Q4 Research: Public Company use of social media for IR - Part 4 - Corporate Blogging
by Q4 Web Systems on Jul 22, 2013
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While Twitter and Facebook remain the most active channels for IROs, the reach and usefulness of corporate blogs in the social media landscape is significant. A 2012 study by the University of ...
While Twitter and Facebook remain the most active channels for IROs, the reach and usefulness of corporate blogs in the social media landscape is significant. A 2012 study by the University of Massachusetts (Dartmouth) Center for Marketing Research seems to support our own findings, showing blog use by Fortune 500 companies up 5% in just one year.
In our most recent whitepaper, on corporate blogs, we provide a wealth of new examples, complete with screenshots and discussion, to give you a comprehensive look at how IROs are taking advantage of and incorporating this social tool.
Download the ebook today and you’ll learn:
- How your peers are using corporate blogs to interact and engage with investors, provide news, information and insight.
- What sectors, geographic regions and size of companies are leading the way in adoption.
- Innovative ways to use video and images to provide investors more context around your company and industry.
- Best practices on corporate blog use for IR, including the posting of a Discussion or Comments Policy, and providing bios of the main contributor(s).
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