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Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
Hamilton Pwpb Session 1
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Hamilton Pwpb Session 1

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Intro to Session 1. Communication That Works. Results of ActionMedia.org's focus groups on messages that resonate on smart growth and climate change across the public spectrum. Also, a short story …

Intro to Session 1. Communication That Works. Results of ActionMedia.org's focus groups on messages that resonate on smart growth and climate change across the public spectrum. Also, a short story of how a WalkSanDiego was able to get a protected crosswalk designed and built quickly.

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Transcript

  • 1. Communication That Works
    • Andy Hamilton, WalkSanDiego
    • Molly O’Reilly, Idaho SRTS
    • Ian Thomas, PedNet Coalition
    • Wendy Landman, WalkBoston
  • 2. California Focus Group Study
    • ActionMedia.org
    • Issue: Setting Regional GHG Targets
    • Conclusion: Get personal.
  • 3. Address Outcomes
    • Talk about results
    • Impact on people’s daily lives
      • Taxpayer costs
      • Individual health
      • Transportation choices
      • Access to jobs, opportunities
      • Open space and farm preservation
  • 4. Avoid “Greater Good” Angle
    • People care about health, financial well-being, and quality of life.
    • Environment is a secondary concern, if at all.
  • 5. Point to Known Examples
    • “Shouldn’t every main street be as accessible as La Jolla Blvd?”
  • 6. “ Portland is so nice because of effective policies it adopted.”
  • 7. “ Every school can have public art like you see at Rosa Parks Elementary.”
  • 8. Appeal to Values, Avoid Hot Buttons
    • Bad: “Low-income people should enjoy the benefits too.”
    • Good: “ Everyone should share in the benefits.”
    • Bad: “Drivers can sacrifice a little to give walkers and bicyclists a break.”
    • Good: “All users of the street deserve the right to travel safely.”
  • 9. Avoid Jargon
    • Affordable housing
    • Social equity
    • Transit oriented development
    • Traffic calming
    • Mixed uses
    • GHG emissions
  • 10. Use Common Language
    • Homes people can afford
    • Fairness
    • Development that takes advantage of transit
    • Traffic that’s slow enough to allow comfortable walking or biking
    • Neighborhoods where you can walk to stores, schools, parks, the library
    • Air pollution
  • 11. Talk About the Local Economy
    • Efficient, affordable transportation (one-car vs. two-car family)
    • Jobs closer to home (but not the reverse)
    • Compact, walkable neighborhoods have 20% lower infrastructure costs.
    • The same house in a walkable neighborhood is worth 20% more.
    • Revitalizing Main Street will attract millions in private investment (better stores).
  • 12. Call for Leadership
    • Embolden local officials to talk in plain terms about making the city better for all.
    • Voters expect their electeds to work with neighboring communities to make the area a better place to live and work.
  • 13. “ Study Up Show Up Speak Up” First Example: Advocating for Protected Crosswalk
  • 14. WalkSanDiego Track Record
    • Frequent appearances at City Council
    • Presentations to local groups
    • Built rapport with both of these
  • 15. The Issue: Adams Avenue
    • WalkSanDiego asked to intervene
    • 8,300 vehicles/day
    • Posted for 30 mph
    • 45 mph common
    • Blocked community from its only park
  • 16. Trolley Barn Park
  • 17. WalkSanDiego’s Solution
  • 18. One year later…
  • 19. New Crosswalk is Well-Used
  • 20. Ingredients of Success
    • Sound credible and reasonable
    • Show up at meetings and voice concerns
    • Find champions at grassroots and grasstops
    • Grassroots: Established local group asked WalkSanDiego’s help
    • Grasstops: Councilmember found the $$
    • Credible: Traffic engineers listened to suggestions

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