CollaborationJohn Smith, VP of Collaboration
Aligning ONE Cisco to Architectures                                                                                  Sales...
Aligning ONE Cisco to Architectures   Market Segment                                 Architectural Plays                 C...
The Collaboration Market isMoving NowPresentation_ID   © 2009 Cisco Systems, Inc. All rights reserved.   Cisco Confidentia...
―All of the books in the world   contain no more information than is broadcast as video in a  single large American city i...
Collaboration MomentumGrowth of the Internet & VideoIn 2009 . . .                                                         ...
Collaboration MomentumGrowth of the Internet & VideoIn 2013 . . .                                                         ...
Collaboration MomentumAnd . . .                                                                                        The...
Collaboration MomentumDrivers of Business Video                                                                           ...
Collaboration Momentum Usage of Business Video>50% of ITDMs use video   for collaboration &       surveillance Source: Dat...
Collaboration MomentumUsage of Business Video50% of organizationsdeploy >1 video appSource: Datamonitor – The Network Pull...
Collaboration MomentumUsage of Business VideoCollaboration will be themost prolific app in the        future!Source: Datam...
Collaboration MomentumImportance of the Network        Top 3 Factors for a Better End-User Video Experience               ...
Collaboration MomentumImportance of the Network                                       Wait! . . . There’s more            ...
Collaboration MomentumImportance of the Network                                       Wait! . . . There’s more            ...
Collaboration MomentumImportance of the Network                                       Wait! . . . There’s more            ...
The Unified Consumer Device-to-Network Environment          © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confi...
IP Video                                                                   RTMB                HNAP                       ...
GSDBD Organizational Chart                                                        Denise Coley                            ...
Collaboration Buyers’ Priorities                                                             3 Transform the Business     ...
Collaboration Buyers’ Priorities          1 Reduce Costs        Savings range from 25% - 60%                              ...
Collaboration Buyers’ Priorities                 2 Increase Productivity        ROI increases from >50% - >150%           ...
Collaboration Buyers’ Priorities          3 Transform the Business        The benefits are transformational               ...
Collaboration Buyers’ Priorities                                                             3 Transform the Business     ...
US & Collaboration Accelerates Sales       1                                                           2                  ...
US & Collaboration Accelerates Sales        1                                                            2                ...
US & Collaboration Accelerates Sales        1                                                            2                ...
US & Collaboration Accelerates Sales        1                                                            2                ...
US & Collaboration Accelerates Sales         1                                                             2              ...
Vision                                     TelePresence         Next Generation Video Management          © 20011 Cisco Sy...
TMS                                                       • Monitor                Device                                 ...
• Trace issues               Network                                                     • Proactive & reactive           ...
• Usage              Reporting                                                   • Productivity                           ...
• CAC-BW, user, schedule              Medianet                                                    • Discovery             ...
• Real-time meetings              Immersive                                                   • Executive help desk       ...
• User controls              User Portals                                                 • Change management             ...
IT                          Help Desk                 Administrator       User                                            ...
© 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   38
01 cisco by p schmid
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  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • We can help reduce costs, because IT TCO pays for itself.Salire demonstrated OPEX savings ranging from 25% to 60% on everything from decreasing long distance charges to minimizing moves, changes and edits.
  • We can help increase productivity through collaboration and efficiency gains.Salire demonstrated ROI ranging from greater than 50% to more than 150% for companies with from one to more than twenty-five thousand employees. A maximum ROI of 157% was seen for companies with ten to twenty-five thousand employees.
  • And by helping with the first two priorities:by reducing costs and increasing productivity, we enable business priorities.This means transformational benefits as seen by financial gains of almost $40,000 per user per year through accelerating collaboration.Even more, Unicomm demonstrated sales increases via better contact management of more than $95,000/user/year!
  • By driving value and innovation, let’s help our clients reduce costs, increase productivity and transform their businesses.
  • UC & Collaboration accelerates sales!Sales order fulfillment is a three-step process consisting of:RoutingListening, andAction
  • First, the approval request is routed a phone.Cisco’s unified application environment with single number reach routes calls to desk- and/or mobile phones.
  • Next, the salesperson listens a description of the deal. Even text is converted into speech.
  • Finally, the approver takes action.The phone numbers are used to approve, deny, defer, append voice message, and speak to previous approver.
  • The value to the business is:Faster recognition of revenue,Increased productivity, and A better customer experience
  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  • 01 cisco by p schmid

    1. 1. CollaborationJohn Smith, VP of Collaboration
    2. 2. Aligning ONE Cisco to Architectures Sales Services Partners CDO CMO IBSG Operations Cisco Capital Finance Legal HR © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
    3. 3. Aligning ONE Cisco to Architectures Market Segment Architectural Plays Cross-Functional Alignment Service Provider IG NGN Sales Services Collaboration Partners Enterprise CDO Data Center CMO Commercial IBSG Borderless Network Operations Cisco Capital Small Business Small Business Finance Legal Consumer Consumer HR © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
    4. 4. The Collaboration Market isMoving NowPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
    5. 5. ―All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year.‖Carl SaganPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
    6. 6. Collaboration MomentumGrowth of the Internet & VideoIn 2009 . . . Video is about 33% of consumer internet trafficSource: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
    7. 7. Collaboration MomentumGrowth of the Internet & VideoIn 2013 . . . Video is expected to be > 91% of consumer internet trafficSource: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
    8. 8. Collaboration MomentumAnd . . . The Internet will be 400% larger!Source: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
    9. 9. Collaboration MomentumDrivers of Business Video Less travel Green imperative G ―Yers‖ The Inflection Mobile, dispersed workforce Point for Video Growth of video User driven IT and Web 2.0 GlobalizationSource: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
    10. 10. Collaboration Momentum Usage of Business Video>50% of ITDMs use video for collaboration & surveillance Source: Datamonitor – The Network Pull- Through Impact of Business Video © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
    11. 11. Collaboration MomentumUsage of Business Video50% of organizationsdeploy >1 video appSource: Datamonitor – The Network Pull-Through Impact of Business Video © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
    12. 12. Collaboration MomentumUsage of Business VideoCollaboration will be themost prolific app in the future!Source: Datamonitor – The Network Pull-Through Impact of Business Video © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
    13. 13. Collaboration MomentumImportance of the Network Top 3 Factors for a Better End-User Video Experience 1 Correct network architecture 2 QoS 3 Greater bandwidthSource: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
    14. 14. Collaboration MomentumImportance of the Network Wait! . . . There’s more While ~50% of respondents consider more advanced network capabilities as important ...Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
    15. 15. Collaboration MomentumImportance of the Network Wait! . . . There’s more Just 15% of ITDMs have conducted video network assessments!Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
    16. 16. Collaboration MomentumImportance of the Network Wait! . . . There’s more . . . and only 19% plan to!Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
    17. 17. The Unified Consumer Device-to-Network Environment © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
    18. 18. IP Video RTMB HNAP At home On the move Distributed Media Intelligence Unleash new experiences at-home, on-the-go via Cisco IP Video Architecture The Unified Consumer Device-to-Network EnvironmentTelephones Set-top Boxes PC & Camcorders Content Mgmt. Remote Smart Phones Web Tablets Off-Net Mobility Device Mgmt. Ethernet 802.1RJ11 DLNA, MoCA/HPNA 1 WiFi IP Managed Service Gateways © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
    19. 19. GSDBD Organizational Chart Denise Coley Director, GSDBD Emily Martinez-Stein Madison Gunter, III Rik Nelson Nancy-Jo Nunez Business Dev PM Business Dev Mgr Business Ops Mgr Strategic Ops Mgr GSDBD Cross Functional PartnersGarth Ken Chris Heather Teresa NikkiScully Carter Marin Warren Lopez WalkerRM Sales AM Sales Fed Channel Fed Channels SMB Director I&DCanada—Fed Govt QWEST Ops Ops Commercial UK Sales © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
    20. 20. Collaboration Buyers’ Priorities 3 Transform the Business 2 Increase ProductivityValue 1 Reduce Costs Innovation © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20
    21. 21. Collaboration Buyers’ Priorities 1 Reduce Costs Savings range from 25% - 60% OPEX Cost Savings Long Distance 25% Connectivity 30% Audio Conferencing 42% Maintenance 52% Changes 60%Source: Salire TCO Engagements Database; VTG CBT Analysis © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
    22. 22. Collaboration Buyers’ Priorities 2 Increase Productivity ROI increases from >50% - >150% ROI <1 61% Number of employees 1-5 111% (x1,000) 5-10 113% 10-25 157% > 25 129%Source: Salire TCO Engagements Database; VTG CBT Analysis © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
    23. 23. Collaboration Buyers’ Priorities 3 Transform the Business The benefits are transformational Annual Financial Benefits ($/user/yr) Increased Sales $95,600 Acceleration $39,200 Problem Solving $13,700 Seamless Info’ $4,200 IT Savings $3,300Source: Unicomm Consulting, Voice Con 2008 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23
    24. 24. Collaboration Buyers’ Priorities 3 Transform the Business 2 Increase ProductivityValue 1 Reduce Costs Innovation © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24
    25. 25. US & Collaboration Accelerates Sales 1 2 3 Route Listen ActSales and order fulfillment is a three-step process © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25
    26. 26. US & Collaboration Accelerates Sales 1 2 3 Route Listen ActFirst, the request is routed to a phone Cisco’s unified application environment with single-number reach routes calls to desk and/or mobile phones. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
    27. 27. US & Collaboration Accelerates Sales 1 2 3 Route Listen ActNext, the salesperson listens to the deal Even text is converted into speech. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27
    28. 28. US & Collaboration Accelerates Sales 1 2 3 Route Listen ActFinally, the approver takes action The phone’s numbers are used to approve, deny, defer, append a voice message, or speak to a previous approver. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28
    29. 29. US & Collaboration Accelerates Sales 1 2 3 Route Listen ActThe value to the business is: • Faster recognition of revenue • Increased productivity ($30M in sales, $15M in partner revenue), and • A better customer experience © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29
    30. 30. Vision TelePresence Next Generation Video Management © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30
    31. 31. TMS • Monitor Device • Update firmware Management • Manage assets TMS Network Immersive Reporting Medianet User PortalsDevice MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31
    32. 32. • Trace issues Network • Proactive & reactive Management • Predictive networks TMS Network Immersive Reporting Medianet User PortalsDevice MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32
    33. 33. • Usage Reporting • Productivity • Green (eco’ friendly) TMS Network Immersive Reporting Medianet User PortalsDevice MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33
    34. 34. • CAC-BW, user, schedule Medianet • Discovery • Media solutions TMS Network Immersive Reporting Medianet User PortalsDevice MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34
    35. 35. • Real-time meetings Immersive • Executive help desk Help Desk • Managed service TMS Network Immersive Reporting Medianet User PortalsDevice MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35
    36. 36. • User controls User Portals • Change management • Meeting calendar TMS Network Immersive Reporting Medianet User PortalsDevice MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36
    37. 37. IT Help Desk Administrator User TelePresence Next Generation Video Management TMS Network Immersive Reporting Medianet User PortalsDevice MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37
    38. 38. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38
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