Viral storytelling


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Viral storytelling

  1. 1. Viral Storytelling Communication Design 6. Semester 2011
  2. 2. Dagens program     <ul><ul><li>Opgaveformulering. Evt. spørgsmål </li></ul></ul><ul><ul><li>Web 2.0 definition </li></ul></ul><ul><ul><li>Web 2.0 storytelling </li></ul></ul><ul><ul><li>Øvelse: 5 frames </li></ul></ul><ul><ul><li>Eksempler på web 2.0 storytelling </li></ul></ul><ul><ul><li>Lonelygirl 15 øvelse </li></ul></ul><ul><ul><li>10+7 principper for transmedial storytelling </li></ul></ul><ul><li>  </li></ul><ul><li>Formål : introducere jer til genren. At give hinanden et sprog til </li></ul><ul><li>projektstyring af en kampagne. At inspirere til vores egen ide. </li></ul>
  3. 3. &quot;Stop saying viral video&quot;
  4. 4. Opgave <ul><li>&quot;Skab en fiktiv, tværmedial fortælling om en person der forsvinder. Forsøg at engagér flest mulige mennesker i fortællingen.&quot;     </li></ul>
  5. 5. Web 2.0 storytelling / Alexander & Levine <ul><li>&quot;A story has a beginning, a middle, and a cleanly wrapped-up ending&quot;. </li></ul><ul><li>  </li></ul><ul><li>På digitale medier: </li></ul><ul><li>  </li></ul><ul><ul><li>Open-ended </li></ul></ul><ul><ul><li>Branching </li></ul></ul><ul><ul><li>Hyperlinked </li></ul></ul><ul><ul><li>Cross-media </li></ul></ul><ul><ul><li>Participatory </li></ul></ul><ul><ul><li>Exploratory </li></ul></ul><ul><ul><li>Unpredictable </li></ul></ul>
  6. 6. Før Web 2.0
  7. 7. Teknologier <ul><ul><li>FTP </li></ul></ul><ul><ul><li>Frontpage </li></ul></ul><ul><ul><li>Dreamweaver </li></ul></ul><ul><ul><li>Photoshop </li></ul></ul><ul><li>  </li></ul><ul><li>= Sites der ikke bliver opdateret særligt ofte </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  8. 8. Web 2.0 Mikro-indhold <ul><li>&quot;small chunks of content, with each chunk conveying a primary idea or concept&quot; </li></ul><ul><li>  </li></ul><ul><ul><li>Mindre end hjemmesider </li></ul></ul><ul><ul><li>Genbrugelige </li></ul></ul><ul><ul><li>Self-contained </li></ul></ul><ul><li>  </li></ul><ul><li>&quot;Lower bar for participation and publishing&quot; </li></ul>
  9. 9. Eksempel (vis hvordan det billede kommer op på en hjemmeside via ftp)
  10. 10. Web 2.0 Socialt <ul><ul><li>Kommenterbart </li></ul></ul><ul><ul><li>Addresserbart </li></ul></ul><ul><ul><li>Delbart </li></ul></ul><ul><ul><li>&quot;Touched by many people&quot; </li></ul></ul><ul><ul><li>Synergi </li></ul></ul><ul><ul><li>&quot;Distributed conversations&quot; </li></ul></ul><ul><ul><li>Findability </li></ul></ul><ul><ul><li>Tagging & Social bookmarking </li></ul></ul>
  11. 11. Storytelling <ul><li>&quot;the storyteller's empathy and sensory detail, as crucial to 'the unique capability to tap into a complex situation we have all experienced and recognized'&quot; </li></ul><ul><li>&quot;mobilized desire or fear&quot; </li></ul><ul><li>Web 2.0: &quot;history, fantasy, a presentation, a puzzle, a message, or something that blurs the boundaries of reality and fiction&quot; </li></ul>
  12. 12. Undersøg: Dreamingmethods
  13. 13. Web 2.0 Storytelling <ul><ul><li>Moving target </li></ul></ul><ul><ul><li>Multilineært </li></ul></ul><ul><ul><li>Flere indgange </li></ul></ul><ul><ul><li>&quot;Harvesting storytelling energies of the creative world&quot; </li></ul></ul><ul><li>  </li></ul><ul><li>EKSEMPLER </li></ul><ul><li>  </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  14. 14. Fortsat <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>   </li></ul></ul><ul><ul><li>!/novelsin3lines </li></ul></ul>
  15. 15. Lonelygirl15 Opdel jer i grupper og fortæl os hvad LG15 handler om.
  16. 16. 10 principper for transmedial storytelling <ul><ul><li>&quot;Integral elements of a fiction get dispersed systematically across multiple delivery channels for [...] a unified and coordinated entertainment experience&quot;. &quot;Each medium creates its own unique contribution&quot;.  </li></ul></ul><ul><ul><li>&quot;Current configuration of the entertainment industry makes transmedia expansion an economic imperative&quot;. </li></ul></ul><ul><ul><li>&quot;Complex fictional worlds which can sustain multiple interrelated characters and their stories&quot;. &quot;Encyclopedic Impulse&quot;. </li></ul></ul><ul><ul><li>Forlængelse af konceptet, fastholdelse af interesse </li></ul></ul><ul><ul><li>Forstørre markedet - different entry points </li></ul></ul>
  17. 17. Fortsat <ul><ul><li>&quot;Each episode must be accessible on its own terms&quot; - &quot;Additive comprehension&quot; </li></ul></ul><ul><ul><li>Høj koordinationsgrad </li></ul></ul><ul><ul><li>&quot;Ideal aesthetic form for an era of collective intelligence&quot; - &quot;likeminds form communities&quot;. </li></ul></ul><ul><ul><li>&quot;Provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life&quot;. </li></ul></ul><ul><ul><li>&quot;Encyclopedic ambitions of transmedia texts [...] introduce potential plots which cannot be fully told [...] participation&quot; </li></ul></ul>
  18. 18. Core principles of transmedia storytelling Spreadability vs Drillability : &quot;the capacity of the public to engage actively in the circulation of media content through social networks and in the process expand its economic value and cultural worth&quot; vs &quot;forensic fandom&quot; Continuity vs Multiplicity : &quot;collecting the scattered bits and assembling them into a meaningful whole&quot; vs &quot;to take pleasure in alternative retellings&quot;        Immersion vs. Extrability : &quot;yearned to enter a story or travel to a faraway land&quot; vs &quot;takes aspects of the story away with them as resources they deploy in the spaces of their everyday life&quot; Worldbuilding : &quot;now, you pitch a world because a world can support multiple characters and multiple stories across multiple media&quot; Seriality : &quot;A serial, then, creates meaningful and compelling story chunks and then disperses the full story across multiple installments&quot; Subjectivity : &quot;to show us the experiences and perspectives of secondary characters&quot; Performance : &quot;invitational strategies&quot;
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