Inspiring beginners in web 2.0

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    Inspiring beginners in web 2.0 - Presentation Transcript

    1. Simple steps to be taken to grow your business online, at low cost. The dos and don’ts during a recession … …or…
    2. Don’t just sit there… …do it
    3. Three things
    4. The web Marketing in a recession Free stuff
    5. What’s so great about the web? www.pleasewalkonthegrass.com
      • A lot of links
      • A helluva lot of links
      • Quick
      • Cheap
      www.pleasewalkonthegrass.com
    7.  
    8. www.pleasewalkonthegrass.com
    9. Give it away free… www.pleasewalkonthegrass.com
    10. The power of weak ties
      • Small tight networks
      • Strong connections
      • v
      • Extensive open networks
      • Weak connections
      Scott, John. 1991. Social Network Analysis. London: Sage. See also Wikipedia entry on ‘Social Networks’ Photo from Woodsy, Stock.Xchge http://www.sxc.hu/photo/745155 www.pleasewalkonthegrass.com
    11. Old web New web
      • Static
      • One way
      • Specialised skills
      • Advertising
      • Impact
      • Spend
      • Bull****
      • Dynamic
      • Two way
      • Everyone does it
      • Teaching
      • Involvement
      • Friend
      • Truth
    12. Involvement… www.pleasewalkonthegrass.com
    13. You have to be in there … to know how it works Photo from Ight at www.flickr.com www.pleasewalkonthegrass.com A fundamental truth of new media…
    14. Live the life of your customer Photo from J0mammma at www.flickr.com
    15.  
    16. Not: “ how can I make you buy?” But: “ how can we achieve this together?” Jedi salesman www.pleasewalkonthegrass.com
    17. It’s not rocket-science Photo from Quadrophonic Wingnut at www.flickr.com … you don’t just get one shot
    18. 35lbs of clay http://www.lifeclever.com/what-50-pounds-of-clay-can-teach-you-about-design/ Photo from Samyra Serin at www.flickr.com You’re allowed to fail… … in fact it’s quite a good idea www.pleasewalkonthegrass.com
    19. Marketing in a recession Photo from Bilbao58 at www.flickr.com
    20. “ In a recession, dare to invest aggressively in marketing, innovation and customer quality”, is the clear message to be drawn from PIMS (Profit Impact of Market Strategy) What strategic investments should you make during a recession to gain competitive advantage in the recovery? Roberts K. Strategy and Leadership , Volume 31, Number 4, 2003 , pp. 31-39(9)
    21. Invest in … Using…
      • Promotion
      • Marketing
      • Branding
      • Product development
      • Customers
      www.pleasewalkonthegrass.com Picture from Saavem at http://www.sxc.hu/photo/1086908
    22. Old web New web
      • Static
      • One way
      • Specialised skills
      • Advertising
      • Impact
      • Spend
      • Bull****
      • Dynamic
      • Two way
      • Everyone does it
      • Teaching
      • Involvement
      • Friend
      • Truth
      marketing marketing Adapted from Neo-marketing v old-school marketing, Kathy Sierra http:// headrush.typepad.com /creating _passionate_users/
    23. Big business is no longer in charge
      • Participation
      • Collaboration & sharing
      • Co-production
      • Richer/faster
      • Weightless
      www.pleasewalkonthegrass.com http://www.marketingpilgrim.com/2008/11/motrin-faces-twitter-headache-over-new-video-campaign.html
    24. It all adds up
      • Value of networks
      • +
      • Investing in customers (especially in a recession)
      • +
      • Lots of free stuff
      • =
      • SME opportunity
    25. Virtually Free
    26. What you can do now…
      • Start a blog
      • Get a simple website
      • Start networking – Facebook, Bebo, MySpace, LinkedIn etc
      • Refer to all these offline
      • Connect them all
      • Promote yourself – Squidoo, twitter, slideshare, etc
      • Read, Listen, Learn
      Virtually Free
    27. Keeping on the right track… Photo from Bilbao58 at www.flickr.com (Simple principles …and possibly the next book! ) Photo from lusi at http://www.sxc.hu/photo/1101337
    28. insight what customers really want because you live with them (online) you talk to them and listen to them www.pleasewalkonthegrass.com
    29. purpose because you know why you’re in business + therefore what you can do for those customers (that no-one else can) www.pleasewalkonthegrass.com
    30. truth The truth is out there (whether you like it or not) so tell it + Your own, unique, compelling truth (integrated and consistent) www.pleasewalkonthegrass.com
    31. beauty Looking good isn’t optional + The best products and services just work better www.pleasewalkonthegrass.com
    32.  
    33. Thank you [email_address]

    + Philip HoldenPhilip Holden, 2 years ago

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