Estimated Thanksgiving
Web sales this year, up 21
percent from 2012.
Source: Adobe Systems Inc,
2013
Consumers will spend

…of their holiday budget
on Thanksgiving-season
sales and promotions.
Americans will spend

…less on Thanksgiving
feasts this year.
…of all Americans will
shop on Thanksgiving.
….of Thanksgiving
shoppers will buy items
online.
…of shoppers think that
the best holiday sales
deals happen during the
weekend of
Thanksgiving.
…of surveyed Americans
say they will not shop on
Thanksgiving, will spend
time with family.
…of shoppers say
discount retailers are
the top destination for
Thanksgiving shopping.
…of holiday shoppers
plan to shop before
midnight on
Thanksgiving Day.
…of surveyed smartphone
owners plan on using
shopping apps on Black
Friday.
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PYMNTS.com X giving factoids November 27, 2013

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PYMNTS.com X giving factoids November 27, 2013

  1. 1. Estimated Thanksgiving Web sales this year, up 21 percent from 2012. Source: Adobe Systems Inc, 2013
  2. 2. Consumers will spend …of their holiday budget on Thanksgiving-season sales and promotions.
  3. 3. Americans will spend …less on Thanksgiving feasts this year.
  4. 4. …of all Americans will shop on Thanksgiving.
  5. 5. ….of Thanksgiving shoppers will buy items online.
  6. 6. …of shoppers think that the best holiday sales deals happen during the weekend of Thanksgiving.
  7. 7. …of surveyed Americans say they will not shop on Thanksgiving, will spend time with family.
  8. 8. …of shoppers say discount retailers are the top destination for Thanksgiving shopping.
  9. 9. …of holiday shoppers plan to shop before midnight on Thanksgiving Day.
  10. 10. …of surveyed smartphone owners plan on using shopping apps on Black Friday.
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