Q4 Web: Top 5 Problems with IR websites webinar ebook

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Due to popular demand, we have compiled all of the examples (along with commentary) from our webinar: ‘The Top 5 Problems with IR Websites and the Best Practices to Solve Them’ in an ebook to make it easy for you to consume and share the information.

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Q4 Web: Top 5 Problems with IR websites webinar ebook

  1. 1. February 2014Summary Presentation: Click here for Webinar Link
  2. 2. Photo by TracerBullet999 - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/34067201@N03 Created with Haiku Deck
  3. 3. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides View Webinar Archive Here
  4. 4. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 1. Compliance Thinking • IR is a regulated industry that causes some vendors and practitioners to believe that compliance is the most important driver of online communications, namely SEC filing and Corporate Governance information. • Along with the above, basic content such as press releases, quotes, charts, events & presentations and reports all make up the standard IR website we commonly see today. Great websites are not driven by compliance, they are driven by communication. View Webinar Archive Here
  5. 5. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Compliance Thinking – Some Key Stats • Through Q4’s own research, we know that many investors view the company website as the primary channel of communication they have with that company. – 89% of investors turn to IR websites and Newsrooms when evaluating a company. (FTI Consulting, 2013) – 65% of buy-side investors visit the IR site at least once a month (Rivel Research, 2013) – 73% say the quality of a website influences their investment decisions (Rivel Research/Investis, 2014) An IR website has the opportunity to provide unique content and insight into your company and it’s market. View Webinar Archive Here
  6. 6. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides The Power of Communication • Just like in person-to-person interaction, a great IR Website gives you the chance to provide your company’s side of the story and provide a personalized view of your investment proposition. • For example, Symantec (shown on the next slide) provides their investors not only with the standard ‘required’ information, but also an in-depth, comprehensive Why Invest section. Including a Why Invest section allows Symantec the chance to move beyond their reports and filings and give a personalized pitch for investing in the company. View Webinar Archive Here
  7. 7. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Symantec – Personalized Pitch View Webinar Archive Here http://investor.symantec.com/investor-relations/why-invest/strategy/default.aspx
  8. 8. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides View Webinar Archive Here
  9. 9. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 2. Boring Templates • When Reg FD became law in 2002, the earnings webcasting market was created which meant every public company needed to broadcast their earnings call in a format suitable for all investors. • CCBN, a website and webcasting provider, capitalized and quickly became the market leader for IR specific websites. • In order to scale quickly, they standardized and established a template that every client would follow. Many of these [boring] templates are still around today. View Webinar Archive Here
  10. 10. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Unique Layout • Today, the web has evolved and there are so many more options for companies to provide a compelling online experience for their investors. • For example, Intuit’s IR site (shown on the next slide) features a unique layout. Not only do they highlight the standard information that is commonly featured on investor websites like press releases and earnings reports but also information regarding the corporate strategy and key messages from the CEO. View Webinar Archive Here
  11. 11. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Intuit – Unique Layout View Webinar Archive Here http://investors.intuit.com/
  12. 12. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides View Webinar Archive Here
  13. 13. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 3. Visual Experience • Over the last 10 years, the web has become increasingly visual. Today, our general expectation is that stories are told with photos, snippets, summaries and interactivity to deliver the message. Communicating effectively in today’s market requires meaningful visuals like graphs, photos, videos and animation. View Webinar Archive Here
  14. 14. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Text Based Experience=No Experience • Due to the continued use of outdated template models, many companies are not taking advantage of the possibilities offered by a visual experience. • Discovering an IR Website that has a block of text that describes the business is a waste of space. View Webinar Archive Here
  15. 15. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Be Visual • Investors want content that is presented in an engaging manner. • For example, Live Nation’s investor website (as shown on the next slide) makes use of visuals from their various live productions using a parallax style scrolling design. Using this type of design, investors get a chance to literally read between the lines of information and see first hand the kind of positive experience they provide to their customers. View Webinar Archive Here
  16. 16. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Live Nation – Be Visual View Webinar Archive Here http://investors.livenationentertainment.com/investor-relations/default.aspx - events
  17. 17. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides View Webinar Archive Here
  18. 18. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 4. Mobile is Everywhere • Almost everyone we know has a smartphone or a tablet. • There are many convincing stats that point to a primarily mobile future: – Marissa Mayer, CEO of Yahoo reported that they are predicting they will see more than 50% of their traffic coming from mobile in 2014. – Across our network of sites, we are seeing around 25% of traffic coming from mobile, but this spikes to 40-50% during heavy news days for companies. View Webinar Archive Here
  19. 19. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Preparing for the Future • Many IR websites either don’t have a mobile version or if they do, it was designed for blackberries 5 years ago. • In order to take full advantage, a mobile solution needs to scale the content to fit the screen. It also needs to take advantage for the swiping, pinching and dragging features for a fluid experience. • For example, when the investor relations section of Goldcorp’s website (as shown on the next slide) is accessed on a mobile device, they are redirected to the web app (Q4’s 3 Screens™ solution) which features all of their best practice content with optimized mobile functionality. View Webinar Archive Here
  20. 20. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Goldcorp Web App View Webinar Archive Here Tablet View Smart Phone View
  21. 21. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides View Webinar Archive Here
  22. 22. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Social Media • A Recent AMO study found 80% of investors in the US are using Twitter. This has been steadily growing. (AMO, 2013) • In addition to this, virtually all of the Fortune 500 are using social media. • While many companies are using social media as part of their online communications strategy, they aren’t integrating the social channels they are using on their website. View Webinar Archive Here
  23. 23. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Social Media – TD Ameritrade • Integrating the social channels on the website is an excellent way to add context around your investment proposition and provide extra resources to your investors. • For example, TD Ameritrade (as shown on the next slide) is very active on their social networks and wanted to provide an aggregate view of all of the updates from their social channels on their website. View Webinar Archive Here
  24. 24. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Social Media – TD Ameritrade View Webinar Archive Here http://www.amtd.com/
  25. 25. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides View Webinar Archive Here
  26. 26. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 1. Be Visual – Intuit • Intuit does a great job of laying out all the content that investors are looking for in a unique mosaic layout, product details and a Twitter feed. View Webinar Archive Here http://investors.intuit.com/
  27. 27. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 2. Infographics – TD Ameritrade • TD Ameritrade uses an infographic in their ‘By the Numbers’ section to help investors easily see some of their key metrics. View Webinar Archive Here http://www.amtd.com/investor-relations/by-the-numbers/default.aspx
  28. 28. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 3. Be Interactive - Ryder • Ryder’s Interactive Analyst Center is an excellent resource for any investor looking to dig deeper into Ryder’s filings and reports. View Webinar Archive Here http://investors.ryder.com/Investors/investor-tool-kit/default.aspx
  29. 29. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 4. Integrate Social – Safeguard Scientifics View Webinar Archive Here http://ir.safeguard.com/media-center/follow-us/default.aspx • Safeguard has a widget that shows all of their social activity (which can be filtered by channel) for their investors to easily review.
  30. 30. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides 5. Use Video • The New York Times hosts their latest investor videos on their IR homepage. Using an embedded link, they are able to have the video render seamlessly for quick access. View Webinar Archive Here http://investors.nytco.com/investors/default.aspx
  31. 31. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides • How your peers are using their Investor Relations website to engage with their investors. • Key statistics regarding investor engagement, social media use and mobile traffic that underscore the importance of a robust online communications strategy. • An in-depth overview of the Top 5 Problems of Investor Relations websites and some effective solutions that will help you to create a best practice IR website. Listen to the Webinar Archive and you will learn: View Webinar Archive Here
  32. 32. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides About Q4 Web Systems Q4 is the the leader in corporate websites and social media solutions for public companies. Hundreds of IR professionals rely on Q4 for their IR website, social media and mobile applications. Using Q4, public companies of all sizes increase awareness, reduce risk and build better relationships with their investors. Through active best practice research, Q4 has earned a position at the forefront of the investor relations market, sharing knowledge through webinars, whitepapers and articles on http://www.q4blog.com/. For more information, please email sales@q4websystems.com or contact us toll free at 1-877-426-7829. View Webinar Archive Here
  33. 33. The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Summary Slides Visit Us Online • Web: http://www.q4websystems.com • Blog: http://www.q4blog.com • Twitter: http://www.twitter.com/q4websystems • Facebook: http://www.facebook.com/q4websystems View Webinar Archive Here

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