Summary Presentation: Download Complete Whitepaper November 2012
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Why Social Media Matters...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Overall Social Media Fin...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
2012 Research Sample
Dow...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Corporate Blogs
Download...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Corporate Blogs For Inve...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Corporate Blog Usage and...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Best Practices
1. Provid...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Best Practices
1. Provid...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Best Practices
2. Use th...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Best Practices
3. Post v...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Best Practices
4. Provid...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Best Practices
5. Add a ...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
Compelling Reasons To Us...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
• Download and learn how...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
About Q4 Web Systems
• Q...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 4: Corporate Blogs - Summary Slides
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Q4 Research: Public Company use of social media for IR - Part 4 - Corporate Blogging

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While Twitter and Facebook remain the most active channels for IROs, the reach and usefulness of corporate blogs in the social media landscape is significant. A 2012 study by the University of Massachusetts (Dartmouth) Center for Marketing Research seems to support our own findings, showing blog use by Fortune 500 companies up 5% in just one year.

In our most recent whitepaper, on corporate blogs, we provide a wealth of new examples, complete with screenshots and discussion, to give you a comprehensive look at how IROs are taking advantage of and incorporating this social tool.

Download the ebook today and you’ll learn:

- How your peers are using corporate blogs to interact and engage with investors, provide news, information and insight.
- What sectors, geographic regions and size of companies are leading the way in adoption.
- Innovative ways to use video and images to provide investors more context around your company and industry.
- Best practices on corporate blog use for IR, including the posting of a Discussion or Comments Policy, and providing bios of the main contributor(s).

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Q4 Research: Public Company use of social media for IR - Part 4 - Corporate Blogging

  1. 1. Summary Presentation: Download Complete Whitepaper November 2012
  2. 2. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Why Social Media Matters For Investor Relations • Social media has become one of the key methods for companies to engage in discussion, share information, and connect with their audiences. • The number of users communicating on social media platforms is compelling. Over 900 million on Facebook, 555 million users of Twitter and over 150 million people on LinkedIn1. • Research shows that: – 49% of professional investors are reading blogs and 27% use YouTube2 – 3 out of 5 financial bloggers use Twitter as their primary news source3 – 63% of institutional investors believe social media will become increasingly important to them4 Sources: 1. All Twitter Blog (Mediabistro), 2012 | 2. Rivel Research, 2010 | 3. Financial Media Conference, 2011 | 4. Brunswick Group, 2009 Download Complete Whitepaper
  3. 3. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Overall Social Media Findings Download Complete Whitepaper • Q4 performs year over year reviews of social media is used for Investor Relations by the companies in our sample. Our findings in 2012 reveal: – slight increases in Twitter and Facebook use – significant increases in use of SlideShare and corporate blogs • Our study includes some new measurements for 2012: – 64% of companies are listed on StockTwits – 65% of companies have their social media links on their corporate website – 32% of companies have a social media summary page to help users find the appropriate feed or page
  4. 4. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides 2012 Research Sample Download Complete Whitepaper • Q4 research sample size for social media research has grown from 80 public companies in 2009 to a total of 807 in 2012. Airline, 16 Automotive, 12 Consumer Goods, 114 Exchanges, 4 Financial Services, 67 Industrial goods/Basic materials, 67 Media, 8 Natural Resources, 134 Pharma/Healthca re/Biotech, 43 Real Estate, 13 Services, 120 Technology, 139 Telecommunicati ons, 30 Utilities, 40 Companies Included in Study by Sector
  5. 5. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Corporate Blogs Download Complete Whitepaper • While both Twitter and Facebook have higher usage for IR, corporate blog use is growing at a rapid pace. – According to a 2012 study by the University of Massachusetts (Dartmouth) Center for Marketing Research, blog use by the 2012 Fortune 500 is up 5% over the previous year – to 28%. – eMarketer estimates that by the end of 2012, a staggering 43% of all companies will have a corporate blog.
  6. 6. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Corporate Blogs For Investor Relations • Q4’s 2012 sample shows that 33% of companies have a corporate blog. Of these, 18% use them for Investor Relations, up from 10% in 2010. – By Sector – The three sectors with the highest adoption of corporate blogs for Investor Relations are Natural Resources, Real Estate and Automotive. – By Region - North American companies in our sample significantly outpaced the rest of the world in corporate blog adoption, with Germany and Japan coming in next. – By Market Capitalization - Large cap companies lead in use of corporate blogs for IR, followed by Small cap and then Medium cap. Download Complete Whitepaper
  7. 7. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Corporate Blog Usage and Content • Companies use corporate blogs to share visual materials, providing consumers and investors with information about their organization, their industry and their markets. • Blogs have lower usage rates than other social media tools, often due to a need for a sustained effort (content generation, etc.) on the part of the company, and because they are sometimes viewed to be higher risk in terms of disclosure. • Despite lower usage rates, corporate blogs fill a unique niche in the social media landscape, and are perceived to have a the highest value of any platform for driving site traffic, brand awareness and lead generation. Download Complete Whitepaper
  8. 8. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Best Practices 1. Provide insight into news, industry developments and the company 2. Use the blog to solicit questions from shareholders in advance of a company event such as a quarterly earnings call or annual meeting 3. Post videos and photographs to provide commentary and context around company events and meetings 4. Provide a “Discussions Policy” and the company’s disclaimer 5. Add a bio and avatar of the main contributor(s) to the blog Download Complete Whitepaper
  9. 9. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Best Practices 1. Provide insight into news, industry developments and the company Download Complete Whitepaper Companies can use blogs to provide insight and commentary on sector-related news, such as scientific publications that impact or pertain to the company’s work. Another method is to add blog posts that provide analysis of the industry by a third party. For example, Nissan Corporate (right) added video of an interview with a Deutsche Bank analyst, Kurt Sanger, an expert on the automotive industry. http://blog.nissan-global.com/EN/?p=4465
  10. 10. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Best Practices 2. Use the blog to solicit questions from shareholders in advance of a company event such as a quarterly earnings call or annual meeting Download Complete Whitepaper Microvision has a great corporate blog and uses clear categories to make it easy for investors to find the posts related to Investor Relations material and engage with the company. Microvision asked that questions be submitted to their blog in advance of a quarterly call. They then posted a video on their blog of an interview with their CEO responding to a variety of questions. Investors then began posting comments in response to the video, giving the company some valuable feedback – both positive and negative. http://www.microvision.com/displayground/investor-relations/interview-with-microvision-ceo-alex-tokman/
  11. 11. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Best Practices 3. Post videos and photographs to provide commentary and context around company events and meetings Download Complete Whitepaper In another blog entry, this time focused on the company’s strategic goals, Iberdrola includes an image of their CEO touring a plant in Scotland and speaking to workers (left). Iberdrola includes videos and images in their blog posts. In an entry on the difficulties facing the Spanish energy sector, they have included a video of the CEO Ignacio Galán talking about changing the energy model to hybrid solar-gas plants (right). http://www.blog.iberdrola.com/en/blog/change-the-energy-model/http://www.blog.iberdrola.com/en/blog/a-better-society-for-future-generations/
  12. 12. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Best Practices 4. Provide a “Discussions Policy” and the company’s disclaimer Download Complete Whitepaper Social Media is a conversation with consumers, investors and other interested parties, and it is important to clearly set out the policies and rules your company uses to govern those conversations. The best way to do this is to post policies on the corporate website, and on all social media platforms. The Johnson and Johnson corporate blog (right) provides several policies, including a Blogroll Policy and a Comments Policy. http://www.jnjbtw.com/posting-policy/
  13. 13. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Best Practices 5. Add a bio and avatar of the main contributor(s) to the blog Download Complete Whitepaper A growing trend for corporate blogs is to post a bio for the blog’s main contributor(s), giving shareholders a more personal touch. It also adds some credibility to the content. Kimco Realty provides informative bios for contributing writers. Along the left side of the site, they list the blogger names, each one a link to the bio page for that writer. Each individual blog entry has a small picture and a clickable link to the bio page. This bio (left) gives a short professional intro for the author, a picture and their most recent three posts. http://blog.kimcorealty.com/author/will-teichman/
  14. 14. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Compelling Reasons To Use Corporate Blogs for IR • Half of professional investors read corporate blogs. • Consumers, analysts and investors are increasingly using blogs to learn more about companies and their industry, keep up to date on developments, and share information. • Evidence continues to show that many public companies see value in using social media to increase awareness and engage with key constituents. Download Complete Whitepaper
  15. 15. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides • Download and learn how to: – How your peers are using corporate blogs to interact and engage with investors, provide news, information and insight – What sectors, geographic regions and size of companies are leading the way in adoption – Innovative ways to use video and images to provide investors more context around your company and industry – Best practices on corporate blog use for IR, including the posting of a Discussion or Comments Policy, and providing bios of the main contributor(s) Download the Complete Whitepaper Now!! Download Complete Whitepaper Get Your Free Whitepaper Today
  16. 16. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides About Q4 Web Systems • Q4 is the fastest growing IR website provider in North America • Hundreds of public companies choose Q4 for their IR website and online communications because our web based platform is easy to use and helps them achieve results • Everything contained in this paper is achievable if you choose Q4 for your IR website Contact Us for a Demo Today! www.q4websystems.com/ContactUs Toll Free: 1-877-426-7829 www.q4websystems.com sales@q4websystems.com Download Complete Whitepaper
  17. 17. Q4 Whitepaper: Public Company Use of Social Media for IR Part 4: Corporate Blogs - Summary Slides Visit Us Online • Web: www.q4websystems.com • Blog: www.q4blog.com • Twitter: www.twitter.com/q4websystems • Facebook: www.facebook.com/q4websystems Download Complete Whitepaper

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