Hamilton Pwpb Session 1


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Intro to Session 1. Communication That Works. Results of ActionMedia.org's focus groups on messages that resonate on smart growth and climate change across the public spectrum. Also, a short story of how a WalkSanDiego was able to get a protected crosswalk designed and built quickly.

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Hamilton Pwpb Session 1

  1. 1. Communication That Works <ul><li>Andy Hamilton, WalkSanDiego </li></ul><ul><li>Molly O’Reilly, Idaho SRTS </li></ul><ul><li>Ian Thomas, PedNet Coalition </li></ul><ul><li>Wendy Landman, WalkBoston </li></ul>
  2. 2. California Focus Group Study <ul><li>ActionMedia.org </li></ul><ul><li>Issue: Setting Regional GHG Targets </li></ul><ul><li>Conclusion: Get personal. </li></ul>
  3. 3. Address Outcomes <ul><li>Talk about results </li></ul><ul><li>Impact on people’s daily lives </li></ul><ul><ul><li>Taxpayer costs </li></ul></ul><ul><ul><li>Individual health </li></ul></ul><ul><ul><li>Transportation choices </li></ul></ul><ul><ul><li>Access to jobs, opportunities </li></ul></ul><ul><ul><li>Open space and farm preservation </li></ul></ul>
  4. 4. Avoid “Greater Good” Angle <ul><li>People care about health, financial well-being, and quality of life. </li></ul><ul><li>Environment is a secondary concern, if at all. </li></ul>
  5. 5. Point to Known Examples <ul><li>“Shouldn’t every main street be as accessible as La Jolla Blvd?” </li></ul>
  6. 6. “ Portland is so nice because of effective policies it adopted.”
  7. 7. “ Every school can have public art like you see at Rosa Parks Elementary.”
  8. 8. Appeal to Values, Avoid Hot Buttons <ul><li>Bad: “Low-income people should enjoy the benefits too.” </li></ul><ul><li>Good: “ Everyone should share in the benefits.” </li></ul><ul><li>Bad: “Drivers can sacrifice a little to give walkers and bicyclists a break.” </li></ul><ul><li>Good: “All users of the street deserve the right to travel safely.” </li></ul>
  9. 9. Avoid Jargon <ul><li>Affordable housing </li></ul><ul><li>Social equity </li></ul><ul><li>Transit oriented development </li></ul><ul><li>Traffic calming </li></ul><ul><li>Mixed uses </li></ul><ul><li>GHG emissions </li></ul>
  10. 10. Use Common Language <ul><li>Homes people can afford </li></ul><ul><li>Fairness </li></ul><ul><li>Development that takes advantage of transit </li></ul><ul><li>Traffic that’s slow enough to allow comfortable walking or biking </li></ul><ul><li>Neighborhoods where you can walk to stores, schools, parks, the library </li></ul><ul><li>Air pollution </li></ul>
  11. 11. Talk About the Local Economy <ul><li>Efficient, affordable transportation (one-car vs. two-car family) </li></ul><ul><li>Jobs closer to home (but not the reverse) </li></ul><ul><li>Compact, walkable neighborhoods have 20% lower infrastructure costs. </li></ul><ul><li>The same house in a walkable neighborhood is worth 20% more. </li></ul><ul><li>Revitalizing Main Street will attract millions in private investment (better stores). </li></ul>
  12. 12. Call for Leadership <ul><li>Embolden local officials to talk in plain terms about making the city better for all. </li></ul><ul><li>Voters expect their electeds to work with neighboring communities to make the area a better place to live and work. </li></ul>
  13. 13. “ Study Up Show Up Speak Up” First Example: Advocating for Protected Crosswalk
  14. 14. WalkSanDiego Track Record <ul><li>Frequent appearances at City Council </li></ul><ul><li>Presentations to local groups </li></ul><ul><li>Built rapport with both of these </li></ul>
  15. 15. The Issue: Adams Avenue <ul><li>WalkSanDiego asked to intervene </li></ul><ul><li>8,300 vehicles/day </li></ul><ul><li>Posted for 30 mph </li></ul><ul><li>45 mph common </li></ul><ul><li>Blocked community from its only park </li></ul>
  16. 16. Trolley Barn Park
  17. 17. WalkSanDiego’s Solution
  18. 18. One year later…
  19. 19. New Crosswalk is Well-Used
  20. 20. Ingredients of Success <ul><li>Sound credible and reasonable </li></ul><ul><li>Show up at meetings and voice concerns </li></ul><ul><li>Find champions at grassroots and grasstops </li></ul><ul><li>Grassroots: Established local group asked WalkSanDiego’s help </li></ul><ul><li>Grasstops: Councilmember found the $$ </li></ul><ul><li>Credible: Traffic engineers listened to suggestions </li></ul>