B2 B Media In China – Integration And Face To Face

B2B Media in China – integration and face-to-face Paul Woodward Principal Business Strategies Group ad:tech Beijing 16th October 2007

Two topics for today • Face-to-face marketing – the exhibitions and events business in China • Integrated media companies – organising around markets 16th October 2007 © Business Strategies Group Ltd. 2007 2

Exhibitions and events in China Based on research undertaken each year by BSG on behalf of UFI, the Global Association of the Exhibitions Industry

Chinese trade fairs in an Asia context Total Asian market: US$2.5 billion Estimated exhibition revenues(US$) Others China 21% 30% Korea 5% Australia 6% Japan Hong Kong 25% 13% Total China market: US$759 million 16th October 2007 © Business Strategies Group Ltd. 2007 4

As part of the China B2B mix $759 $800 2006 market total: $700 $1.41 billion $600 $500 $350 $400 US$ mn $300 $300 $200 $100 $0 Trade fairs Online (est) Magazines (est.) 16th October 2007 © Business Strategies Group Ltd. 2007 5

Industry focused on the key cities Space sold sq. metres (2006) 684,466 , 13% Shanghai 1,412,891 , 29% 279,100 , 5% Guangzhou Beijing Shenzhen 627,191 , 12% Dongguan The rest 763,874 , 15% 1,320,978 , 26% 16th October 2007 © Business Strategies Group Ltd. 2007 6

Growth is the key Estimated size 2005 vs 2006 in % change 80% 72% 70% 60% 49% 49% 48% 50% 39% 40% 33% 30% 20% 20% 13% 11% 10% 2% 1% 0% 0% an -1% g s a a e n nd am n a on a ne iw a si or si ta pa in re di la ne ay tn s Ta ap K pi -10% Ch In Ko ki ai Ja e lip do al ng ng Pa Th Vi se M i In Ho Ph Si ne hi C 16th October 2007 © Business Strategies Group Ltd. 2007 7

…again focused on key cities 2006 Exhibition Market Growth 80.0% 72.9% 69.2% 70.0% 60.0% 50.0% 40.0% 33.6% 28.6% 28.0% 30.0% 20.0% 10.0% 0.0% Shanghai Guangzhou Beijing Shenzhen Dongguan 16th October 2007 © Business Strategies Group Ltd. 2007 8

Key issue for next 12 months: Macau is changing the face of business events • But how? • On a similar scale to Las Vegas • Conventions or exhibitions business? • Nobody wants to miss the boat • Singapore to follow in 2010 with Marina Bay Sands 16 October 2007 © Business Strategies Group Ltd. 2007 9

The integrated B2B media company

The issue • What business are B2B media owners in? – Exhibitions – Publishing – Online • Can they be in all of them? • Should they see themselves as business facilitators? – Does the medium really matter? – It’s more a matter of market. 16th October 2007 © Business Strategies Group Ltd. 2007 11

So far, the numbers battle has been with the generalists C h in a G e nera l B 2 B S it es C h in a S p ecia list B 2B S ite s M n . U s ers in M n. U se rs in Jul - S ep t. Jul - S ept . 1 A lib aba.com 4 ,585,797 1 5 1fas hion .com .c n 1 51,20 1 2 M ade- in-ch ina.c om 948,893 2 c hinab yte.co m 2 56,35 7 3 hc 360 .com 747,914 3 c hem ne t.com .c n 1 03,28 9 4 G lobals our ces .com 333,512 4 e fu.c om .cn 81,51 1 5 T ooto o.co m 293,068 5 p harm ne t.co m .c n 56,62 2 6 bb spa ce.c n 197,245 6 t exne t.com .c n 59,73 4 7 td ctra de.c om 144,356 7 m ac hine 365.c om 51,02 2 8 ne tsun .com 119,467 8 zd net.c om .cn 46,04 5 9 en .chin a.cn 103,289 9 t echta rget.com .c n 40,44 5 10 bu sytrad e.co m 85,867 10 2 456. com 5,35 1 Source: Alexa/BSG analysis 16th October 2007 © Business Strategies Group Ltd. 2007 15

…and the money is certainly with the generalists • Global Sources market cap: $1.23bn • Alibaba.com market cap: US$5.2bn (?) • Ninetowns market cap: $192.2bn • Zhejiang Netsun market cap: Rmb3.97bn ($527 mn) • HC International: HK$682.9mn (US$88 mn) 16th October 2007 © Business Strategies Group Ltd. 2007 16

Please feel free to contact us: paul@bsgasia.com www.bsgasia.com bsgasia.blogspot.com

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B2 B Media In China – Integration And Face To Face

by Paul Woodward on Oct 17, 2007

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