Franchisee Presentation


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Franchisee Presentation

  1. 1. Welcome to aliant Automations Pvt. Ltd.
  2. 2. VAPL <ul><li>A professionally run organization promoted by first generation entrepreneur started in 1999. </li></ul><ul><li>Successfully launched “Sharp” brand in central India in 2000. </li></ul><ul><li>Was a leader in office automation in central India region till 2008. </li></ul><ul><li>Launched first Coffee N U & OOVAA outlet in December 2008. </li></ul><ul><li>Two years of extensive research & development before the launch of first outlet. </li></ul><ul><li>Three outlets successfully running with 10 in pipeline including 6 franchisee stores. </li></ul>
  3. 3. OUR BRANDS & The Gaming Zone Your Coffee... Your Place…
  4. 4. <ul><li>Hyper & Exclusive outlets comprising of Oovaa & Coffee n u </li></ul>CONCEPT <ul><li>Gaming - Bigger than Hollywood & is expected to be a 15,000 Crore Industry in India by 2015. </li></ul><ul><li>Café - As per Coffee Board of India statistics, there is a scope of 5000 café’s by the end of 2010 against 1500 present today. </li></ul><ul><li>Oovaa - Very hi-end gaming format. First of its kind in India. </li></ul><ul><li>Feel the Game! </li></ul><ul><li>Coffee n u - Varied formats of premium coffee shop with lots of value additions. </li></ul>Outcome: - A winning combination of Technology, Fun, Food & Entertainment.
  5. 5. The dual layered Oovaa logo consists of a rectangle with a circular cutout in the background. This element symbolizes a portal that transports us to the spectacular world of PC gaming.  The circle , never-ending in nature , relates to a very intrinsic nature of gaming i.e. the fact that competition is never ending and there is always room for more.  The chequered flag screams competition & the flag fluttering out of the frame suggests that the only boundaries are the ones we set. OUR LOGO’S
  6. 6. OUR LOGO’S The Logo Comprises of 04 elements i.e. the Texture , the Cup , the Swirl & the Orange U all composed inside the all-encompassing square. The visual texture in the logo is symbolic of the inherent quality of the coffee bean & the way it lends texture to our senses of smell & taste. This visual texture forms the base of the logo thus signifying the importance the coffee bean.
  7. 7. The dynamically placed Cup stands for the change that the “coffeenu” family brings to the vast arena of coffee. The two-coloured Twirl inside the cup signifies the art form of coffee and the entire experience associated with having your favourite brew at coffeenu. The Orange “ U ” stands for the ever-increasing size of our family comprising of our favourite coffee loving people, pssst… it’s you guys . The all-encompassing Square defines stability. OUR LOGO’S
  8. 8. Oovaa is a top of the line PC Gaming Zone developed specifically to target gamers. Oovaa provides a platform for gamers where they can have fun testing their skills against worthy competitors thus building a community for people who love to game. This arena, with a factory like ambience, fitted with 26”/32” sleek LCD Monitors, gaming chairs with force feedback and computers with very high end configurations, will transport the user right into the game. Interactive Entertainment at its very best.
  9. 9. EXCLUSIVE AT <ul><li>Oovaa is the only true gaming zone unlike other internet cafés that, sometimes, double up as gaming zones. </li></ul><ul><li>High End PCs with outstanding graphics & performance, to cater to the latest games. </li></ul><ul><li>26”/32” LCD Monitors that let you “live the experience”. </li></ul><ul><li>Exclusive Game Chairs to feel the pleasure of gaming with Force Feedback & gaming equipments. </li></ul><ul><li>Association with all the developers like Electronic Arts, Microsoft, Ubisoft, Activision, etc. for the latest games & marketing support. </li></ul><ul><li>All games launched @ Oovaa the same day they get launched in India. </li></ul><ul><li>Our USP </li></ul><ul><li>Unique Membership Plans  More you play, More you save. </li></ul>
  10. 10. Coffee n u is not just a café. It’s a concept. A process to build communities, not a single big one but to have thousand of small communities and we at CNU will provide them with a platform, an atmosphere and an ambience to form a very special bond with coffee. CNU means your place with your coffee & everything else is just immaterial. Coffee n u
  11. 11. <ul><li>Specially developed coffee blend, awarded as “Golden Blend” at Atlanta in April’09. </li></ul><ul><li>Many formats depending on the Location & the Target Clients. </li></ul><ul><li>Vibrant Ambience with many value additions like a Small Library, Charging Points, free Wi-fi, Music & Hookah. </li></ul><ul><li>More than 40 specialty coffee’s, 7 Teas & 15 Iced coolers in the Menu. </li></ul><ul><li>15 Flavours in Hookah. </li></ul><ul><li>International Level of Service standards. </li></ul><ul><li>Our USP </li></ul><ul><li>We serve Fresh Food. </li></ul><ul><li>Unlike other cafés where the food is just warmed or reheated. </li></ul>EXCLUSIVE AT “ Coffee n u ”
  12. 12. OUR PARTNERS <ul><li>AMD Far East Ltd.(India) </li></ul><ul><li>ASUS India </li></ul><ul><li>Kaapi Machines India Pvt Ltd. </li></ul><ul><li>Kaapi Royale </li></ul><ul><li>SIDBI </li></ul><ul><li>APCO WORLDWIDE </li></ul>
  13. 13. Franchise Concept <ul><li>Franchise Owned Company Operated Model. </li></ul><ul><li>The outlet is designed, launched, marketed and managed by the company & does not require any kind of involvement of the Franchise. </li></ul><ul><li>100% transparency with online server based systems. </li></ul><ul><li>Frequent automated sales reports in a day. </li></ul>Our USP Minimum (NIL) Involvement, Maximum Returns (Around 40%)
  14. 14. OUR PRODUCTS
  15. 15. Coffee n u, at Byramji Town, NAGPUR OUR STORES
  16. 16. OUR STORES Oovaa, at Byramji Town, NAGPUR
  17. 17. OUR STORES Coffee n u - Lounge at Koramangala, Bengaluru
  18. 18. OUR STORES Coffee n u – Coffee Pub at Koramangala, Bengaluru
  19. 19. OUR STORES Oovaa at Koramangala, Bengaluru
  20. 20. OUR STORES Coffee N U at Dhole Patil Road, Pune.
  21. 21. OUR STORES Coffee N U at Dhole Patil Road, Pune.
  22. 22. ADVERTISING CONCEPTS Hoardings
  24. 24. ADVERTISING CONCEPTS Coffee n u Posters
  25. 25. ADVERTISING CONCEPTS Coffee n u Posters
  26. 26. ADVERTISING CONCEPTS Coffee n u Hoardings
  27. 27. ADVERTISING CONCEPTS & Coffee n u Print Ad’s
  28. 28. <ul><li>Association with Two National Brands. </li></ul><ul><li>Regular Marketing & Promotional Support. </li></ul><ul><li>No hassles of Day to Day operations. </li></ul><ul><li>Vast & growing business potential. </li></ul><ul><li>No differentiation between Company owned &Franchisee outlets. </li></ul><ul><li>Recession free sector. </li></ul><ul><li>Fully Automated server based systems. </li></ul><ul><li>Become a part of a 50 store chain across the country by the end of FY 2010. </li></ul>ADVANTAGES OF ASSOCIATION
  29. 29. <ul><li>Guaranteed returns on investment. </li></ul><ul><li>Breakeven in less than 3 years. </li></ul><ul><li>No responsibility or day to day involvement, thus owning a business with peace of mind. </li></ul><ul><li>Profit from two youth centric, recession free, hi-growth brands. </li></ul><ul><li>Around 20% investment made by the company, means a higher level of commitment from us. </li></ul><ul><li>Fresh food at CNU directly converts to bigger profits. </li></ul><ul><li>Multi-point earning channels via sale of Gaming merchandise, Game Cds, Café Merchandise & Gift Vouchers. </li></ul>BENEFITS TO FRANCHIEES
  31. 31. COMPARISION WITH COMPETITORS * Only Company in India to serve Herbal Hookahs Particulars CCD Barista Coffee N U Formats Standard Standard 4-5 Different Formats Target Group 18-25 25-40 14-40 Food Pre Cooked Pre Cooked Freshly made Food % of Food Sale 15-18% 20-22% 35-40% Hookah No No Yes * Seating Standard Standard Many Comfortable options Library No No Yes Interiors Standard Theme with bright lights Standard Theme with subtle lights Different Themes Value Additions Standard Standard Free Wi-Fi, Charging points, Games
  32. 32. COMMERCIALS Oovaa Coffee n u Coffee n u & Oovaa Space Required Around 800 sq.ft. 1000-1200 sq.ft. 1500-2000 sq.ft. Franchise Fee ( Non-Refundable ) Rs.5.0 Lakhs Rs.5.0 Lakhs Rs.5.0 Lakhs Franchisee Investment Rs.20.0 Lakhs Rs.25.0 Lakhs Rs.40.0 Lakhs Franchise Period 5 years 5 years 5 years Total Franchisee Investment Rs.25.0 Lakhs Rs.30.0 Lakhs Rs.45.0 Lakhs Area & Locality Ground/ First Floor in Semi Commercial Area Ground Floor in High Footfall Area Ground Floor in Premium Location
  33. 33. VISION & MISSION To be the leading chain of Varied Format Coffee Shops & High End PC Gaming Zones in India by offering the guiding virtues of service, quality, integrity & relationship with the passion of aliant Team. To be driven by pride, serving with a smile, delivering the unmatched quality, growing with innovations & to be passionate for business to provide the best.
  34. 34. Thank You & Looking forward for an association with you. In case of any further queries kindly contact: +91-97654 03271, +91-96735 99099 Or mail us at: [email_address] ; [email_address] ; [email_address]