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B2 B Media In China – Integration And Face To Face

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Presentation delivered by Paul Woodward at ad:tech Beijing conference on 16th October 2007.

Presentation delivered by Paul Woodward at ad:tech Beijing conference on 16th October 2007.

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  • 1. B2B Media in China – integration and face-to-face Paul Woodward Principal Business Strategies Group ad:tech Beijing 16th October 2007
  • 2. Two topics for today • Face-to-face marketing – the exhibitions and events business in China • Integrated media companies – organising around markets 16th October 2007 © Business Strategies Group Ltd. 2007 2
  • 3. Exhibitions and events in China Based on research undertaken each year by BSG on behalf of UFI, the Global Association of the Exhibitions Industry
  • 4. Chinese trade fairs in an Asia context Total Asian market: US$2.5 billion Estimated exhibition revenues(US$) Others China 21% 30% Korea 5% Australia 6% Japan Hong Kong 25% 13% Total China market: US$759 million 16th October 2007 © Business Strategies Group Ltd. 2007 4
  • 5. As part of the China B2B mix $759 $800 2006 market total: $700 $1.41 billion $600 $500 $350 $400 US$ mn $300 $300 $200 $100 $0 Trade fairs Online (est) Magazines (est.) 16th October 2007 © Business Strategies Group Ltd. 2007 5
  • 6. Industry focused on the key cities Space sold sq. metres (2006) 684,466 , 13% Shanghai 1,412,891 , 29% 279,100 , 5% Guangzhou Beijing Shenzhen 627,191 , 12% Dongguan The rest 763,874 , 15% 1,320,978 , 26% 16th October 2007 © Business Strategies Group Ltd. 2007 6
  • 7. Growth is the key Estimated size 2005 vs 2006 in % change 80% 72% 70% 60% 49% 49% 48% 50% 39% 40% 33% 30% 20% 20% 13% 11% 10% 2% 1% 0% 0% an -1% g s a a e n nd am n a on a ne iw a si or si ta pa in re di la ne ay tn s Ta ap K pi -10% Ch In Ko ki ai Ja e lip do al ng ng Pa Th Vi se M i In Ho Ph Si ne hi C 16th October 2007 © Business Strategies Group Ltd. 2007 7
  • 8. …again focused on key cities 2006 Exhibition Market Growth 80.0% 72.9% 69.2% 70.0% 60.0% 50.0% 40.0% 33.6% 28.6% 28.0% 30.0% 20.0% 10.0% 0.0% Shanghai Guangzhou Beijing Shenzhen Dongguan 16th October 2007 © Business Strategies Group Ltd. 2007 8
  • 9. Key issue for next 12 months: Macau is changing the face of business events • But how? • On a similar scale to Las Vegas • Conventions or exhibitions business? • Nobody wants to miss the boat • Singapore to follow in 2010 with Marina Bay Sands 16 October 2007 © Business Strategies Group Ltd. 2007 9
  • 10. The integrated B2B media company
  • 11. The issue • What business are B2B media owners in? – Exhibitions – Publishing – Online • Can they be in all of them? • Should they see themselves as business facilitators? – Does the medium really matter? – It’s more a matter of market. 16th October 2007 © Business Strategies Group Ltd. 2007 11
  • 12. Vertical focus in an integrated B2B media company 16th October 2007 © Business Strategies Group Ltd. 2007 12
  • 13. Focused or generalists? 16th October 2007 © Business Strategies Group Ltd. 2007 13
  • 14. So where does the future lie? Here? Here? Or 16th October 2007 © Business Strategies Group Ltd. 2007 14
  • 15. So far, the numbers battle has been with the generalists C h in a G e nera l B 2 B S it es C h in a S p ecia list B 2B S ite s M n . U s ers in M n. U se rs in Jul - S ep t. Jul - S ept . 1 A lib aba.com 4 ,585,797 1 5 1fas hion .com .c n 1 51,20 1 2 M ade- in-ch ina.c om 948,893 2 c hinab yte.co m 2 56,35 7 3 hc 360 .com 747,914 3 c hem ne t.com .c n 1 03,28 9 4 G lobals our ces .com 333,512 4 e fu.c om .cn 81,51 1 5 T ooto o.co m 293,068 5 p harm ne t.co m .c n 56,62 2 6 bb spa ce.c n 197,245 6 t exne t.com .c n 59,73 4 7 td ctra de.c om 144,356 7 m ac hine 365.c om 51,02 2 8 ne tsun .com 119,467 8 zd net.c om .cn 46,04 5 9 en .chin a.cn 103,289 9 t echta rget.com .c n 40,44 5 10 bu sytrad e.co m 85,867 10 2 456. com 5,35 1 Source: Alexa/BSG analysis 16th October 2007 © Business Strategies Group Ltd. 2007 15
  • 16. …and the money is certainly with the generalists • Global Sources market cap: $1.23bn • Alibaba.com market cap: US$5.2bn (?) • Ninetowns market cap: $192.2bn • Zhejiang Netsun market cap: Rmb3.97bn ($527 mn) • HC International: HK$682.9mn (US$88 mn) 16th October 2007 © Business Strategies Group Ltd. 2007 16
  • 17. Please feel free to contact us: paul@bsgasia.com www.bsgasia.com bsgasia.blogspot.com