Session 47_Bike Sharing in Chattanooga

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Implementing and Promoting Bicycle Sharing in Chattanooga, Tennessee, 2011
After 3 years of planning by a multisector partnership, Chattanooga, Tennessee, will launch a fixed bicycle-sharing system in early 2011. We describe strategies and processes used to bring this innovative transportation approach to a midsized Southeastern city. The socio-ecological model for health promotion, which recognizes multiple levels of individual, social and environmental influences on behavior, will be used to promote bicycling as a desirable means of transportation on surface streets.
Speakers: Kassi M. Webster, MPH, fellow in the Public Health Prevention Service, Centers for Disease Control and Prevention Philip Pugliese, MBA, Outdoor Chattanooga

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  • Introduction
  • Development of program in 2007TDOT Commuter Transportation Assistance Program – Partnership with CARTA$37,500 for two-year project.Assets – Selection of Bianchi MilanoHelmets, Locks
  • Model: Work with local employers to encourage employees to travel by bike.Corporate partners developedUnun, TVA, City of Chattanooga, smaller firms.Created brand, marketing presence “Green bikes”, Media coverageWhat worked: Group experience, social aspect, comfortable, convenient, safe.Demographics – Women, foreign born workers
  • Barriers to Use:2nd Year --- Convenience – not there everyday.Lack of commitment.Scalability to larger numbers.Fixed Units --- Automated lockers, fixed kiosk units
  • Locker System envisioned(Dasani Blue Bike Program) – Cycle Safe other locker companies
  • Introduction
  • Add summary of locations and/or map
  • Add summary of locations and/or map
  • Add summary of locations and/or map
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  • Not only focus on the individual, greater focus on the environmental and policy contexts of behavior, as well as social influences. Using comprehensive approach before and during bike share implementation to facilitate usage.Using this approach for before and during bike share implementation.
  • Bike safety classesGroup rides with instruction
  • Bike2Lunch program271 rides since AprilOlder adult bicycling programs
  • Give tips for access to showers, allowing time, etcProvide advice and technical assistanceEngage worksite wellness coordinators with Bike2Lunch & bike share promotion
  • Media outreachActive Living & Transportation NetworkBike Valet
  • And other policy briefs as needed, using data and focus group results. 3-foot lawComplete Streets policies
  • Target list edited as needed based on response, interest and participant diversity. Some pre-existing groups, some general population recruitment
  • Most common responses (90 total)Walk = 20%Bike = 20%Gym = 14%Run = 11%Other = 35%
  • Most common responses (74 total)Exercise/ Health related= 28%Exercise = 9%Low impact exercise = 4%Incorporate exercise = 4%Exercise - muscles = 4%Exercise alternative = 3%Transport-related= 22%Transport = 11%Fast transport = 11%Social opportunities = 11%Community connection = 9%
  • Most common responses (135 total)Traffic/Safety = 13%Bike Racks/ Storage = 10%Shower access = 11%Time = 11%Confidence = 8%Weather = 7%Carrying items = 7%Infrastructure = 7%Hygiene = 6%Hair/ Clothing = 5%
  • Most common responses (81 total)Errands = 16%Commute = 11%Go to/ ride in Park = 10%Would not consider = 9%Food = 7%Festival = 7%
  • Would consider, but not able to do it.
  • Positive perception, such as saying they are awesome, cool, brave, etc. and/ or they respect or admire them. They are doing something positive.Most common responses (77 total)Generally positive = 22%They don’t know/ don’t follow the rules = 18%Fear for their safety = 9%Want them to be visible = 8%Dedicated = 8%Sweaty = 6%
  • Most common responses (84 total)Give room = 29%They need to follow rules of the road = 19%Understand because of bicycling experience = 15%Irritated when backs up traffic = 13%They need to be visible = 11%
  • Most common responses (100 total responses)Traffic safety = 17%Lack of/ Insufficient bicycling infrastructure = 17%Road conditions = 13%Bicyclists not following the rules = 7%Hills = 7%
  • Quotes for bicyclists not following/ knowing the rules
  • Most common responses (69 total responses)It’s not difficult = 20%Bike/ ped conflict on Riverwalk = 14%The stop/ start in the downtown = 10%Lack of infrastructure = 10%Mountain Bike = 7%Knowing routes to take = 6%Other = 10%
  • *** 27% related to education and awareness on both sides.Most common responses (131 total responses)Bike lanes = 13%Bicyclist education = 13%Motorist education = 7%Public awareness = 7%Bike routes = 7%Traffic calming = 6%Separate bike facilities = 6%*Access to bikes = 3%
  • Series of 5 questions that made up a safety index: How confident are you in your personal abilities to ride a bicycle safely in Chattanooga?How safe is the Chattanooga downtown for cyclists?How safe is North Chattanooga for cyclists? How safe are the surrounding residential areas for cyclists?How safe are the surrounding non-residential areas for cyclists?Answers range: Not at all, Somewhat, Moderately, Very, Completely
  • Not enough bike lanesNot enough safe bike parking
  • DriversBicyclists
  • Good for bike share because that’s where it’s starting
  • Bicycling for recreation seems to be more accepted by general population – use this to introduce bicycling for transportation. Bike/ ped interaction on Riverwalk is an issue
  • Have high respect for bicycle commuters
  • Bike sharing may create a greater demand for bike lanes or facilities to separate bikes from cars.Focus group findings reveal that bike lanes are important, whether for perception of safety or for increasing separation from cars so that cars can safely pass. Roads should be cleaned of debris for bicyclist safety, and to prevent damage to bicycle tiresWith the bike share, will be able use GPS data to determine which roads most used – priorities.
  • Use partnership to leverage resources to create a public awareness campaign aimed at both drivers and bicyclistsPut a face and voice to the bicyclists
  • Shower accessOffer on site safety classesCreate newsletter/ listserv to keep them informed and trade ideasOffer bike share promotion ideas
  • Offer discounted passes for the Incline Railway to bike commuters on Lookout MountainParks to not ban children on bikes or make additional areas to support
  • Focus Group results:Convene ALTN partners to discuss results,Release results – ALTN website, press release, journal article/ white paper,Create fact sheets/ policy briefs as needed.
  • Session 47_Bike Sharing in Chattanooga

    1. 1. Philip Pugliese, MBA Outdoor Chattanooga Kassi M. Webster, MPH CDC/Outdoor Chattanooga Christopher J. L. Cunningham, PhD The University of Tennessee at Chattanooga
    2. 2. The findings and conclusions in this report are those of the author(s) and do not necessarily represent the official position of the Centers for Disease Control and Prevention.
    3. 3.  Why bike sharing?  Early “bike sharing” in Chattanooga  Chattanooga’s bike share process  Promotion of bicycling at multiple levels  Bicycling focus group results  Next steps
    4. 4.  Attendees should be able to 1) Identify opportunities and strategic partnerships for bicycle sharing 2) Identify a process for implementing bicycle sharing 3) Identify a funding mechanism for purchasing a bicycle-sharing system 4) Use the socio-ecological model to identify strategies at multiple levels to increase bicycling
    5. 5. Create opportunities for a true multi-modal continuum of transportation options
    6. 6. Provide a public bicycle share system within urban boundaries to improve air quality, public health and quality of life
    7. 7. Lyndhurst Foundation $100,000
    8. 8. Lyndhurst Foundation $100,000 Centers for Disease Control & Prevention $200,000
    9. 9. Lyndhurst Foundation $100,000 Centers for Disease Control & Prevention $200,000 U.S. Department of Energy $281,000
    10. 10. Lyndhurst Foundation $100,000 Centers for Disease Control & Prevention $200,000 U.S. Department of Energy $281,000 Federal Transit Administration $2,075,000
    11. 11.  Health programs should impact multiple levels of influence
    12. 12.  Strategies that increase knowledge and skills
    13. 13.  Social networks to support and promote bicycling
    14. 14.  Bike2Lunch appears to be successful in: ◦ engaging beginners into bicycling using the group ride approach ◦ increasing consideration of bicycling for transportation ◦ increasing knowledge of safe bicycling in traffic from before to after participation
    15. 15.  Top choice of what would make it easier to bike during the work day… Bike Access
    16. 16.  Promote and encourage bicycling among worksites and the University
    17. 17.  On a broader level, increase community awareness, cohesion and support of bicycling
    18. 18.  Local and state policies
    19. 19.  Get a pulse on community’s view of bicycling for recreation and transportation – what are the priorities for Chattanoogans?  Use findings to: ◦ Guide bike share development and marketing ◦ Support bicycling related policies ◦ Increase awareness among partners ◦ Support and design other programs
    20. 20.  Downtown employers  Downtown dwellers  University Students
    21. 21.  Nine focus groups between March and July  5 with downtown workers  3 with downtown dwellers  1 with UTC students ◦ Total = 56 participants ◦ Range of 2-9 per session
    22. 22.  Survey Demographics (54 surveys) ◦ Race/ Ethnicity  White = 39 (80%)  African American = 9 (18.3%)  Hispanic = 1 (2%) ◦ Majority female (63%) ◦ Average (M) age = 35.07 years  SD = 12.00 years  Range 20 – 60 years
    23. 23.  Participants ride a bike 7.6 rides/month, on average ◦ 26% ride zero times/month ◦ 50% ride ≤ 5 times/month  6.7% would not consider cycling for transportation at all
    24. 24.  Coded according to themes (in Excel)
    25. 25. Walk 20% Bike 20% Gym 14% Run 11% Other 35%
    26. 26. Exercise/ health 28% Transport 22% Social 11% Community 9% Other 30%
    27. 27.  “You miss so much of your community. In your car you’ve got the music on, you’re not paying attention to what’s going on around you. You don’t see the new business that opened up or the new construction that’s happening. …You’ll drive right by it and end up at work and somebody’s talking about how they heard on the news that they’re building such and such over in downtown and you’re like I just drove by there and didn’t see that. You don’t recognize it. But on your bike, I guarantee you’ll recognize it.”
    28. 28. Traffic/ safety 13% Bike racks/ storage 10% Show er access/ hygiene 17% Time 11% Confidence 8% Weather 7% Carrying items 7% Infrastructure 7% Other 20%
    29. 29.  “In terms of commuting, that puts the bikes on the road at the peak of traffic when people are in a hurry.”  “If you knew it in advance, you could dress appropriately. But if it’s just on a whim, I don’t know that one of us office workers could jump on a bike.”
    30. 30. Errands 16% Commute 11% Go to/ ride in park 10% Would not 9%Food 7% Festiv al 7% Other 40%
    31. 31.  “I’m not going to carry my personal bike in here to do that [errands], but I think what ya’ll are talking about doing is having them down there and you can go grab one. I would be more likely to do that if it were that convenient.”
    32. 32.  “… I’d love to get a backpack or a basket or something and ride down there to run a few errands. … It’s just a couple of miles and would be so good for me and I could leave the car in the garage. But that section of Brainerd Road is just too dangerous. They’re driving too fast or texting and eating. I’d get whacked out the first day. Ya’ll would read about me on the Chattanoogan.com.”
    33. 33. Generally positiv e 22% They don't know / follow rules 18% Fear for their safety 9% Want them to be v isible 8% Dedicated 8% Sw eaty 6% Other 29%
    34. 34.  “My favorite commuter wears a giant Elmer Fudd hat and has all this hair and he drives by and I just think “you’re awesome.”  “It’s not so much that they are on a bike, but how they are using the bike that colors our perception.”
    35. 35. Giv e room 29% They need to follow rules of the road 19% Understand because of ow n cycling experience 15% Irritated w hen it backs up traffic 13% They need to be v isible 11% Other 13%
    36. 36.  “…before I commuted some, you get behind them and it’s like I’m in a hurry and I have that moment of ah, when am I going to get past them. After being in the shoes of the cyclist who’s riding whether it’s for recreation or commuting or whatever, I try to have a lot more patience because I understand what it’s like to be in those shoes and that’s great that they’re out there doing it as opposed to sitting around.”
    37. 37.  “Even being a cyclist, when you’re driving your car and your on a lane where you can’t pass, it is frustrating and I completely understand that. Great, you’re out driving your car or riding your bike, but in certain situations it sucks.”  “Sometimes you’ll see those people on bikes and they’re in the middle of the street like they’re a car.”
    38. 38. Traffic safety 17% Lack of bicycling infrastructure 17% Road conditions 13%Bicyclists not follow ing rules 7% Hills 7% Other 39%
    39. 39.  “…one thing that hinders advancement and people getting used to bikes, I usually see people when they first start out riding that they’re so terrified of riding on the road that they ride strictly on the sidewalk. And that’s horrible and it ruins it for everybody because it gives cars the perception that people are supposed to be on the sidewalks.”
    40. 40.  “Unless we have people who bike with people who don’t bike, you’ve got to get those two groups together. There’s the etiquette and things that people don’t understand.”
    41. 41. Bike lanes 13% Bicyclist education 13% Motorist education 7% Public aw areness 7% Bike routes 7% Traffic calming 6% Separate bike facilities 6% Access to bikes 3% Other 38%
    42. 42.  “There are a lot of unanswered questions for me anyway, I haven’t studied the bike laws or the rules, but there are a lot of unanswered questions about what I’m allowed to do and what I’m not allowed to do.”
    43. 43.  “I don’t need some place where I put my bike rack on my car and drive my bike to some place to ride my bike, I just want to ride my bike. But whether it’s true or not, I have the general sense that that’s the attitude, if you want to ride your bike, you go away to do it.”
    44. 44.  Overall perceived safety in Chattanooga ◦ Scale of 1-5 (1=Not at all, 5 = Completely) ◦ M = 2.72, between Somewhat and Moderately in overall perception of safety  SD= 0.71
    45. 45.  Infrastructure www.pedbikeimages.org photo by Dan Burden www.pedbikeimages.org
    46. 46.  Education & Enforcement www.bikepedimages.org by Margaret Gibbs
    47. 47.  Downtown, North Chattanooga are most bike friendly http://www.panoramio.com/photo/8817172
    48. 48.  Shower/ Hygiene issues
    49. 49.  Bicycling for recreation seems to be more accepted by general population Photo from www.americantrails.org
    50. 50.  Bicycle commuters are “awesome”
    51. 51.  Increase and maintain bicycling infrastructure
    52. 52.  Create public awareness campaign on the rules of the road http://www.knoxtrans.org/plans/bikeprog.htm
    53. 53.  Convene worksite wellness coordinators to discuss how they can promote/ enable bike share use
    54. 54.  Policy recommendations ◦ Complete Streets ◦ Enforcement of 3-foot law ◦ Localized policies to support  Transit  Parks and recreation
    55. 55.  Use focus group results  Installation of bike share system downtown  Member recruitment and encouragement  Evaluation of usage and tactics
    56. 56. ppugliese@outdoorchattanooga.com kassi@outdoorchattanooga.com

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