore Through The Game: Advergaming SUMMARY Games for advertising are sometimes classified as a type of serious game, as these games have a strong educational or training purpose other than pure entertainment. Other methods of advertising in video games include product placement being integrated into in-game environments and companies/organizations sponsoring commercial games or other game-related content.
  • 30. Expore Through The Game: Advergaming  Advergames should be relevant to company‟s target. Game should be created considering company‟s customer profile. If advergame is irrelevant to target than some people will play it anyway but company will not get the revenue as much as it wants, because they would not be able to reach right people who will buy their products after playing the advergame.
  • 31. Expore Through The Game: Advergaming  The message that advergame gives to players is also very important. If you think that people will play it over and over again, then they will hear and see the slogan or the logo of the company as much as they play. If advergame is fun to play, then company‟s message which is given in the game will be heard as long as player plays the game. If your message or information which is given in the game is good enough, you can change a player into a customer.
  • 32. Expore Through The Game: Advergaming THANKS YOU