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5 Things You Need to Know About

1|

Proprietary and Confidential
DRA’s SelfPay is more than a payment method; it is a complete
in-aisle shopping assistant
Shoppers scan items, view in-sto...
It’s been a while since we last saw you at the Innovation Project this past March.
What have you been up to since then?

D...
During the Innovator EXPO, you had the opportunity to showcase your demo to
major thought leaders in the industry, how did...
What advice would you have for this year's exhibitors?

Have your A game ready and get set to meet with senior thought lea...
We are all about what is next in payments, so what is next
for you?

Digital Retail Apps is excited to launch SelfPay in D...
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Innovation Project 2014- Expo Profile with SelfPay

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Transcript of "Innovation Project 2014- Expo Profile with SelfPay"

  1. 1. 5 Things You Need to Know About 1| Proprietary and Confidential
  2. 2. DRA’s SelfPay is more than a payment method; it is a complete in-aisle shopping assistant Shoppers scan items, view in-store item information, share finds with friends, read reviews and purchase their item from anywhere in-store. Retailers get to engage with shopper in-moment and in-aisle. SelfPay has room for everyone Retail involves many parties. Payment methods, payment processors, and POS software developers to name a few. Instead of aiming to shut down these players, we integrate to them in order to create a seamless shopping experience for the consumer. SelfPay is where third parties thrive in a seamless, fully shopper-controlled environment. The big vision We offer a unified omni-commerce service to retailers. By partnering with payments services, POS developers and ecommerce suite providers, SelfPay adds value to retailers with an “online, at the store, in the aisle” solution. Shoppers are in control; retailers engage shoppers in-aisle and anywhere. Launch SelfPay launches December 2013 with LUX Beauty Boutique in Edmonton AB, Canada and January with Gotstyle Menswear in Toronto ON, Canada. Contact Info CEO & Founder: Wendy MacKinnon Keith, wendy@digitalretailapps.com Website: www.digitalretailapps.com Twitter: @digitalretail Phone: 416 994 4771 2| Proprietary and Confidential
  3. 3. It’s been a while since we last saw you at the Innovation Project this past March. What have you been up to since then? Digital Retail Apps has been busy developing the core functions of SelfPay and pursuing relationships with key channel partners including Digital River, Vend and Lightspeed. SelfPay has evolved into a multi-retailer branded offering that lets SMB retailers outsmart big box retailers by offering a custom app, a full array of payment methods and a line-free way to shop. Digital Retail Apps has received important recognition with awards at top industry events. SelfPay won Judges Choice for Best Mobile Solution at the CNP conference in Orlando in May and won a Payments Innovation Award at ACT Canada CardWare in June. DRA was featured in the TSYS n>genuity journal podcast and as part of a cover story published in May. June onwards has been head-down work on app development, marketing and distribution ahead of our launch with 2 retailers planned for Dec/Jan. 3| Proprietary and Confidential
  4. 4. During the Innovator EXPO, you had the opportunity to showcase your demo to major thought leaders in the industry, how did this type of access affect your business? How did it change your go to market approach? Participating at the Innovators EXPO put a bright spotlight on our young company and provided access to key channel members critical to our success in the broad payments ecosystem. We were invited to meet with senior executives at payments, card issuers, retailers and investor firms. Following our appearance at PYMNTS we were invited to speak at SXSW, CNP Expo, and Retail Council of Canada events. The PYMNTS Expo was the inaugural event for launching our company in the dynamic payments industry and helped put us on even footing with other much larger global companies. 4| Proprietary and Confidential
  5. 5. What advice would you have for this year's exhibitors? Have your A game ready and get set to meet with senior thought leaders and decision makers. Don’t forget to take the opportunity to network with companies large and small – you never know where the next big thing is coming. 5| Proprietary and Confidential
  6. 6. We are all about what is next in payments, so what is next for you? Digital Retail Apps is excited to launch SelfPay in December Lux Beauty Boutique, and Gotstyle Menswear in January. The next steps for Digital Retail Apps are to integrate with additional POS systems, gain adoption through strong relationships with channel partners and to secure financing to help develop additional features. 2014 is shaping up to be an exciting year for DRA as we will be growing our team and introducing new retail clients. SelfPay can be seen and demoed at the annual NRF Retail’s BIG show in January 2014 in New York City. 6| Proprietary and Confidential
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