Summary Presentation: Download Complete Whitepaper
WINTER 2011
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Why Having a Better IR Website Matte...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Six Categories of IR Website Best Pr...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
1. Make Investor Content Easy to Acc...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Make Investor Content Easy to Access...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
2. Convey a Compelling Investment Pr...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Convey a Compelling Investment Propo...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
3. Provide Content in Formats that E...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Provide Content in Formats that Enga...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
4. Be Accessible & Offer Multiple Wa...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Be Accessible & Offer Multiple Ways ...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
5. Offer Investor Tools & Package Us...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Offer Investor Tools & Package Usefu...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
6. Highlight Social Media & Embed Mu...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Highlight Social Media & Embed Multi...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Download the Complete Whitepaper!
• ...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
About Q4 Web Systems
• Q4 is the fas...
Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Visit Us Online
• Web:
– www.q4websy...
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Q4 Whitepaper: IR Website Best Practices to Help Improve Online Communications

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The IR website is a leading source for the investment community to learn, verify and stay up-to-date with company information. Because of the growing importance of the IR website, many leading companies are continuously looking for ways to do things better.

The following report includes 100+ examples of best practices and how innovative companies around the globe are using the web to communicate more effectively with analysts, shareholders and the financial media.

Download the ebook and you’ll learn how to:
- Improve your homepage to provide easier access to key information.
- Present a more compelling investment proposition.
- Organize information to improve accessibility & effectiveness.
- Integrate tools to aid relationship & brand building.
- Use social media to expand your reach and increase website traffic.
- Integrate new interactive technologies that will increase user engagement and add value.

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Q4 Whitepaper: IR Website Best Practices to Help Improve Online Communications

  1. 1. Summary Presentation: Download Complete Whitepaper WINTER 2011
  2. 2. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Why Having a Better IR Website Matters • 75% of institutional investors and analysts use corporate websites on a weekly basis1 • 95% of financial journalists access corporate and investor websites to research the companies they are writing about2 • Provides stakeholders with your company’s ongoing strategy for creating value • Gives stakeholders context, insight and interactive tools to clearly understand your business today and in the future Source: 1) Rivel Research 2) Bulldog Reporter/TEKGROUP International Download Complete Whitepaper
  3. 3. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Six Categories of IR Website Best Practices 1. Make investor content easy to access 2. Convey a compelling investment proposition 3. Provide content in formats that engage investors 4. Be accessible and offer multiple ways to stay connected 5. Offer investor tools and package useful information 6. Highlight social media channels and embed multimedia content Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
  4. 4. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides 1. Make Investor Content Easy to Access • Companies should take into consideration three key audiences: potential, new and long-term • The investor site needs to consider all of these audiences in the way that the site is structured and the manner in which content is layered – from walking a potential investor through the investment proposition to permitting long-term investors to get timely information fast Download Complete Whitepaper
  5. 5. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Make Investor Content Easy to Access - Example • Homepage Integration of Investor Content Teekay* uses their homepage to highlight key messages that take into consideration all key investor audiences. For example, the ‘Why Invest’ targets potential investors, while current and long-term investors are given direct access to the information they seek through the ‘Latest News’ and ‘Events’ tabs. *Q4 Client http://www.teekaytankers.com/ Download Complete Whitepaper To see 4 more examples of this best practice download the whitepaper.
  6. 6. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides 2. Convey a Compelling Investment Proposition • Companies should be able to effectively articulate why a person should invest in them • More companies are incorporating a ‘Why Invest’ section on their IR website • Companies are also providing background and context on their business in the ‘About’; ‘Our Company’; ‘Industry Overview’; and ‘At- A-Glance’ sections • Others are also detailing their ‘Objectives’; ‘Mission Statement’ and ‘Strategy’ overview Download Complete Whitepaper
  7. 7. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Convey a Compelling Investment Proposition - Example • Why Invest ‘Why Invest’ should tie together key information and connect the dots on the market opportunity and how the company stands out as a good investment in this particular industry. Using visuals such as graphs, charts, videos and presentations will help tell the story. http://agnico-eagle.com/English/Investor-Centre/WhyInvestInAEM/default.aspx/ Download Complete Whitepaper To see 5 more examples of this best practice download the whitepaper. *Q4 Client
  8. 8. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides 3. Provide Content in Formats that Engage Investors • Leading companies are making reports available in a variety of formats such as summary quarterly reports, online HTML versions and video updates • ‘Fast Facts’ is a great feature to use on the company index or ‘About Us’ page – imagery and relational links enhance this feature • Scorecards (or some form of measurement over time) are increasingly being used to show how effectively companies are executing their strategy Download Complete Whitepaper
  9. 9. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Provide Content in Formats that Engage Investors – Example • Multimedia We are seeing some interesting things on the multimedia front. For example, investors can download pictures; view videos of company assets and hear management provide color on the latest quarterly financials or commentary by the CEO in the form of a ‘Year in Review’ like BMO does in the image to the right. http://www2.bmo.com/content/0,1089,divId-3_langId-1_navCode-5077,00.html Download Complete Whitepaper To see 5 more examples of this best practice download the whitepaper.
  10. 10. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides 4. Be Accessible & Offer Multiple Ways to Stay Connected • Companies are using many tools to make themselves more accessible to investors and increase awareness about their brands • Emerging best practice tools include interactive calendars; a glossary of terms and a FAQ section • RSS feeds and email alerts are more prevalent with the option to subscribe to specific information such as news releases, events and presentations Download Complete Whitepaper
  11. 11. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Be Accessible & Offer Multiple Ways to Stay Connected - Example • Email Alerts and RSS Feeds More companies are now offering segmented email alerts that allow users to select the type of information they want. For example, TVI Pacific* has a comprehensive ‘Connect with Us’ page with integrated RSS feeds so investors can sign up for news releases, events and presentations. http://tvipacific.com/Investors/Investor-Connect/default.aspx Download Complete Whitepaper To see 5 more examples of this best practice download the whitepaper. *Q4 Client
  12. 12. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides 5. Offer Investor Tools & Package Useful Information • The right investor tools can help to effectively aid communication and engage users • The Investor Briefcase is a common feature that lets investors choose the items they are most interested in and view them in a summary area • Some emerging trends include analytical tools and historical lookup that make it easy to download and analyze key financial information • A number of companies are also using tools that allow users to sort, filter and search information Download Complete Whitepaper
  13. 13. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Offer Investor Tools & Package Useful Information - Example • Sorting and Filing We’re seeing a much greater use of tools that allow users to sort, filter and search information such as News, Events, and webcasts by date, topic, and speaker. For example, Adidas Group lets users search their Events by topic, month and year. http://www.adidas-group.com/en/investorrelations/events/default.aspx Download Complete Whitepaper To see 5 more examples of this best practice download the whitepaper.
  14. 14. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides 6. Highlight Social Media & Embed Multimedia Content • Incremental use of social media for Investor Relations has resulted in an increase in the number of issuers integrating social media with their website • Some companies are posting social media channels on the homepage of their IR website • A number of companies are providing links to all of the social networks via a ‘Stay Connected’, ‘Connect With Us’ or ‘Follow Us’ approach • Some are also using SlideShare and YouTube to publish a presentation or video and embedding it on the IR website Download Complete Whitepaper
  15. 15. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Highlight Social Media & Embed Multimedia Content - Example • Embed Social Media Content Providing pictures and videos can help investors get a better understanding of the underlying business of the company. For example, Magma Energy* makes good use of multimedia by displaying videos and photos of their operations in action. These photos and videos are also published on social media sites Flickr and Vimeo. http://www.magmaenergycorp.com/Properties/default.aspx Download Complete Whitepaper To see 5 more examples of this best practice download the whitepaper. *Q4 Client
  16. 16. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Download the Complete Whitepaper! • See how leading companies use best practices to separate themselves from their peers and communicate more effectively with analysts, shareholders and the financial media. • Download and learn how to: – Improve your investor homepage – Present a more compelling investment proposition – Organize information better – Use social media to expand your reach and increase website traffic • Download the Complete Whitepaper Now!! Download Complete Whitepaper
  17. 17. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides About Q4 Web Systems • Q4 is the fastest growing IR website provider in North America • Hundreds of public companies choose Q4 for their IR website and online communications because our web based platform is easy to use and helps them achieve results • Everything contained in this paper is achievable if you choose Q4 for your IR website Contact Us for a Demo Today! www.q4websystems.com/ContactUs Toll Free: 1-877-426-7829 www.q4websystems.com sales@q4websystems.com Download Complete Whitepaper
  18. 18. Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides Visit Us Online • Web: – www.q4websystems.com • Blog: – www.q4blog.com • Twitter: – www.twitter.com/q4websystems • Facebook: – www.facebook.com/q4websystems Download Complete Whitepaper
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