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Generate Sales Through Social Media

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Generating Sales Through Social Media is a powerful title. Social Media is a powerful tool if used correctly. Phil Yarrow from PYC illustrates how.

Generating Sales Through Social Media is a powerful title. Social Media is a powerful tool if used correctly. Phil Yarrow from PYC illustrates how.

Published in: Self Improvement
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  • 1. Generate Sales Through Social MediaPhil YarrowPYC@bristolseo
  • 2. Social Media Take Aways?•  How you can increase your business leads/sales from social media.•  How to monitor your competitors and take business off them.•  How to automate some menial tasks.
  • 3. Social Media Concerns•  No Knowledge•  No Time•  No Plan•  Thinking One Size Fits All•  Not Measuring the ROI
  • 4. Social Media is Useful1.  Analyse Your Market2.  Target Your Market3.  Create Marketing Content4.  Monitor ROI (Return on Investment)5.  Automate Menial Tasks
  • 5. Tools Highlighted in Seminar•  Follower wonk•  Topsy•  Twitter•  Pinterest•  Facebook•  Google Reader•  IFTTT.com
  • 6. Real Life Example @seanhumby
  • 7. @seanhumby Followers Location
  • 8. @seanhumby Followers Location
  • 9. @seanhumby Followers Influence
  • 10. @seanhumby Followers Ages
  • 11. @seanhumby Followers Recencies
  • 12. @seanhumby Follower Active Hours
  • 13. Social Media is Useful1.  Analyse Your Market2.  Target Your Market3.  Create Marketing Content4.  Monitor ROI (Return on Investment)5.  Automate Menial Tasks
  • 14. Market Analysis Example #1
  • 15. Market Analysis Example #1•  Choose a business type•  Find Twitter accounts•  Analyse users profiles•  Engage regarding Headhunting, Partnerships, etc
  • 16. Market Analysis Example #1
  • 17. Market Analysis Example #1
  • 18. Market Analysis Example #1
  • 19. Market Analysis Example #1
  • 20. Market Analysis Example #1
  • 21. Market Analysis Example #2•  Search for Brand References•  Monitor whos talking about your competition•  Create a strategy to increase your brand mentions
  • 22. Market Analysis Example #3•  Find a conference/network event•  Preempt/Search for #hashtags•  Save this search•  Monitor each time #hashtag is mentioned•  Save contact details. Build relationship
  • 23. Analyse Your Market - Summary•  Example #1 – Find Key Influencers & Engage•  Example #2 – Spy on Your Competition•  Example #3 – Virtual Networking
  • 24. Target Your Market
  • 25. Target Your Market
  • 26. Target Your Market•  Bristol website design•  "guest post" OR "guest author” #healthandsafety –RT•  "brownfield" OR "redevelopment" near:"bristol" within:15mi
  • 27. Target Your Market
  • 28. Target Your Market
  • 29. Target Your Market - Summary•  Custom Queries Allow You to Find Needle in Haystack•  Be Creative for Facebook Advertising
  • 30. Create Marketing Content Create Monitor Promote Engage
  • 31. Create Marketing Content > Create•  What are your competitors distributing?•  How is your content different?•  What inspiration can Social Media give you?
  • 32. Create Marketing Content > Create
  • 33. Create Marketing Content > Create
  • 34. Create Marketing Content > Create Website B Website Website A C Pinterest
  • 35. Create Marketing Content > Create
  • 36. Create Marketing Content > Create
  • 37. Create Marketing Content > Create
  • 38. Create Marketing Content > Create
  • 39. Create Marketing Content > Create
  • 40. Create Marketing Content > Promote•  Create content that will entice opinions•  Encourage discussion within website•  Breed relationship; reward to spread
  • 41. Create Marketing Content > Promote
  • 42. Create Marketing Content > Engage Customer Brand Customers
  • 43. Create Marketing Content > Monitor
  • 44. Create Marketing Content Create Monitor Promote Engage
  • 45. Create Marketing Content•  How can these ideas generate money for our businesses?
  • 46. Monitor ROI
  • 47. Automation
  • 48. Automation
  • 49. Automation
  • 50. Automation
  • 51. Automation
  • 52. Automation
  • 53. Automation
  • 54. Automation
  • 55. Automation
  • 56. Automation•  Useful for creating spreadsheet of tweets to Action•  Automate interesting Tweets (weather, articles, news) for your industry.
  • 57. Overview•  No Knowledge – You are now informed•  No Time – Menial jobs can be handled by robots•  No Plan – Plans are easier now you know what your doing•  Thinking One Size Fits All – Not Quite•  Not Measuring the ROI – Add GA Goals
  • 58. Promised Take AwaysPlease tweet this to receive 10% of our next workshop: Superb seminar by @bristolseo titled Generating Sales Through Social Media #bnsw

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