Global Trends in New Media and the Investment Community

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This presentation was given by Sheryl Joyce, Q4's Vice President Marketing & Communications at the NIRI Cleveland Chapter in Ohio on December 6, 2012.

In it, she shares some of the emerging trends that are changing the way IROs think about their online communications strategy.

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Global Trends in New Media and the Investment Community

  1. 1. NIRI Cleveland/Northern OhioDecember 6, 2012Global Trends in New Media and the Investment CommunityPresented by:Sheryl JoyceDirector, Marketing CommunicationsQ4 Web Systems
  2. 2. The World Today “If you look at what’s happening today with communications and disclosure, we’re moving from a world where it was very paper based into a world where it’s very much based in the Internet and on social media. We have to recognize that those changes are happening and we need to embrace that change and drive it forward and do it in a way that’s efficient.”Rob Williams, VP IR at Dell, March 23, 2011
  3. 3. EVERYBODY IS USING SOCIALMEDIA, BUT ARE INVESTORS?
  4. 4. Buy-Side Social Media Use
  5. 5. Buy-Side Social Media Use Poised to Surge
  6. 6. # of Companies Being Followed &Investigated Increasing
  7. 7. IMPORTANCE OF IR &CORPORATE WEBSITES
  8. 8. Corporate Websites are Regularly Used by Investors, Analysts & Financial Journalists  75% of institutional investors and analysts use corporate websites on a weekly basis(1)  95% of financial journalists access corporate and investor websites to research the companies they are writing about(2)  Provides stakeholders with your company’s ongoing strategy for creating value  Gives stakeholders context, insight and interactive tools to clearly understand your business today and in the future1. Rivel Research – 257 Institutional Investors in the US2. Bulldog Reporter/TEKGroup International
  9. 9. Websites Rank as Valuable Resource
  10. 10. A LARGE & DIVERSE AUDIENCE Your website is an important communication tool used by a vast audience all looking for different content
  11. 11. Your Website is a Resource for a Number of Different AudiencesPotashCorp panelist on Q4 Webinar: March 13, 2012
  12. 12. WHAT PEOPLE WANT FROM YOUR CORPORATE SITEThe important features that investors are looking for and will keep them coming back
  13. 13. What Information Investors are Looking for on Your Website Corporate Websites Website value is understated … it is the avenue to more insight Importance of Finding Various Elements on Corporate Websites* (Aided) US/Euro Buy-side February 2011 (n=288) Recent investor presentations 75% Earnings releases 66% Earnings call replays/transcripts 65% Clear, intuitive website navigation 64% Easy to find links to conference calls 64% A summary of the business strategy 58% Downloadable financial charts/data 51% Easy to find IR contact information 48% Annual reports 46% Detailed info on products and services 44% Audio/video of management presenting 26% Corporate governance information 24% Social media links 2% * Ratings of 8, 9 and 10 on a 10-point scale where 10= extremely important and 1= not at all important.Rivel Research – IRO Use of Tablet Computers in NA – June 2012
  14. 14. WHAT ABOUT MOBILE?
  15. 15. How Big is the Mobile Internet? Mobile Traffic in 2011 was 8 times the size of all global internet traffic in the year 2000 iPad accounts for 91% of web traffic of all tablets. Tim Cook, Apple CEO Sept 12, 2012http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  16. 16. Mobile vs. Desktop Internet Usagehttp://socialdriver.com/2012/09/infographic-of-the-week-responsive-web-design/?asid=c228f21b
  17. 17. Mobile to Overtake Desktop in 2013http://socialdriver.com/2012/09/infographic-of-the-week-responsive-web-design/?asid=c228f21b
  18. 18. FINANCIAL SERVICES IS THELEADING INDUSTRY IN MOBILE TECHNOLOGY ADOPTION
  19. 19. iPad Use by SectorGood Technology, iPad Industry Adoption, 2010
  20. 20. Additional Key Findings • 40% of financial professionals have an iPad • 59.3% use the iPad in client meetings • 48.9% say the iPad helps them be more responsive to clientsGood Technology, iPad Industry Adoption, 2010
  21. 21. ADOPTION & USEFULNESS OF MOBILE IN IR
  22. 22. Adoption and Usefulness in IRIR Magazine, 2012http://www.insideinvestorrelations.com/articles/ir-websites/18815/technology-numbers/
  23. 23. Applications for Investor UseRivel Research – IRO Use of Tablet Computers in NA – June 2012
  24. 24. SOCIAL MEDIA FORINVESTOR RELATIONS
  25. 25. Social Media for Investor RelationsSocial Networks Social Media Distribute & Engage Publish & Integrate Corporate IR Website Website
  26. 26. ARE PUBLIC COMPANIES USING SOCIA MEDIA FOR IR?
  27. 27. Q4 Social Media Research 2012 Social Media used for IR - June 2012 807 Companies Surveyed100%90%80% 37%70% 56% 60% 71%60% 82%50% Not Used for IR40%30% 63%20% 44% 40% 29%10% 18% 0% Twitter SlideShare Facebook YouTube Blog
  28. 28. SOCIAL MEDIAExamples & Best Practices
  29. 29. TWITTER
  30. 30. Quarterly Reporting: Live-TweetingQ4 Whitepaper Research 2012
  31. 31. Annual Meetings: Live-TweetingQ4 Whitepaper Research 2012
  32. 32. Proactively Engaging FollowersQ4 Whitepaper Research 2012
  33. 33. FACEBOOK
  34. 34. Pulling in RSS Feeds from IR Website or BlogQ4 Whitepaper Research 2012
  35. 35. Precise Commenting Guidelines & Terms of UseQ4 Whitepaper Research 2012
  36. 36. YOUTUBE/SLIDESHARE
  37. 37. Providing Greater Context on Investor- Related Information: YouTubeQ4 Whitepaper Research 2012
  38. 38. Providing Greater Context on Investor- Related Information: SlideShareQ4 Whitepaper Research 2012
  39. 39. CORPORATE BLOGS
  40. 40. Provide Insight Into News, Industry Developments & the CompanyQ4 Whitepaper Research 2012
  41. 41. Using the Blog to Elicit Questions in Advance of a Company EventQ4 Whitepaper Research 2012
  42. 42. DISCUSSION
  43. 43. 2012 - Q4 Whitepaper Download  Includes over 800 companies and their use of social media for IR  Updated findings on Twitter and StockTwits usage  New examples of maturing, integrated, and more sophisticated approaches to social media use for IR  Over 100 illustrative screenshots web links Download the whitepaper: http://go.q4websystems.com/2012-06-19twitterstocktwitswhitepaper.html
  44. 44. About Q4 Web SystemsQ4 is the market leader in online investorrelations & social media solutions including: Financial & Social Media Widgets Corporate & IR Websites Social Media Integration NIKE Web Analytics Mobile Apps (iPad, iPhone, Android)All customized to your unique requirements.
  45. 45. More on Q4:www.q4websystems.comThought leadership:www.q4blog.comContact:Sheryl Joyce1-877-426-7829 ext. 227sherylj@q4websystems.comtwitter.com/q4websystems

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