While Twitter and Facebook remain the most active channels for IROs, the reach and usefulness of corporate blogs in the social media landscape is significant. A 2012 study by the University of Massachusetts (Dartmouth) Center for Marketing Research seems to support our own findings, showing blog use by Fortune 500 companies up 5% in just one year.
In our most recent whitepaper, on corporate blogs, we provide a wealth of new examples, complete with screenshots and discussion, to give you a comprehensive look at how IROs are taking advantage of and incorporating this social tool.
Download the ebook today and you’ll learn:
- How your peers are using corporate blogs to interact and engage with investors, provide news, information and insight.
- What sectors, geographic regions and size of companies are leading the way in adoption.
- Innovative ways to use video and images to provide investors more context around your company and industry.
- Best practices on corporate blog use for IR, including the posting of a Discussion or Comments Policy, and providing bios of the main contributor(s).