Leveraging Technology: Online Communications & the Role of Social Media

by Q4 Web Systems on Aug 09, 2011

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This presentation was given by Sheryl Joyce, Q4's Director Marketing Communications at Deutsche Bank’s annual capital markets client training seminar in New York on August 1-2, 2011. ...

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This presentation was given by Sheryl Joyce, Q4's Director Marketing Communications at Deutsche Bank’s annual capital markets client training seminar in New York on August 1-2, 2011.

In it, she shares insights about the online world and the role of IR websites and social media and investor relations.

Specific examples are cited from a recent Q4 whitepaper that gathers real-world data from hundreds of companies on how they use social media for investor relations.

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Leveraging Technology: Online Communications & the Role of Social Media — Presentation Transcript

ADR Issuer Client Training Event August 2, 2011 Levering Technology: Online Communications & Social Media Presented by: Sheryl Joyce Director, Marketing Communications Q4 Web Systems

The important role of your investor website

75% of investors visit your website weekly, if not daily

Don’t just update investors with news and financials – ‘tell your story’:

Company

Industry

Market Opportunity

Strategy

Leadership insights etc.

Source: Rivel Research

The World Today

“ If you look at what ’ s happening today with communications and disclosure, we ’ re moving from a world where it was very paper based into a world where it ’ s very much based in the Internet and on social media.

We have to recognize that those changes are happening and we need to embrace that change and drive it forward and do it in a way that’ s efficient.”

Rob Williams, VP IR at Dell March 23, 2011

Are Investors Using Social Media? 49% of institutional investors read financial blogs. 33% at least weekly* *Rivel Research – 257 Institutional Investors in the US 27% pro investors use YouTube. 9% at least weekly* 3 out of 5 financial bloggers use Twitter as a primary news source*** ***Financial Media Conference, NYC, Feb 2011 63% pro investors agree that social media will increase in importance over the next year** **Brunswick Group, Sept 2009

Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).

StockTwits Growing Rapidly StockTwits grown more than 100% since Nov 2010. Now more than 500,000 investors.

The New Information Food Chain IR ’s Role in Social Media is to feed the producers to ensure a healthy ecosystem Company

Social Media IR Website Corporate IR Website Social Networks Publish and monitor Social Media Publish and Integrate

EXAMPLES

Twitter/StockTwits/Vimeo/Facebook

Twitter Use by Sector Q4 Whitepaper Research 2011

Social Media Use by Region Q4 Whitepaper Research 2011

Industry-related News from Financial Blogs Q4 Whitepaper Research 2011 http://twitter.com/#!/AXI_IronOre/status/58189594910408704

Analyst Reports: The Good & The Bad Q4 Whitepaper Research 2011 http://twitter.com/#!/rdsa/status/54885200928309248

Analyst Reports: The Good & The Bad Q4 Whitepaper Research 2011 http://twitter.com/#!/rdsa/status/55338202017447937

Partnerships/Acquisitions Q4 Whitepaper Research 2011 http://twitter.com/#!/TXInstruments/status/55023095408361472

Partnerships/Acquisitions Q4 Whitepaper Research 2011

Partnerships/Acquisitions Q4 Whitepaper Research 2011 http://twitter.com/#!/TXInstruments/status/55260974634115072

Partnerships/Acquisitions Q4 Whitepaper Research 2011

Quarterly Reporting: Videos Q4 Whitepaper Research 2011

Quarterly Reporting: Live-Tweeting Q4 Whitepaper Research 2011 http://twitter.com/#!/Polycom/status/61172935020384256

Live-Tweeting Annual Meeting Q4 Whitepaper Research 2011 http://twitter.com/#!/JNJComm/status/63603179081834496

Live-Tweeting Annual Meeting Q4 Whitepaper Research 2011 http://twitter.com/#!/JNJComm/status/63702785983651840

StockTwits Q4 Whitepaper Research 2011

ENGAGEMENT

Engagement: @replies Q4 Whitepaper Research 2011 http://twitter.com/#!/symantec/status/68058256500727810

Engagement: Investors Q4 Whitepaper Research 2011 http://twitter.com/#!/NovaGold/status/65802175070220288

Engagement: Retweets Q4 Whitepaper Research 2011 http://twitter.com/#!/XeroxCorp/status/68351567291629568

RETURN ON INVESTMENT

Improved Liquidity / Expanded Reach /

Conversation Quality / Time Saving

Improved Liquidity

Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company ’s shares.

This correlation was found to be most significant with small cap firms that typically do not receive news coverage.

Improved Liquidity Evidence

Social Media Results

Website visits increased 100/mth to 4,000/mth

Average daily trading increase of 55%

Share price increased $0.06 to $0.11 over 6 months

Time Savings Before Social Media After Social Media TVI Pacific - Calls to Investor Relations / Week

Facebook Discussion Forums

Expanded Reach “ IROs spend a lot of their time talking about their company on the phone with securities analysts and portfolio managers. Establishing this one-to-many medium made it a much more efficient way for us to get that information out there to the investor and analyst community. It actually enhanced the conversations that we were having on a follow-up basis because we knew that we had established a base level of understanding about a particular topic.” Rob Williams, VP IR at Dell March 23, 2011

Discussion

More on Q4: www.q4websystems.com Thought leadership: www.q4blog.com Contact: Sheryl Joyce 1-877-426-7829 ext. 227 sherylj@q4websystems.com twitter.com/q4websystems

Leveraging Technology: Online Communications & the Role of Social Media

by Q4 Web Systems on Aug 09, 2011

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Leveraging Technology: Online Communications & the Role of Social Media — Presentation Transcript