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Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support
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Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support

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In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; …

In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; non-profits also have an opportunity - it's just a matter of altering the strategy. Using social media, non-profit organizations around the world are re-defining the way they build awareness, share their stories and raise support. But with a variety of social networks, where should an organization begin? This presentation touches on a variety of proven social media tactics that can easily be implemented to transform the way non-profits communicate with volunteers, donors and the community.

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  • Transcript

    • 1. Social Media for Non-Profits Knoxville Chamber 01.22.13Effective Tactics to Build Awareness, Share Your Story & Raise Support
    • 2. Are You Using Social Media as Part of Your Marketing Plan Currently?
    • 3. How Can Social Media Help Non-Profits?Social media is the term that describes digital tools you can use toshare information with others.Social media enables you to:• Build awareness about your cause & share your story• Join related conversations already happening• Promote conversation with potential new supporters• Increase traffic to your web properties• Increase search engine optimization for your website
    • 4. What Networks Should You Be On?• Where is your audience? - Facebook? 600 million active users - Twitter? 72 million active users - YouTube? 800 million monthly visitors - Pinterest? 11.7 million unique U.S. visitors - Instagram? 90 million active users - LinkedIn? 200 million registered users
    • 5. Tactics You Can Use on Facebook
    • 6. Create & Maintain a Facebook Page with a PowerfulTimeline Photo
    • 7. Invite Your Friends & Encourage Fans to Invite Theirs
    • 8. Build Your Following With Ads
    • 9. Tell Your Story Through Milestones
    • 10. Pin Important Messages to the Top
    • 11. Encourage Engagement
    • 12. Share Photos & Videos
    • 13. Pay Attention to the Admin Panel
    • 14. Schedule Posts to Reach the Intended Audience
    • 15. Download Facebook Pages Manager App to ManageUpdates On-the-Go
    • 16. Tactics You Can Use on Twitter
    • 17. Use Hootsuite to Manage Account(s) & Track Links
    • 18. Promote Your Content on Twitter
    • 19. Find Like-minded People to Follow
    • 20. Build Relationships by Replying & RTing
    • 21. Make Your Tweets RT-able
    • 22. Monitor & Use Twitter Hashtags
    • 23. Create Your Own Hashtag(s)
    • 24. Piggyback on Relevant Trending Topics
    • 25. Use TwitPic or Instagram to Share Photos
    • 26. Tactics You Can Use on YouTube
    • 27. Customize Your Channel
    • 28. Explain What Your Videos are About
    • 29. Take Advantage of Tags to Enable People to FindYour Content
    • 30. Embed Videos on Your Site
    • 31. Pay Attention to Analytics
    • 32. Tactics You Can Use on Pinterest
    • 33. Create Pinboards That Support Your Mission
    • 34. Build Support by Sharing Your Success
    • 35. Raise Funds by Promoting Things You Sell
    • 36. Promote the Lifestyle Your Supporters Live toBroaden Your Reach
    • 37. Social Media Do’s & Don’ts
    • 38. Writing for Social Media• Keep it short, make every word count.• Make it scannable -- use descriptive headers and sub-headers, bulleted lists, highlighting of key points, and images or diagrams.• Include links.• Include descriptions and tags where applicable.• Twitter etiquette: - Sentence fragments are ok. - Use proper capitalization. - Typing in lowercase doesnt save characters; its just lazy. - Use proper basic punctuation. It helps people understand what you mean. - Use contractions whenever possible. - Shorthand symbols such as >, =, &, and @ are allowed. - Use numerals, not words, for all numbers. - If you cant say it in 140 characters, reevaluate whether you should be posting it at Twitter.
    • 39. General Best Practices• Be consistent.• Be transparent.• Be careful what you say.• Provide value.• Be interesting.• Foster relationships.• Drive traffic by providing calls to action.• Listen, get a sense of what people are saying, then engage.• When it comes to followers, focus on QUALITY, not quantity.• Dont be overly promotional.• Dont create a page or account and fail to maintain it.• Dont censor comments.
    • 40. Questions? © 20103 Pyxl, Inc. 2099 Thunderhead Road, Suite 301 Knoxville, Tennessee 37922 865.690.5551 - info@thinkpyxl.com Follow us on Twitter @ThinkPyxl Visit us online at ThinkPyxl.com Get in touch with me: ndenton@thinkpyxl.com@NicoleCDenton on Twitter

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