1. …of Black Friday
shoppers will use
smartphones to
locate discounts,
download coupons.

2. …of Black Friday
consumers regularly
showroom when they go
holiday shopping.

3. Estimated increase in
Black Friday sales this
year, compared to
2012.

4. …are nearly four times
more likely to shop on
Black Friday than baby
boomers.

5. …of Black Friday
consumers believe
smartphones are a
critical part of the
shopping process.

6. Twitter users are
…more likely to shop on
both Black Friday and
Cyber Monday, compared
with other consumers.

7. …of Black Friday
consumers shop for
themselves.

8. Number of shoppers
expected to make
purchases over
Thanksgiving weekend,
including 33 million on
the holiday itself.

9. …of consumers are
planning visits to physical
stores this Black Friday.

10. …of consumers named
department stores as
their top choice for Black
Friday holiday shopping.