Using web forms to increase conversion andcapture of sales leadsWebforms are the those little forms you see on the contact...
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Using web forms to increase conversion and capture of sales leads

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Using web forms to increase conversion and capture of sales leads

  1. 1. Using web forms to increase conversion andcapture of sales leadsWebforms are the those little forms you see on the contact us page or on the page where youwant to request additional info about a product. These webforms are typically integrated with aCRM platform and provide huge benefits in terms of capturing potential sales leads andconverting them into paying customers.Consider the case of a company website which provides services to small businesses. Thiscompany can spend a lot of money on advertising their services on Google, but still not have anyclue about the visitors to the website and about their requirements. As a start, the company canhave their email such as contact@companyname.com listed on their “Contact us” page. This isdefinitely better than not providing any information, but how many of us actually go through allthe trouble of copying the email and logging into our email accounts to send out an email. All thepeople who hesitated to write an email to the company are the people who would have probablypaid for the companies services.Track Sales Leads for FREE using Apptivo’s Leads AppTo solve this issue, the company just needs to add a simple web form with fields such as “Name”“Email” “Company” and “Message”.The few fields here are easy to complete for the visitors and also provide valuable informationabout potential customers to website owner. The webforms have the potential to increaseconversions many folds if put in the right place and on the right page. The trick is to keep thewebforms short and simple and at the same time to capture as much information as possible fromthem for your sales team.To find out about how your company can benefit from Apptivo powered web forms contactApptivo sales team now.© 2011 Apptivo Inc. All rights reserved.

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