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How to more than triple your conversion rate in three weeks
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How to more than triple your conversion rate in three weeks

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  • 1. How to More than Triple your ConversionRate in Three weeks? We did it so can you.You might be wondering why don’t I have an article with quick tips for tripling your conversionrate in 3 days instead of 3 weeks. The truth is that tripling of conversion in 3 days is just notpossible unless you are a really very high traffic website and can get statistically significantnumber of visitors to accurately measure you improvements. So if somebody tells you that theycan hep you double or triple your conversion rate quickly, don’t believe them.Now getting back to the topic at hand, one of the biggest ongoing challenges of any web basedcompany is to increase the conversion rate of the users coming to their website or landing pages.We at Apptivo face the same challenge and are always trying to improve our conversion rates sothat our cost per acquisition is low.So in this blog post I will tell you about our experience around trying to increase the conversionrate and how we more than tripled our conversion rates. I used a tool called unbounce(unbounce.com) to achieve this. I have no vested interest in promoting them so you can take myword when I tell you that their tool is really good for this purpose. I will not be telling you whatour conversion rates actually are now, so don’t ask me about that in the comments.Want to use a FREE Online Invoicing Tool? Check out Apptivo’s Online Invoicing SoftwareHow we StartedOur earliest landing page was very basic and we did not have much faith in the best practices forlanding pages. We did not realize that having too many links on the landing page just distractsthe users and that we needed to have testimonials to provide social proof etc. We did not thinkthat such small things could make such a huge difference to the conversion rate. Our first majorjump in the conversion rate was by just following these best practices. To achieve this we added© 2011 Apptivo Inc. All rights reserved.
  • 2. a testimonial, we decreased the number of links on the site, added a video explaining about theproduct, and tried to keep the page simple.Major BreakthroughOur first major breakthrough was when we realized that the people coming to the landing pagewere really impressed when we told them that they get 40+ other business apps on the cloud, forfree, when they sign up with Apptivo. This is when our conversion rate increased to almost 2.5times of what it was when we started out.© 2011 Apptivo Inc. All rights reserved.
  • 3. K.I.S.SIf you see our current landing page you will see that we have got rid of most of the additionalinfo which we were displaying earlier. We are highlighting the 40+ apps, the fact that Apptivo isfree and that we do not need your credit card info etc. We are no longer trying desperately toconvince people in the landing page, about why they should use Apptivo. We have a simpleheadline and this works great. So if you didn’t get it by now, the next thing we learned is that, itis important to Keep It Simple, Stupid.© 2011 Apptivo Inc. All rights reserved.
  • 4. Key TakeawaysThe key takeaways from our experience are:1. You cannot ignore the best practices. They are there for a reason. You can leave out the onesyou are uncomfortable with, but definitely don’t leave them out altogether.2. Testing is important. I cannot emphasize this enough. If you don’t test there is no way you willknow how to measure your progress or reach your full potential.3. Figure out what really works for your target audience. For us it was the fact that they get 40+other business apps for free along with the invoices app when they sign up.© 2011 Apptivo Inc. All rights reserved.
  • 5. 4. Keep it as simple as possible. Landing page is like a mini elevator pitch ( elevator pitch is 30seconds, people usually decide whether to close the page or continue reading in 5-10 seconds),so make sure that it is short and sweet, and just concentrates on the points that sell and nothingmore.Now with this learning we are trying to re-do our website apptivo.com and have collectedfeedback from users over the last few weeks. Let me know if you see something on our websitewhich needs to be changed by adding them as comments.© 2011 Apptivo Inc. All rights reserved.