Friday Factoids January 17, 2014
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Friday Factoids January 17, 2014

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PYMNTS.com Friday Factoids January 17, 2014

PYMNTS.com Friday Factoids January 17, 2014

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Friday Factoids January 17, 2014 Friday Factoids January 17, 2014 Presentation Transcript

  • Source: Infosys, 2014 …of consumers who interact with a retailer through social media say the interaction affects their purchases.
  • …of consumers are likely to make additional purchases if they receive personalized emails from a retailer. Source: Listrak, 2014
  • Source: Radius Global Marketing Research, 2014 …to look up product information on their smartphones.
  • …consumers may have been impacted by the Target breach.
  • …of consumers are willing to share their locations via smartphone GPS with a retailer.
  • …of consumers aren’t fans of POS prompts on their mobile devices.
  • …of shoppers are willing to share their phone numbers in exchange for branded text messages.
  • …of credit card complaints over a twoyear period came from Source: CFPB, 2014 just 10 companies.
  • …of consumers are willing to share their social media information with retailers in exchange for branded content.
  • …increase in digital coupon use since the start of 2013.