Summary Presentation: Download Complete Whitepaper
September 2012
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Why Social Media Matters For ...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Overall Social Media Findings...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
2012 Research Sample
• Q4 res...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Facebook
• Though Twitter has...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Facebook For Investor Relatio...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Facebook Usage and Content
• ...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
1. Emulating t...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
1. Emulating t...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
2. Pulling in ...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
3. Using Notes...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
3. Using Notes...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
4. Precise com...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
5. Directing v...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
5. Directing v...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
6. Linking to ...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Best Practices
7. Expanded us...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Facebook Engagement Increases...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Compelling Reasons To Use Fac...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
• Download and learn how to:
...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
About Q4 Web Systems
Q4 is th...
Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2:
Facebook - Summary Slides
Visit Us Online
• Web: www.q4...
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Q4 Research: Public Company Use of social media for IR - Part 2 Facebook

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Get the ebook to gain access to the whitepaper where you'll learn:
- How your peers are using Facebook to interact and engage with investors
- What sectors, geographic regions and size of companies are leading the way in adoption
- Innovative uses of video and photos to highlight particular aspects of your business
- New ways companies are using Facebook tools (welcome, notes, events and Corporate Social Responsibility pages) to group and highlight information
- Ideas to help formulate precise commenting guidelines and terms of use
- How to effectively integrate RSS feeds from your IR website or blog to populate Facebook pages

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Q4 Research: Public Company Use of social media for IR - Part 2 Facebook

  1. 1. Summary Presentation: Download Complete Whitepaper September 2012
  2. 2. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Why Social Media Matters For Investor Relations • Social media has become one of the key methods for companies to engage in discussion, share information, and connect with their audiences. • The number of users communicating on social media platforms is also compelling. Over 900 million on Facebook, 555 million users of Twitter and over 150 million people on LinkedIn1. • Research shows that: – 49% of professional investors are reading blogs and 27% use YouTube2 – 3 out of 5 financial bloggers use Twitter as their primary news source3 – 63% of institutional investors believe social media will become increasingly important to them4 Sources: 1. All Twitter Blog (Mediabistro), 2012 | 2. Rivel Research, 2010 | 3. Financial Media Conference, 2011 | 4. Brunswick Group, 2009 Download Complete Whitepaper
  3. 3. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Overall Social Media Findings • Q4 performs year over year reviews of social media is used for Investor Relations by the companies in our sample. Our findings in 2012 reveal: – slight increases in Twitter and Facebook use – significant increases in use of SlideShare and corporate blogs • Our study includes some new measurements for 2012: – 64% of companies are listed on StockTwits – 65% of companies have their social media links on their corporate website – 32% of companies have a social media summary page to help users find the appropriate feed or page Download Complete Whitepaper
  4. 4. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides 2012 Research Sample • Q4 research sample size for social media research has grown from 80 public companies in 2009 to a total of 807 in 2012. Airline, 16 Automotive, 12 Consumer Goods, 114 Exchanges, 4 Financial Services, 67 Industrial goods/Basic materials, 67 Media, 8 Natural Resources, 134 Pharma/Healthca re/Biotech, 43 Real Estate, 13 Services, 120 Technology, 139 Telecommunicati ons, 30 Utilities, 40 Companies Included in Study by Sector Download Complete Whitepaper
  5. 5. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Facebook • Though Twitter has the highest use for IR of all the social media platforms, Facebook is too important a channel to be ignored: – Largest networking site in the world, available in 37 languages, with well over 900 million users – Average age of Facebook users in 2010 was 38 years old – Highest growth area by far was in Boomer segment (aged 50-64) – Average users spend 23 minutes on each Facebook visit Download Complete Whitepaper
  6. 6. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Facebook For Investor Relations • Q4’s 2012 sample shows that 78% of companies have a Facebook account, slightly up from 2011. Of these, 40% use Facebook for Investor Relations. – By Sector - Top three sectors using Facebook for Investor Relations are Technology, Natural Resources, and Industrial Goods/Basic Materials. – By Region - North American companies in our sample significantly outpaced the rest of the world, with European companies (led by the UK, France, Germany and Switzerland) as the next highest. – By Market Capitalization - Small cap companies lead in use of Facebook for IR, followed by Large cap and then Medium cap. Download Complete Whitepaper
  7. 7. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Facebook Usage and Content • Facebook is the second most popular social media channel (after Twitter) used by public companies to share Investor Relations material. • Companies use Facebook to share materials, providing consumers and investors with information about their organization, their industry and their markets. These include: – press releases, quarterly financials, annual reports, corporate videos, industry news, media coverage and information on conferences Download Complete Whitepaper
  8. 8. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 1. Emulating the look and feel of the corporate website homepage 2. Pulling in RSS feeds from the IR website or blog to populate Facebook pages 3. Using Notes and customizable pages to provide additional information around company assets, highlight important events or underscore sustainability initiatives 4. Precise commenting guidelines and terms of use 5. Directing visitors to other social channels 6. Linking to financial blogs 7. Expanded use of multimedia such as video and photos to highlight particular aspects of the business Download Complete Whitepaper
  9. 9. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 1. Emulating the look and feel of the corporate website homepage http://www.facebook.com/Chesapeak e www.chk.com Facebook’s Timeline format (new in early 2012) allows companies to easily brand themselves – logo, tagline, and stock corporate photography - as seen in this example from Chesapeake Energy (below). Notice how similar the pictures and graphics are to their corporate website landing page (above). It makes it much easier for visitors to identify the company on Facebook. Download Complete Whitepaper
  10. 10. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 2. Pulling in RSS feeds from the IR website or blog to populate Facebook pages http://www.facebook.com/Apachecorporation/app_23798139265 Using an RSS feed on Facebook, like the one Apache Corp does (left), keeps all their relevant news in one place, so visitors can more easily weed out other Facebook activity, and scan news to quickly find what they need. Clicking on the titles brings visitors to the source, usually the corporate website. Visitors can also easily subscribe to their RSS feeds. The same sort of technique can be used to share a company’s corporate blog posts. Download Complete Whitepaper
  11. 11. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 3. Using Notes and customizable pages to provide additional information around company assets, highlight important events or underscore sustainability initiatives http://www.facebook.com/opentext/app_56625786785 Rather than using just the Notes section to highlight important information, Facebook’s Timeline format provides new applications and tools that allow companies to group and target their information better. Many companies separate information into various categories – news, events, recruitment, blog entries, CSR material, etc. – to allow visitors to more quickly and easily find what they need. In the Open Text example (right), the drop down menu allows visitors to navigate directly to News, Blog or Events. Download Complete Whitepaper
  12. 12. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 3. Using Notes and customizable pages (continued) http://www.facebook.com/SmithfieldFoods/app_4949752878 Many companies highlight their social, environmental and charitable endeavors with a dedicated Corporate Social Responsibility page on Facebook. Smithfield Foods (left) has a comprehensive ‘Responsibility’ Page, breaking out all the relevant areas they focus on in their CSR efforts and commitments including the environment, employees, animal welfare, communities and food safety. Every button and link is interactive, allowing visitors to easily get to the corresponding section on their website. Download Complete Whitepaper
  13. 13. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 4. Precise commenting guidelines and terms of use http://www.facebook.com/Cenovus/app_139649419438726 We continue to see many companies provide social media terms of usage and commenting guidelines. This example to the left is from Cenovus, who provide “House Rules” and a “Disclaimer” about how they use and expect others to use their Facebook account. Download Complete Whitepaper
  14. 14. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 5. Directing visitors to other social channels http://www.facebook.com/ittcorp ITT Corporation (above) posts a SlideShare link on Facebook, connecting visitors to the company’s latest earnings presentation. http://www.facebook.com/iberdrola When companies spend time and resources on producing regular blog content should be sharing the information on any channels they are on. Iberdrola (below) directs visitor to their newly launched corporate blog. Download Complete Whitepaper
  15. 15. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 5. Directing visitors to other social channels (continued) http://www.facebook.com/KimcoRealty/app_111087479007595 Many companies provide links so specific social media apps right on the main page of their Facebook accounts. Kimco Realty (right) has a summary of all the social media platforms they use on the Welcome app of their Facebook account. This easily connects visitors to any platform they themselves use. Each of these icons – RSS, Twitter, YouTube, LinkedIn, and Flickr – is a hyperlink to their specific pages on each platform. Download Complete Whitepaper
  16. 16. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 6. Linking to financial blogs http://www.facebook.com/pages/Quest-Rare-Minerals-Ltd/13932817609387 Some companies also link to sector- related articles from financial blogs. Being in tune with what is being said on financial blogs about their company and sector is an important consideration for companies using social media. It helps to inform investors and add to the company’s credibility. Quest Rare Minerals regularly shares articles (left) on their Facebook page from Rare Earth Investing News. The articles are not just focused on Quest, but rather provides commentary on several other companies in their space. Download Complete Whitepaper
  17. 17. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Best Practices 7. Expanded use of multimedia such as video and photos to highlight particular aspects of the business http://www.facebook.com/Checkpointsoftware/photos Sharing video of interviews with a CEO/CFO commenting on their company’s strategy or results is another way to provide visitors additional context around earnings or acquisitions.An example of this is Syngenta’s post below. http://www.facebook.com/Syngenta Many companies use various multimedia, repurposing content, photographs and video in several places, such as their IR website, YouTube and Facebook. Check Point Software (above) posts photo albums from events and conferences they participate in. Download Complete Whitepaper
  18. 18. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Facebook Engagement Increases • Q4 also examined engagement practices of companies, how they are interacting and engaging in conversation with visitors on Facebook. • Companies providing direct responses or referrals to IR contacts has risen significantly in our 2012 sample, increasing by 13% since last year. • Increased engagement with visitors can: – show the company as responsive, adding to their credibility – show that the company regularly monitors their social channels, providing another source of quick, reliable information Download Complete Whitepaper
  19. 19. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Compelling Reasons To Use Facebook for IR • Facebook has the highest number of users – well over 900 million worldwide. • The mistaken assumption that Facebook users are too young to be consumers of IR material has proved false – average age is 38, and highest growth demographic is aged 50-64. • Early 2012 changes to Facebook’s format (Timeline) are making it easier for companies to customize tools and applications to organize, highlight and group content according to their needs and activities. • Evidence continues to show that many public companies see value in using social media to increase awareness and engage with key constituents. Download Complete Whitepaper
  20. 20. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides • Download and learn how to: – How your peers are using Facebook to interact and engage with investors – What sectors, geographic regions and size of companies are leading the way in adoption – Innovative uses of video and photos to highlight particular aspects of your business – New ways companies are using Facebook tools (welcome, notes, events and Corporate Social Responsibility pages) to group and highlight information – How to effectively integrate RSS feeds from your IR website or blog to populate Facebook pages Download the Complete Whitepaper Now!! Get Your Free Whitepaper Today Download Complete Whitepaper
  21. 21. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides About Q4 Web Systems Q4 is the leader in corporate websites and social media solutions for public companies. Hundreds of IR professionals rely on Q4 for their IR website, social media and mobile applications. Using Q4, public companies of all sizes increase awareness, reduce risk and build better relationships with their investors. Through active best practice research, Q4 has earned a position at the forefront of the investor relations market, sharing knowledge through webinars, whitepapers and articles on http://www.q4blog.com/.For more information, please email sales@q4websystems.com or contact us toll free at 1-877-426- 7829. Download Complete Whitepaper
  22. 22. Q4 Whitepaper: Public Company Use of Social Media for IR – Part 2: Facebook - Summary Slides Visit Us Online • Web: www.q4websystems.com • Blog: www.q4blog.com • Twitter: www.twitter.com/q4websystems • Facebook: www.facebook.com/q4websystems Download Complete Whitepaper

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