Collaboration & E2.0: work meets play or the future of business?
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Collaboration & E2.0: work meets play or the future of business?

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Latest AIIM research reveals trends and drivers for adoption of E2.0 technologies. Describes the confusion that exists around Social Networking outside the firewall and Collaboration practices for ...

Latest AIIM research reveals trends and drivers for adoption of E2.0 technologies. Describes the confusion that exists around Social Networking outside the firewall and Collaboration practices for knowledge share inside the firewall.

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  • Take a break… HALF WAY
  • So how many of you have barred access in your organization to these kinds of sites? Facebook? You Tube? Twitter?
  • Well, this is very fresh data, and nearly half of companies are concerned about staff usage of social sites from work, mostly with time wasting, but in the case of YouTube with bandwidth, and inappropriate material, and general misuse.
  • So, the title of this presentation is “Collaboration and Enterprise 2.0 - work-meets-play or the future of business?“ and here we would seem to have the answer already - on slide 12! In fact, some would say “It already has“
  • And yes, 60% find things easier to find on the web than on their internal systems, but actually, people aren’t really expecting to use the same tools for work as they do at home, and email isn’t really about to be taken over by social media messaging (despite what Gartner say, although they were talking about 2014!) , and most people are very wary of exposing their personal details. Apologies for some of the double negatives here….
  • Definitely depends on what age group you ask.And most people think there is a risk to confidentiality, of over-investment of time, poor separation between social and work, and time-wasting during working hours. Now I’m not trying to say this stuff isn’t going to become more and more important. What I’m showing is that there is a big resistance to change, and that some of the issues on personal social networking have created a negative effect as regards persuading people about business social networking. There is a very wide separation out there right now, as we move from the evangelist phase to the early adopters. This is something we have particularly seen in our surveys over the last 3 years.
  • So I think we need to be clearer when we are talking about External social networking and Web 2.0, which are largely about marketing and market communication, and Internal Enterprise 2.0 which is much more about sharing knowledge and collaborating, and also communication between staff, and between management and staff. And also between your immediate partners, suppliers and existing customers.
  • For most executives, social media is scary. But so was email when it first came out Especially as most executives are a bit older, and they see what their children are doing on Facebook and Twitter and they go Woahh! Why would I want to be doing that inside my business?
  • Having made that differentiation, many companies in our survey consider both to be quite important to their business.
  • All of these are potential uses of external social media. As I’ve said, most are about Marketing, in it’s widest sense of both communicating to the customer base and listening to it. But as a knowledge resource its important – even things like Trip Advisor have value to travelling staff. Now just to say in passing that there are also some great applications that put otherwise labour-intensive business processes out there on the web. Making use of crowd-sourcing and ideas-sourcing, customer self-service portals, and customer-provided support forums and FAQs. There are lots of people out there in the world who’ll do work for you for very little reward as an alternative to watching daytime TV.
  • This is an application I got from AndrewGilboy of Oracle. Explain: the Guardian newspaper forced the government to release scanned images of all of the expense claims of UK Members of Parliament under Freedom of Information rules. The Guardian knew that there was some really bad stuff going on, but there were nearly half a million of these forms. So they asked readers to go take a look at the forms for their local MP, and they uncovered some really whacky claims, and enough truly corrupt ones to put 3 MPs into court.
  • Now the primary concept of Web 2.0 is “user contributed content” and when we bring that inside the organization, what we’re trying to achieve is better shared knowledge, team collaboration, and project coordination using websites as repositories for project documents and comments. We also see the idea of an electronic version of the company notice board, and some of the traditional functions of the printed staff newsletter. But all of these other things have useful possibilities ………….
  • So, lets dig a little deeper into Collaboration. I rather like this quote from George Bernard Shaw, the author.
  • Now here’s an interesting thing. If you open SAP or GreatPlains or Oracle Apps these days, you’re likely to be looking at a collaboration interface before you dig into the transactional stuff This is a GreatPlains mash-up with SharePoint. But where’s that going to put all the documents and stuff?....
  • If you take nothing else away from this presentation, go back to your base and create an acceptable staff use policy for Facebook, U-Tube and Twitter. As a minimum it needs to say “Staff contributions to non-official sites are their personal responsibility and do not reflect corporate views or attitudes”
  • So yesterday we launched AIIM 2.0, and the first application in the new beefed up Buyer’s Guide – with star rating style user feedback – is Enterprise 2.0.

Collaboration & E2.0: work meets play or the future of business? Presentation Transcript

  • 1. Collaboration and Enterprise 2.0:work-meets-play or the future of business?
    Peggy Winton,
    Vice President,
    AIIM
    © AIIM 2010
  • 2. Enterprise 2.0 word cloud
    Courtesy of www.wordle.net
  • 3. Who are we?
    AIIM is the community focused on providing education, research, and best practices to help organizations find, control, and optimize their information for maximum value.
  • 4. Statistics
  • 5. Demographics
  • 6. Are any of the following barred for access by your staff from their desks (during work hours)?
  • 7. Are any of the following barred for access by your staff from their desks (during work hours)?
    49%
    47%
    43%
    47%
    N=575, March 2010
  • 8. The Seesaw
    Collaborate &
    Innovate
    Key Driver:
    better use of shared knowledge
    75%
  • 9. The Seesaw
    Control &
    Secure
    Biggest Impediment:
    corporate culture
    40%
  • 10. The Seesaw
    Control &
    Secure
    Collaborate &
    Innovate
    Key Driver:
    better use of shared knowledge
    Biggest Impediment:
    corporate culture
    75%
    40%
  • 11. 27%
    18-30
    Twitter is an important rapid-feedback tool for business use, not a time-waster
    17%
    31-45
    7%
    >45
    N=573 “Agree” or “Strongly agree”
    May 2009
  • 12. 27%
    18-30
    Twitter is an important rapid-feedback tool for business use, not a time-waster
    17%
    17%
    31-45
    18%
    7%
    >45
    15%
    N=568 “Agree” or “Strongly agree”
    March 2010
  • 13. 18-30
    17%
    Twitter is an important rapid-feedback tool for business use, not a time-waster
    31-45
    18%
    45%
    Think it is a time waster
    >45
    15%
    N=568 “Agree” or “Strongly agree”
    March 2010
    N=568 “Disagree” or “Strongly disagree”
    March 2010
  • 14. E2.0 Importance
    How do you feel about the following statements?
    58%
    Agree or strongly agree
    N=568, March 2010
  • 15. E2.0 Importance
    How do you feel about the following statements?
    60%
    Agree or strongly agree
    47%
    disagree or strongly disagree
    51%
    disagree or strongly disagree
    54%
    disagree or strongly disagree
    N=568, March 2010
  • 16. E2.0 Importance
    How do you feel about the following statements?
    68%
    Agree or strongly agree
    53%
    Agree or strongly agree
    61%
    Agree or strongly agree
    56%
    Agree or strongly agree
    N=568, March 2010
  • 17. Your
    Partners
    Your
    Staff
    • Team sites, blogs, expertise finders,
    micro-blogs, wikis,
    collaboration tools
    Your
    Business
    Your
    Suppliers
    Your
    (existing)
    Customers
    Your
    Website
    External
    Internal
  • 18. The Key to Implementation
    Executives need to understand the difference between playing around on Facebook and building a true collaborative infrastructure for their organization.
  • 19. For most executives, social media is scary.
  • 20. E2.0 Importance
    In your view, how critical is Enterprise 2.0/external social media to your organization’s overall business goals and success?
    Enterprise 2.0 (internal)
    29% “Imperative” or “Significant”
    External 2.0 (social media)
    21%
    N=568, March 2010
  • 21. Drivers – external social media
    Which THREE of the following would you say are the key drivers for use of external social media in your organizational unit?
    Marketing
    Customer Feedback
    Staff Research
    N=568, March 2010
  • 22. Page 22
    Crowd sourcing
  • 23. Drivers – internal social media
    Which THREE of the following would you say are the key drivers for internal social media/collaboration/Enterprise 2.0 in your organizational unit?
    Knowledge Sharing
    Team Collaboration
    Project Coordination
    N=568, March 2010
  • 24. Which THREE of these are the biggest impediments to wider implementation of Enterprise 2.0 in your organization?
    Inhibitors
    Lack of Understanding
    Corporate Culture
    Cost
    10+ employees (656)
    May2009
  • 25. How important is it in your organization to demonstrate an ROI for Enterprise 2.0 investments?
    Justification
    50% still looking for hard RoI
    10+ employees (656)
  • 26. What is your organization's current approach to Enterprise 2.0?
    Adoption
    Restricted
    47%
    Encouraged
    10+ employees (656)May 2009
  • 27. Which group is the PRIMARY driver of Enterprise 2.0 in your organization?
    Drivers – people
    Driven from bottom up not top down
    10+ employees (656)
    May 2009
  • 28. In your organization, which departments are STRONG users of Enterprise 2.0 functionality?
    Drivers - departments
    The geeks are in the lead –
    for now
    10+ employees (656)
  • 29. Collaboration
    Collaboration
    ‘If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.’ — George Bernard Shaw
  • 30. “If HP knew what HP knows, we would be three times more profitable.”
    -- Lew Platt, CEO HP, 1992 to 1999
  • 31. Which THREE of the following document collaboration tools would you say are the most used by your team or within your business unit?
    Collaboration
    40% still using marked up paper copies as “most used”
    And most of us are still playing email ping-pong
    and struggling with Word!
    10+ employees (656)
    May 2009
  • 32.
  • 33. Which THREE of the following benefits would most likely justify a spend on collaboration tools within your organization?
    Collaboration
    Knowledge sharing
    Efficiency
    Timelines
    Travel costs
    10+ employees (656)
    May 2009
  • 34. Which collaboration platform do you use MOST for team/project sites?
    Collaboration platforms
    42% use SharePoint team-sites
    10+ employees (656)
    May 2009
  • 35. How will your spending on Enterprise 2.0 technologies in the next 12 months compare with the previous 12 months?
    Spend
    Spending up in all areas
    10+ employees (656)
    May 2009
  • 36. What is your organization's budget to access or implement Enterprise 2.0 functionality?
    Spend
    24% are spending serious money on this stuff
    10+ employees (656)
    May 2009
  • 37. Is E2.0 the future face of all Enterprise Applications?
    Page 37
  • 38. How important is it (or would it be) to you that your ECM suite offers a full range of Enterprise 2.0 capabilities?
    ECM’s Role
    40% consider it important that E2.0 is part of their ECM suite
    10+ employees (656)
    May 2009
  • 39. Collaboration without governance is a recipe for disaster.
    Sign-off for press releases & website
    Sign off for blogs
    and forums
    20%
    80%
  • 40. Governance – content types
    How are the following content types managed and archived in your organization - % “Unmanaged”
    Twitter and blog posts not
    archived in 80+% of organizations using them
    – but neither are instant messages!
    - and emails 39% “unmanaged”
    N=604 March 2010
    Normalized for “Not Applicable”
  • 41. “Is there a policy in your organization related to how employees interact with external social networking tools?”64% No
  • 42. Does your organization have a specific policy or guidance on the USAGE and/or CONTENT of the following technologies?
    Governance
    70% have no policies on Web 2.0 or Enterprise 2.0
    Whereas 88% have AUP for email
    10+ employees (656)
    May 2009
  • 43. Which of the following best describes your organization’s policy regarding PUBLIC-FACING Blogs and Forums?
    Governance - blogs
    47% discourage staff from public blogs - although 13% have official CEO or Marketing blogs
    10+ employees (656)
    May 2009
  • 44. Does your organization have sign-off procedures for CONTENT published in the following places?
    Governance - approvals
    Corporate image and messaging may be at risk
    10+ employees (656)
    May 2009
  • 45. ?
  • 46. Risk?
  • 47. About AIIM
    We are the community that provides education, research, and best practices to help organizations find, control, and optimize their information.
    Classroom, in-house and online. 1, 2 & 4-day courses
    www.aiim.org.uk
    Page 47
  • 48.
  • 49. AIIM State of ECM Industry 2009
    Download the reports free from: www.aiim.org/research
    Doug Miles
    Director Market Intelligence, AIIM
    doug.miles@aiim.org.uk
    Blog: ECM by numbers (Typepad)
    Peggy Winton
    VP, AIIM
    pwinton@aiim.org