Freshly caught Fish need to be cooled as soon as possible and
remain in cold storage/refrigeration until consumed.
An uninterrupted cold chain is important in preserving Fish
for longer periods and avoid losses and spoilage.
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Private companies catering to export market follow
guidelines as laid by MPEDA and clients.
Such companies have freezing and storage facilities and
implement quality and HACCP processes.
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Marine fish sold in domestic market is largely limited
due to lack of efficient cold chain infrastructure.
Subsequent low shelf life of marine fish limits market to
coastal areas and associated higher price further inland.
Opportunity exists for creating a complete cold chain
for Marine Fish sold in domestic market.
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Fishing boats prepare by loading on ice.
Flake ice is brought to the boat prior departure.
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Flake ice is filled into boats hold or insulated boxes
for short term holding of the catch.
The fish when caught are kept under layers of ice
until returning to port.
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Freshly caught fish is stored in the hold or boxes
under flaked ice.
After 7 Days
Ice still visible – core
temperature at 8 ºC
After 2 Days
Ice still visible – core
temperature at 0 ºC
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Re-icing into crates at local pack-house, usually run
by local fisheries department.
Transport in open trucks with frequent re-icing
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Current retailing does not reach smaller towns and villages
Retail price of Marine Fish ranges from Rs.70 a kg to
Rs. 700 a kg depending on the type and size of fish.
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India’s growth has not necessarily lagged in this industry, though scope stays immense
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Sea Food Domestic
Seafood Export Industry in India has a Largely ignored.
turnover of about USD 9 Billion.
Traditionally non-fish households fast
changing over last two years.
Approx 400 processing plants focused
Losses enroute causes price
differentials, effecting market
Most of the export is focused on USA. Frozen seafood easily accepted
compared to frozen meats or
vegetables by hinterland consumer.
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for domestic market –
Implement best Quality & traditional
practices and efficient spoilage fears keep
cold-chain consumer at bay –
management reduces quality and brand will
losses. make impact.
demand specially in
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Logistics - demand to grow
Lack of Infrastructure to Energy Costs during storage,
in North and central India,
process store and market. processing and transport.
distant from coastal areas.
Capital expenditure New markets, adds to Modernise with
that adds value. consumer base. hybrid technologies.
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