Fierce Competitors
Brand Identity Design & Development
/ Capabilities Overview
v.2009-2010
Paul Wronski
Partner, Brand Design
203.506-0030
paul@fiercecompetitors.com
P L A Y L I K E A C H A M P I O N – L O O K T H E P A R T .
www.fiercecompetitors.com

Powerful brand identity design
As a full-service graphic design and brand development firm, we can assist you in
clearly and effectively communicating your brand to any audience across various
channels and media.
Fierce Competitors offers:
• Conceptual graphic design, executed by professionals with years of experience
creating [alternative revenue] brand-extension programs for some of America’s
biggest brands including: Visa®, PGA TOUR®, NBC, Sears®, and NASCAR®
• Focus group management
• Ease of brand licensing, implementation, and new graphic integration options
(branding guidelines, stationary and brochure design, arena/playing surface
artwork, and suggested uses upon apparel, etc.)
• Promotional campaign development [internal & external]
• Ongoing consultation
www.fiercecompetitors.com

Why revisit your athletics branding?
Many academic institutions have found that a proper revitalization of their graphic
brand quickly translates to enhanced and renewed affinity towards their respective
schools, and a strong increase in ‘new’ branded/licensed product sales. Supplemental
to merchandising opportunities, a bold, flexible, and definable mark also serves as
alluring PR material; attractive to both current and prospective students.
In short:
• It is a symbolic way to display a new enthusiasm for your school/institution
• Effective re-branding helps renew school spirit
• It affords the school/athletics department a more progressive
and modern visual identity
• It creates a consistent graphical representation for all teams and activities
(i.e. football, baseball, lacrosse, marching band etc.)
• It creates more opportunities for branded apparel in the marketplace
www.fiercecompetitors.com

Your brand – In the ‘me’ generation
Athletics marks carry an emotional and symbolic attachment to a university
community and fan base. While we understand a brand’s need to accurately reflect
the origin and integrity of your program, we also consider how others relate to your
brand. The most successful athletics brands draw a connection between the team/
school and the audience, creating a feeling of individual ‘ownership’ of the brand
(i.e. “this is me – this is who I am”). Our design process ensures relevant, creative
solutions that capture the essence of your institution and maximize stakeholder
acceptance, helping you stand out in the competitive marketplace.
Characteristics of successful brands:
• Strong connection to audience through leadership and recognition of authenticity
• Demonstration of quality through images, actions, and personal experiences
• Purposeful distinction from competition, in aesthetics and message
• Consistent clarity through cross-channel applications – interactivity is key
www.fiercecompetitors.com

A full-service graphic design firm
Graphic Design Services: Athletics Branding Services:
• Concept Development • Research & Development
• Sales/Communication Strategies • Focus Group Management
• Logo/Identity Design • Identity Brand Development
• Sales Promotion/Brochure Design • Wordmark/Type Designs
• Corporate Communication Design • Monogram Designs
• Packaging Design • Youthmarks Development
• Annual Report Design • Sports Facility Logos
• Advertising Design • Special Event/Anniversary Logos
• Editorial Design • Playing Surface Graphics
• Illustration and Short Copywriting • Identity Manual Design
• Typeface Design • Stationary Design
www.fiercecompetitors.com