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Q4 Report: Report on Mobile Technologies for Investor Relations
 

Q4 Report: Report on Mobile Technologies for Investor Relations

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Get the ebook to gain access to the report where you'll learn: ...

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- How your peers are using mobile websites, mobile apps, and responsive design to tailor online content for mobile IR users.
- Statistics on mobile technology usage and growth.
- Emerging best practices for mobile IR apps and websites, including over a dozen case studies and examples.

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    Q4 Report: Report on Mobile Technologies for Investor Relations Q4 Report: Report on Mobile Technologies for Investor Relations Presentation Transcript

    • Summary Presentation: Download Complete Report March 2013
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides The Mobile Technology Market • Mobile data traffic is expected to experience an 18-fold increase by 2016. • Internet use has undergone significant transformation in the last couple of years. Consumers are: – Accessing the Internet more often. – Using the Internet for more functions. – Increasingly accessing the Internet via small, mobile devices. • According to Cisco System’s 2012 report: – Mobile traffic grew 230% in 2011, making it the fourth year in a row that mobile traffic has more than doubled. – Mobile traffic in 2011 was eight times the size of the entire global Internet traffic in 2000. – Smartphone use in 2011 tripled. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides The Mobile Technology Market • Small, mobile screens cannot easily navigate websites meant to be viewed on large monitors. • Companies need to ensure websites are optimized to support this shift from traditional desktop / laptop computers to mobile devices. • New demand for development of mobile websites and mobile applications built specifically for mobile users. • Opportunity to enhance mobile user experience. Mobile technology device purchases are growing while desktop device sales remain flat. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Mobile Technology and Investor Relations • Financial industry is among early adopters of new mobile technology. – 2011 survey shows smartphone penetration equals desktop penetration in the financial workplace. – A growing number of financial professionals view tablet technology as equally important as any other technology they use for work (tablets have 41.6% penetration rate among financial professionals). • Mobile technology use (particularly tablets) is high among financial advisors. They indicate that mobile technology: – Allows them to more easily stay connected. – Allows them to be more responsive to clients and their office. – Enhances client meetings. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Mobile Tech Penetration Among IROs • Mobile device technology growing in importance, and being embraced by Investor Relations community. – Mobile smartphone devices seen as “critical” or “very useful” by 84% of IR professionals. – 42% of respondents viewed tablets in the “critical” or “very useful” categories. • Those IROs using mobile specific applications are reporting very high productivity scores: – While only 11% of those surveyed are using IR smartphone and tablet applications, those “apps” are seen as more useful for IR than any other online tool, second only to an IR webpage. • Mobile Apps growing more quickly than any other mobile tool in the last year. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Mobile Options: Mobile Websites • Mobile websites are an older concept, but increasingly necessary to allow mobile users to navigate website content. • More sparse in content, mobile websites are usually pared down versions of a regular corporate website (fewer images, more targeted in their content). • Mobile websites do not provide an immersive, tailored experience for investors, complete with useful tools or searchable, interactive content. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Mobile Options: Responsive Design • In responsive design, a website is built to automatically reformat and reconfigure according to the size of the device being used, from large desktop monitors down to small smartphone screens. • Designed on a flexible grid, with flexible images, responsive design sites can be significantly more complex to design than a regular website. • Responsive design sites cannot provide those unique device- specific tools that an app can. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Mobile Options: Mobile Applications • Mobile applications (“apps”) are growing at the same rapid pace of mobile Internet traffic and mobile device sales. • Apps have unique visual and interactive capabilities, and almost unlimited possibilities for tools and multimedia features. – An app can provide the most immersive experience, and will be highly valued by users (inspires loyalty, more engagement). • Apps are device- and operating system-specific (phone vs. tablet, Apple vs. Android). – Can be cost-prohibitive to build multiple applications, but using a similar framework for all app can help to keep development costs down. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Other Mobile Tools Other mobile tools and apps are emerging in the Investor Relations context: • The optimization of major corporate documents, such as Annual Reports, Corporate Social Responsibility Reports, etc. specifically for mobile devices. • Making entire corporate Report Libraries available on a mobile app, allowing users to view, search, browse and interact with report content, as desired. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Best Practices Some best practices have emerged that are specific to how companies approach mobile access and Investor Relations material: • Ensuring a consistent and seamless cross-platform experience (you want mobile users to feel that they are getting a targeted experience). • Providing a news/RSS feed (making it easy for mobile users to get at what they need quickly). • Translating annual reports, Corporate Social Responsibility reports, or other important documents, where appropriate, into interactive content. • Providing scalable shareholder price and history. • Cross-referencing news against stock performance. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Case Study Nestle does not have an IR-specific application, but the company seems to be working hard to accommodate the majority of its mobile visitors, including investors. First, they provide a mobile version of their website. Whenever users type in Nestle’s corporate website URL (www.nestle.com), the browser will automatically recognize a mobile device and direct them to the mobile website (right). With the share price information at the bottom, news, and an “Investors” tab, interested parties can find what they need easily. http://m.nestle.com Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Case Study Nestle also provides mobile apps for its online visitors, with a Corporate app built specifically for iPad, iPhone, and Android devices. http://www.nestle.com/info/mobile Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Case Study Nestle’s iPad application (shown below) has more robust content – with more content tabs and interactive report features – that makes the most of the iPad screen size and the flexibility of the tool. Download Complete Report https://itunes.apple.com/app/nestle-for-ipad/id398175209?mt=8
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Compelling Reasons To Consider Mobile IR Users • Consumers, analysts and investors are increasingly accessing the Internet (and therefore, your corporate website) via mobile devices. This trend will continue: an 18-fold increase in mobile data traffic is expected by 2016. • Users spend more time accessing and reading content online with mobile devices than they do with desktops - mobile technology can allow companies to engage meaningfully with their constituents. • Mobile smartphones and tablets provide a unique opportunity for companies to build deeper relationships with investors and analysts. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides • Download and learn how to: – How your peers are using mobile websites, mobile apps, and responsive design to tailor online content for mobile IR users. – Statistics on mobile technology usage and growth. – Emerging best practices for mobile IR apps and websites, including over a dozen case studies and examples. Download the Complete Report Now!! Get Your Free Report Today Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides About Q4 Web Systems Q4 is the leader in corporate websites and social media solutions for public companies. Hundreds of IR professionals rely on Q4 for their IR website, social media and mobile applications. Using Q4, public companies of all sizes increase awareness, reduce risk and build better relationships with their investors. Through active best practice research, Q4 has earned a position at the forefront of the investor relations market, sharing knowledge through webinars, whitepapers and articles on http://www.q4blog.com/. For more information, please email sales@q4websystems.com or contact us toll free at 1-877-426- 7829 ext. 225. Download Complete Report
    • Q4 Report: Mobile Technologies for Investor Relations Summary Slides Visit Us Online • Web: www.q4websystems.com • Blog: www.q4blog.com • Twitter: www.twitter.com/q4websystems • Facebook: www.facebook.com/q4websystems Download Complete Report