Friday Factoids January 17, 2014

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PYMNTS.com Friday Factoids January 17, 2014

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Friday Factoids January 17, 2014

  1. 1. Source: Infosys, 2014 …of consumers who interact with a retailer through social media say the interaction affects their purchases.
  2. 2. …of consumers are likely to make additional purchases if they receive personalized emails from a retailer. Source: Listrak, 2014
  3. 3. Source: Radius Global Marketing Research, 2014 …to look up product information on their smartphones.
  4. 4. …consumers may have been impacted by the Target breach.
  5. 5. …of consumers are willing to share their locations via smartphone GPS with a retailer.
  6. 6. …of consumers aren’t fans of POS prompts on their mobile devices.
  7. 7. …of shoppers are willing to share their phone numbers in exchange for branded text messages.
  8. 8. …of credit card complaints over a twoyear period came from Source: CFPB, 2014 just 10 companies.
  9. 9. …of consumers are willing to share their social media information with retailers in exchange for branded content.
  10. 10. …increase in digital coupon use since the start of 2013.
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