Your SlideShare is downloading. ×
  • Like
Sales and marketing 2.0 platform
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Sales and marketing 2.0 platform


Test for embed code.

Test for embed code.

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Sales and Marketing Insights Platform
    Paul Wilson
  • 2. Sales and Marketing Ecosystem
    Clsoed loop Sales and Marketing
    From anonymous site
    traffic on
    data continues through the
    Inbound and Automation platforms
    through to
  • 3. Main Components of Lead Development
    Ongoing Development
    Conversion tools for New Visitors
    Campaigns to Source New Database Names
    Email delivery and tracking
    Lead Nurture Plan
    • Multi-step segmented process
    • 4. Uses all channels of approach
    • 5. Leverages marketing assets
    Landing Pages
    Targeted Banner Ads
    Social Media Presence
    • Blog, Twitter, LinkedIn
    Email Outreach
    • Complete tracking
    • 6. Integrated follow up
    • 7. Behavioural scoring
  • Hubspot Overview
  • 8. Hubspot Overview
    How does your site stack up against the Competition?
    Compare Overall Website Grades for SEO effectiveness with the Competition
    • Monitor the overall effectiveness of your strategy vs the competition
    • 9. Measure the improvements gained through brand/marketing investment
  • Hubspot Overview
    Are you getting more pages ranked by Google?
    Compare Number of Pages Ranked for SEO against the Competition
    • Add more content to increase the draw to your site
    • 10. Monitor the completion for changes in tactic
  • Hubspot Overview
    Is the volume of traffic to your site growing?
    Compare Traffic Ranks
    • The real measure is in the traffic
    • 11. In this measure the lower the score – the better (measure is the site’s rank vs others)
  • Hubspot Overview
    How effective are your Marketing Campaigns?
    Direct Traffic Compared to Leads
    • Are the visitors to the site “converting” by completing forms on the site
    • 12. Conversion % (right hand axis) demonstrates the effectiveness of calls to action
    • 13. Direct Visit Traffic trending (non-search) measures marketing campaigns like banners
  • Hubspot Overview
    Are your SEO tactics paying off?
    Organic Search Traffic Compared to Leads
    • Measures the effectiveness of SEO optimizing in improving the “Get Found” factor
    • 14. Leveraging Hubspot to create real SEO traction would create an ever increasing trendline
    • 15. Overlay of conversion % indicates that some more dynamic calls to action are needed
  • Hubspot Overview
    Are you attracting readers to your Blog?
    Blog RSS subscribers
    • Corporate Blogs are the primary engine for dynamic SEO rich content
    • 16. Posts (flagged with #’s) impact subscribers
    • 17. Measure of comments indicates the relevance of the Blog post content
  • Hubspot Overview
    Is your reach growing?
    Measure of Reach
    • Hubspot integrates access to corporate Social Media Accounts to measure overall Reach
    • 18. Social Media monitoring provides support to execute an effective 2.0 Marketing Presence
  • Marketing Automation Overview
  • 19. Marketing Automation Platform
    Are you getting more names?
    Integrated Landing Pages
    • Calls to action connect to Landing Pages with marketing offers
    • 20. Integrations to ensure complete Lead data visibility
  • Marketing Automation Platform
    Do you have Lead Development Programs?
    Multi step Lead Development Offerings
    • Leads are enrolled by segment and score into appropriate Lead Development Campaigns
    • 21. Multi channel connections mean seamless flow of data on web, email, and social media activites
  • Marketing Automation Platform
    Are your email messages working?
    Email Delivery and Management
    • HTML emails delivered based on segments, score or other criteria
    • 22. Full insight into the effectiveness of the message based on full behavioural analytics for opens, clicks, etc.
  • 23. Campaign Information
    Is ROI a 4 letter word?
    Campaign Analytics
    • Aggregate all the key performance indicators on your Campaigns
    • 24. Using Campaign Hierarchies provide roll up insight on all your KPI’s
  • Detailed Lead Data
    Does your Sales Team know whoe the Real Prospects are?
    Lead / Contact level data
    • Arm your sales teams with real time data on all engagement activities of Leads and Contacts
    • 25. Create relevant scoring and grading methodologies within
    • 26. Customize workflows to ensure that your best prospects are ensured the proper sales attention
  • Insights Dashboard