Latest AIIM research reveals trends and drivers for adoption of E2.0 technologies. Describes the confusion that exists around Social Networking outside the firewall and Collaboration practices for
Latest AIIM research reveals trends and drivers for adoption of E2.0 technologies. Describes the confusion that exists around Social Networking outside the firewall and Collaboration practices for knowledge share inside the firewall.
So how many of you have barred access in your organization to these kinds of sites? Facebook? You Tube? Twitter?
Well, this is very fresh data, and nearly half of companies are concerned about staff usage of social sites from work, mostly with time wasting, but in the case of YouTube with bandwidth, and inappropriate material, and general misuse.
So, the title of this presentation is “Collaboration and Enterprise 2.0 - work-meets-play or the future of business?“ and here we would seem to have the answer already - on slide 12! In fact, some would say “It already has“
And yes, 60% find things easier to find on the web than on their internal systems, but actually, people aren’t really expecting to use the same tools for work as they do at home, and email isn’t really about to be taken over by social media messaging (despite what Gartner say, although they were talking about 2014!) , and most people are very wary of exposing their personal details. Apologies for some of the double negatives here….
Definitely depends on what age group you ask.And most people think there is a risk to confidentiality, of over-investment of time, poor separation between social and work, and time-wasting during working hours. Now I’m not trying to say this stuff isn’t going to become more and more important. What I’m showing is that there is a big resistance to change, and that some of the issues on personal social networking have created a negative effect as regards persuading people about business social networking. There is a very wide separation out there right now, as we move from the evangelist phase to the early adopters. This is something we have particularly seen in our surveys over the last 3 years.
So I think we need to be clearer when we are talking about External social networking and Web 2.0, which are largely about marketing and market communication, and Internal Enterprise 2.0 which is much more about sharing knowledge and collaborating, and also communication between staff, and between management and staff. And also between your immediate partners, suppliers and existing customers.
For most executives, social media is scary. But so was email when it first came out Especially as most executives are a bit older, and they see what their children are doing on Facebook and Twitter and they go Woahh! Why would I want to be doing that inside my business?
Having made that differentiation, many companies in our survey consider both to be quite important to their business.
All of these are potential uses of external social media. As I’ve said, most are about Marketing, in it’s widest sense of both communicating to the customer base and listening to it. But as a knowledge resource its important – even things like Trip Advisor have value to travelling staff. Now just to say in passing that there are also some great applications that put otherwise labour-intensive business processes out there on the web. Making use of crowd-sourcing and ideas-sourcing, customer self-service portals, and customer-provided support forums and FAQs. There are lots of people out there in the world who’ll do work for you for very little reward as an alternative to watching daytime TV.
This is an application I got from AndrewGilboy of Oracle. Explain: the Guardian newspaper forced the government to release scanned images of all of the expense claims of UK Members of Parliament under Freedom of Information rules. The Guardian knew that there was some really bad stuff going on, but there were nearly half a million of these forms. So they asked readers to go take a look at the forms for their local MP, and they uncovered some really whacky claims, and enough truly corrupt ones to put 3 MPs into court.
Now the primary concept of Web 2.0 is “user contributed content” and when we bring that inside the organization, what we’re trying to achieve is better shared knowledge, team collaboration, and project coordination using websites as repositories for project documents and comments. We also see the idea of an electronic version of the company notice board, and some of the traditional functions of the printed staff newsletter. But all of these other things have useful possibilities ………….
So, lets dig a little deeper into Collaboration. I rather like this quote from George Bernard Shaw, the author.
Now here’s an interesting thing. If you open SAP or GreatPlains or Oracle Apps these days, you’re likely to be looking at a collaboration interface before you dig into the transactional stuff This is a GreatPlains mash-up with SharePoint. But where’s that going to put all the documents and stuff?....
If you take nothing else away from this presentation, go back to your base and create an acceptable staff use policy for Facebook, U-Tube and Twitter. As a minimum it needs to say “Staff contributions to non-official sites are their personal responsibility and do not reflect corporate views or attitudes”
So yesterday we launched AIIM 2.0, and the first application in the new beefed up Buyer’s Guide – with star rating style user feedback – is Enterprise 2.0.
Are any of the following barred for access by your staff from their desks (during work hours)?
Are any of the following barred for access by your staff from their desks (during work hours)? 49% 47% 43% 47% N=575, March 2010
The Seesaw Collaborate & Innovate Key Driver: better use of shared knowledge 75%
The Seesaw Control & Secure Biggest Impediment: corporate culture 40%
The Seesaw Control & Secure Collaborate & Innovate Key Driver: better use of shared knowledge Biggest Impediment: corporate culture 75% 40%
27% 18-30 Twitter is an important rapid-feedback tool for business use, not a time-waster 17% 31-45 7% >45 N=573 “Agree” or “Strongly agree” May 2009
27% 18-30 Twitter is an important rapid-feedback tool for business use, not a time-waster 17% 17% 31-45 18% 7% >45 15% N=568 “Agree” or “Strongly agree” March 2010
18-30 17% Twitter is an important rapid-feedback tool for business use, not a time-waster 31-45 18% 45% Think it is a time waster >45 15% N=568 “Agree” or “Strongly agree” March 2010 N=568 “Disagree” or “Strongly disagree” March 2010
E2.0 Importance How do you feel about the following statements? 58% Agree or strongly agree N=568, March 2010
E2.0 Importance How do you feel about the following statements? 60% Agree or strongly agree 47% disagree or strongly disagree 51% disagree or strongly disagree 54% disagree or strongly disagree N=568, March 2010
E2.0 Importance How do you feel about the following statements? 68% Agree or strongly agree 53% Agree or strongly agree 61% Agree or strongly agree 56% Agree or strongly agree N=568, March 2010
E2.0 Importance In your view, how critical is Enterprise 2.0/external social media to your organization’s overall business goals and success? Enterprise 2.0 (internal) 29% “Imperative” or “Significant” External 2.0 (social media) 21% N=568, March 2010
Drivers – external social media Which THREE of the following would you say are the key drivers for use of external social media in your organizational unit? Marketing Customer Feedback Staff Research N=568, March 2010
Drivers – internal social media Which THREE of the following would you say are the key drivers for internal social media/collaboration/Enterprise 2.0 in your organizational unit? Knowledge Sharing Team Collaboration Project Coordination N=568, March 2010
Which THREE of these are the biggest impediments to wider implementation of Enterprise 2.0 in your organization? Inhibitors Lack of Understanding Corporate Culture Cost 10+ employees (656) May2009
How important is it in your organization to demonstrate an ROI for Enterprise 2.0 investments? Justification 50% still looking for hard RoI 10+ employees (656)
What is your organization's current approach to Enterprise 2.0? Adoption Restricted 47% Encouraged 10+ employees (656)May 2009
Which group is the PRIMARY driver of Enterprise 2.0 in your organization? Drivers – people Driven from bottom up not top down 10+ employees (656) May 2009
In your organization, which departments are STRONG users of Enterprise 2.0 functionality? Drivers - departments The geeks are in the lead – for now 10+ employees (656)
Collaboration Collaboration ‘If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.’ — George Bernard Shaw
“If HP knew what HP knows, we would be three times more profitable.” -- Lew Platt, CEO HP, 1992 to 1999
Which THREE of the following document collaboration tools would you say are the most used by your team or within your business unit? Collaboration 40% still using marked up paper copies as “most used” And most of us are still playing email ping-pong and struggling with Word! 10+ employees (656) May 2009
Which THREE of the following benefits would most likely justify a spend on collaboration tools within your organization? Collaboration Knowledge sharing Efficiency Timelines Travel costs 10+ employees (656) May 2009
Which collaboration platform do you use MOST for team/project sites? Collaboration platforms 42% use SharePoint team-sites 10+ employees (656) May 2009
How will your spending on Enterprise 2.0 technologies in the next 12 months compare with the previous 12 months? Spend Spending up in all areas 10+ employees (656) May 2009
What is your organization's budget to access or implement Enterprise 2.0 functionality? Spend 24% are spending serious money on this stuff 10+ employees (656) May 2009
Is E2.0 the future face of all Enterprise Applications? Page 37
How important is it (or would it be) to you that your ECM suite offers a full range of Enterprise 2.0 capabilities? ECM’s Role 40% consider it important that E2.0 is part of their ECM suite 10+ employees (656) May 2009
Collaboration without governance is a recipe for disaster. Sign-off for press releases & website Sign off for blogs and forums 20% 80%
Governance – content types How are the following content types managed and archived in your organization - % “Unmanaged” Twitter and blog posts not archived in 80+% of organizations using them – but neither are instant messages! - and emails 39% “unmanaged” N=604 March 2010 Normalized for “Not Applicable”
“Is there a policy in your organization related to how employees interact with external social networking tools?”64% No
Does your organization have a specific policy or guidance on the USAGE and/or CONTENT of the following technologies? Governance 70% have no policies on Web 2.0 or Enterprise 2.0 Whereas 88% have AUP for email 10+ employees (656) May 2009
Which of the following best describes your organization’s policy regarding PUBLIC-FACING Blogs and Forums? Governance - blogs 47% discourage staff from public blogs - although 13% have official CEO or Marketing blogs 10+ employees (656) May 2009
Does your organization have sign-off procedures for CONTENT published in the following places? Governance - approvals Corporate image and messaging may be at risk 10+ employees (656) May 2009
About AIIM We are the community that provides education, research, and best practices to help organizations find, control, and optimize their information. Classroom, in-house and online. 1, 2 & 4-day courses www.aiim.org.uk Page 47
AIIM State of ECM Industry 2009 Download the reports free from: www.aiim.org/research Doug Miles Director Market Intelligence, AIIM email@example.com Blog: ECM by numbers (Typepad) Peggy Winton VP, AIIM firstname.lastname@example.org